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- Tasks: Lead the strategy for performance-driven paid social advertising at B&Q.
- Company: B&Q is a leading home improvement retailer dedicated to helping customers create their dream homes.
- Benefits: Enjoy up to £54,000 salary, hybrid working, 6.6 weeks holiday, and an award-winning pension scheme.
- Why this job: Join a dynamic team, drive impactful campaigns, and shape the future of paid social marketing.
- Qualifications: 4+ years in paid social, strong analytical skills, and experience with Meta Ads Manager required.
- Other info: B&Q values diversity and offers a supportive environment for all employees.
The predicted salary is between 43200 - 57600 £ per year.
B&Q Chandler\’s Ford, England, United Kingdom
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B&Q Chandler\’s Ford, England, United Kingdom
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Permanent
Up to £54,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday+ Hybrid/Remote Working (1-2 days per Q in Southampton or London office)
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Paid Social Lead and you’ll be a big part of this.
Overview
Permanent
Up to £54,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday+ Hybrid/Remote Working (1-2 days per Q in Southampton or London office)
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Paid Social Lead and you’ll be a big part of this.
Role Purpose: This role will be responsible for creating and delivering the strategic roadmap for performance-led paid social advertising across B&Q and TradePoint (UK and ROI). In this pivotal role, you\’ll work with the Performance Media Planner Lead to define the Performance Paid Social Strategy, and deliver an ambitious roadmap that leverages cutting-edge paid social strategies, technologies, and partnerships. The Performance Paid Social Lead will be responsible for the day-to-day creation and managment of campaigns in-house at B&Q. This includes optimisation and reporting of campaigns across platforms such as Meta, Pinterest and TikTok. With a strong commercial focus, this role is pivotal in delivering measurable business outcomes across revenue, lead generation, and in-store impact.
What\’s the job?
Key Accountabilities / Responsibilities
- Define and deliver the performance paid social strategy in-house at B&Q, leading a small team of specialists
- Manage campaign budgets to maximise ROAS and revenue.
- Oversee the full campaign lifecycle – from planning and setup through to optimisation, analysis, and reporting.
- Develop and lead a team of specialists, fostering a high-performance, test-and-learn culture.
- Build, optimise, and scale paid social campaigns to support a wide range of objectives, including revenue growth, lead generation, and brand engagement.
- Provide regular performance reporting with actionable insights, driving continuous improvement across all activity.
- Define and implement a testing roadmap, including running frequent creative and audience tests to optimise performance.
- Guide creative strategy and own the briefing of new image, video, and UGC assets.
- Work collaboratively with cross-functional teams to support wider marketing and brand campaigns.
- Leverage platform insights and attribution tools to make data-led decisions and demonstrate the role of paid social in the customer journey.
- Manage relationships with platform partners (e.g. Meta, TikTok) to stay ahead of trends and identify new opportunities.
- Stay informed of the latest trends, tools, and innovations in the paid social landscape.
What We Need
What We’re Looking For – Required Skills & Experience:
- 4+ years’ experience in a paid social role, including hands-on experience ideally in an agency setting.
- Deep knowledge of Meta Ads Manager and other key social platforms (e.g. TikTok, Pinterest, LinkedIn).
- Strong analytical capabilities with experience using reporting tools and platforms such as Google Analytics.
- A creative mindset with the ability to brief and guide engaging social-first creative.
- Confident leading and developing team members.
- Able to work effectively at prioritising multiple projects.
- Highly proactive and comfortable with autonomy and accountability.
What\’s in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
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Job function
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Industries
Retail
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Paid Social Lead employer: B&q
Contact Detail:
B&q Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Lead
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Meta, TikTok, and Pinterest. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals already working in paid social roles or at B&Q. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in optimising performance and achieving measurable outcomes. Being able to share concrete examples will showcase your expertise and analytical skills.
✨Tip Number 4
Stay updated on the latest tools and technologies used in paid social advertising. Mentioning your familiarity with these tools during your discussions can set you apart as a candidate who is proactive and ready to contribute from day one.
We think you need these skills to ace Paid Social Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social advertising. Focus on your achievements, particularly those that demonstrate your ability to manage campaigns and deliver measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention specific strategies or campaigns you've successfully managed in the past, and how they align with B&Q's goals.
Showcase Analytical Skills: Since the role requires strong analytical capabilities, include examples of how you've used data to drive decisions in previous roles. Mention any tools you are proficient in, like Google Analytics or Meta Ads Manager.
Highlight Leadership Experience: If you have experience leading teams, be sure to mention it. Discuss how you've developed team members and fostered a high-performance culture, as this is crucial for the Paid Social Lead position.
How to prepare for a job interview at B&q
✨Showcase Your Experience
Make sure to highlight your 4+ years of experience in paid social roles. Be prepared to discuss specific campaigns you've managed, particularly those that demonstrate your hands-on experience with platforms like Meta Ads Manager, TikTok, and Pinterest.
✨Demonstrate Analytical Skills
Since the role requires strong analytical capabilities, come ready to discuss how you've used reporting tools like Google Analytics to drive campaign performance. Share examples of how your data-driven decisions have led to measurable business outcomes.
✨Creative Mindset Matters
This position involves guiding creative strategies, so be prepared to talk about your approach to briefing and developing engaging social-first content. Bring examples of successful creative campaigns you've worked on and how they impacted engagement.
✨Team Leadership Experience
As a Paid Social Lead, you'll be expected to develop and lead a team. Share your experiences in mentoring or managing team members, and discuss how you foster a high-performance culture. Highlight any specific strategies you've used to motivate and develop talent.
