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- Tasks: Lead and optimise programmatic advertising campaigns to drive revenue and user engagement.
- Company: B&Q is a leading home improvement retailer dedicated to helping customers create their ideal homes.
- Benefits: Enjoy up to ÂŁ54,000 salary, hybrid working, 6.6 weeks holiday, and an award-winning pension scheme.
- Why this job: Join a dynamic team, make impactful decisions, and work with cutting-edge advertising technologies.
- Qualifications: 4+ years in programmatic roles, strong analytical skills, and experience in creative strategy required.
- Other info: B&Q values diversity and offers a supportive environment for all employees.
The predicted salary is between 43200 - 75600 ÂŁ per year.
B&Q Chandler\’s Ford, England, United Kingdom
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B&Q Chandler\’s Ford, England, United Kingdom
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Permanent
Up to ÂŁ54,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday+ Hybrid/Remote Working (1-2 days per Q in Southampton or London Office)
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Display Advertising Lead (Programmatic) and you’ll be a big part of this.
Overview
Permanent
Up to ÂŁ54,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday+ Hybrid/Remote Working (1-2 days per Q in Southampton or London Office)
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Display Advertising Lead (Programmatic) and you’ll be a big part of this.
Role Purpose: This role creates and delivers the strategic roadmap for paid Performance led programmatic advertising for B&Q & Tradepoint (across the UK and ROI). In this pivotal role, you\’ll work with the Performance Media Planner Lead to shape and deliver an ambitious roadmap that leverages cutting-edge programmatic strategies, technologies, and partnerships. This role will oversee the execution and optimisation of programmatic advertising campaigns with day to day responsibility of strategy, planning, budgets and execution of programmatic campaigns.
What\’s the job?
Key Accountabilities / Responsibilities
- Create and implement the day-to-day programmatic strategy in-house at B&Q
- Build, optimise, and scale programmatic marketing campaigns for a diverse range of products and categories focusing on revenue generation, user sign-ups and lead generation
- Manage end to end campaign setup, optimisation and reporting.
- Daily management of budget to maximise ROAS and revenue
- Develop and lead a small team of specialists
- Create and implement a testing roadmap, to continually drive performance improvement in programmatic
- Provide regular campaign performance reporting, in-depth analysis, and actionable insights
- Identify opportunities for improvement and optimisation
- Manage creative strategy and support on creative briefing process
- Work cross-functionally on business-wide activations
- Utilise attribution tools to analyse performance and make data-driven decisions
- Foster good relationship with our partners such as DV360, Quantcast, and Meta
- Stay up to date with the latest trends and advancements in programmatic.
What We Need
What we need: Required Skills & Experience:
- 4+ years’ experience in a programmatic role (preferably agency side or in-house agency)
- Deep knowledge and experience of setting up and running campaigns and analysing date in digital ad platforms, DSPs and Google Analytics.
- Creative strategy skills; able to brief ideas for new image, video, and UGC creative
- Very proactive and looking for a role with high autonomy and responsibility
- Experience leading others
What\’s in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Retail
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Display Advertising Lead (Programmatic) employer: B&q
Contact Detail:
B&q Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Display Advertising Lead (Programmatic)
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising. Understanding current technologies and strategies will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the industry, especially those who work with platforms like DV360 and Meta. Building relationships can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your approach to optimisation and how you achieved measurable results, as this will showcase your hands-on experience.
✨Tip Number 4
Research B&Q's current marketing strategies and recent campaigns. Tailoring your conversation to align with their goals will show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Display Advertising Lead (Programmatic)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic advertising. Focus on your achievements in campaign management, budget optimisation, and team leadership to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for programmatic advertising and your understanding of B&Q's mission. Mention specific examples of how you've successfully implemented strategies in previous roles.
Highlight Key Skills: Emphasise your deep knowledge of digital ad platforms, DSPs, and Google Analytics. Include any creative strategy skills you possess, as these are crucial for the role.
Showcase Leadership Experience: If you have experience leading teams, make sure to highlight this in your application. Discuss how you've developed others and driven performance improvements in past roles.
How to prepare for a job interview at B&q
✨Showcase Your Programmatic Expertise
Make sure to highlight your experience in programmatic advertising during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your deep knowledge and hands-on experience in the field.
✨Prepare for Creative Strategy Questions
Since the role involves managing creative strategy, be ready to share examples of how you've briefed ideas for new creative assets. Discuss your thought process behind these briefs and how they contributed to campaign success, showcasing your ability to think creatively.
✨Demonstrate Leadership Skills
As this position requires leading a small team, prepare to discuss your leadership style and experiences. Share examples of how you've motivated and developed team members, as well as how you handle challenges within a team setting.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends and advancements in programmatic advertising. During the interview, mention any recent developments you've followed and how they could impact B&Q's advertising strategies. This shows your proactive approach and commitment to staying ahead in the industry.
