Product Marketing Director

Product Marketing Director – BPP

We’re looking for a Product Marketing Director who owns the product portfolio and shapes the market conversation around it. You’ll lead a team of product marketing experts who understand customer pain points, product features, and competitive dynamics and translate all of it into compelling positioning that drives impact.

What if you read the description and don\’t meet every single requirement? We encourage you to apply anyway – we value diverse backgrounds and are committed to inclusivity!

What you’ll be doing

You’ll collaborate with the wider Marketing and Sales teams to bring strategic ideas to life across geographies, leading go-to-market planning, messaging, and positioning for a powerful product suite.

This role is about owning your space, leading with insight, and driving clarity across the product portfolio – turning features into advantages and marketing into momentum.

What we’re looking for

• Proven experience in product marketing, preferably in B2B or retail/e-commerce sectors.
• Strong analytical skills and experience with data‑driven decision‑making.
• A strategic approach to GTM planning with strong stakeholder engagement skills.
• Expertise in positioning, pricing strategy, and competitive differentiation.
• Exceptional communication skills and storytelling ability.

BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.

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