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- Tasks: Lead and optimise digital marketing strategies using Salesforce Marketing Cloud.
- Company: BPP Education Group, committed to inclusivity and diverse talent.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact by driving customer engagement and lead conversion.
- Qualifications: Experience in marketing automation, SQL, and strong communication skills.
- Other info: Join a dynamic team with a focus on equality and opportunity.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Marketing Automation Executive, you'll lead the development and execution of sophisticated digital marketing strategies using Salesforce Marketing Cloud.
What you’ll be doing:
- You’ll architect and optimize multi-stage customer journeys across key lifecycle touchpoints, turning automation into a core capability that drives engagement, lead conversion, and lifetime value.
This role demands not just technical proficiency, but strategic thinking, stakeholder management, and a passion for data-informed decision-making.
What we’re looking for:
- Proven experience managing complex marketing automation programs, ideally with Salesforce Marketing Cloud.
- Strong proficiency in SQL, AMPscript, and automation studio workflows is essential.
- Solid understanding of CRM systems (Salesforce Sales Cloud preferred).
- Demonstrated ability to lead cross-functional projects from concept to delivery.
- Exceptional problem-solving mindset with a blend of strategic and tactical thinking.
- Detail-oriented with an analytical lens for interpreting large datasets.
- Strong communicator who can simplify technical concepts for non-technical stakeholders.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
Marketing Automation Senior Executive employer: BPP
Contact Detail:
BPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Senior Executive
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives us a tangible way to see what you can do.
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to marketing automation. We want to see how you think on your feet!
✨Tip Number 4
Don’t hesitate to apply through our website, even if you don’t tick every box. We value diverse backgrounds and want to see what unique perspective you can bring!
We think you need these skills to ace Marketing Automation Senior Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the role of a Senior Marketing Automation Executive. Highlight your experience with Salesforce Marketing Cloud and any relevant projects you've led.
Showcase Your Technical Skills: Don’t shy away from detailing your proficiency in SQL, AMPscript, and automation studio workflows. We want to see how you’ve used these tools to drive results in past roles.
Demonstrate Strategic Thinking: In your application, share examples of how you've approached complex marketing automation challenges. We love seeing candidates who can blend strategic and tactical thinking to achieve their goals.
Be Yourself!: Remember, we value diverse backgrounds and experiences. If you don’t meet every single requirement, don’t let that hold you back. Apply through our website and show us what makes you unique!
How to prepare for a job interview at BPP
✨Know Your Tech Inside Out
Make sure you brush up on your Salesforce Marketing Cloud skills. Be ready to discuss how you've used SQL, AMPscript, and automation studio workflows in past projects. Having specific examples at hand will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've architected customer journeys in previous roles. Think of a few case studies where your strategic decisions led to improved engagement or conversion rates. This will demonstrate your ability to think beyond the technical aspects and focus on the bigger picture.
✨Communicate Like a Pro
Since this role involves simplifying complex concepts for non-technical stakeholders, practice explaining your past projects in layman's terms. This will help you convey your ideas clearly and show that you can bridge the gap between tech and business.
✨Be Ready for Problem-Solving Scenarios
Expect to face some hypothetical scenarios during the interview. Prepare by thinking through common challenges in marketing automation and how you would tackle them. Highlight your analytical mindset and detail-oriented approach to problem-solving.
