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- Tasks: Lead digital communication strategy and enhance customer experience using Salesforce Marketing Cloud.
- Company: BPP Education Group, committed to inclusivity and diverse backgrounds.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in digital marketing and drive engagement across customer journeys.
- Qualifications: Experience with marketing automation platforms and strong problem-solving skills.
- Other info: Join a dynamic team with a commitment to equality and innovation.
The predicted salary is between 36000 - 60000 £ per year.
As Marketing Automation Manager – Communications, you will lead the development and execution of BPP’s digital communication strategy, delivering targeted, data-driven messaging across the customer lifecycle.
What you’ll be doing:
- Using Salesforce Marketing Cloud, you’ll design and manage automated journeys that enhance customer experience, drive engagement, and support business growth.
- This role is ideal for a strategic communicator with hands-on experience in marketing automation, audience segmentation, and lifecycle messaging.
- You’ll collaborate across teams to ensure communications are timely, relevant, and aligned with business goals.
What we’re looking for:
- Experience with Marketing Automation platforms such as Salesforce Marketing Cloud, Responsys, Marketo, or Emarsys.
- Strong understanding of email marketing, lead generation, and inbound marketing best practices.
- Basic proficiency in HTML/CSS.
- Passion for digital marketing and CRM innovation.
- Strong problem-solving skills and creative thinking.
- Experience managing projects from concept to completion.
- Ability to interpret and manipulate large datasets.
- High attention to detail, accuracy, and persistence.
- Commitment to thorough QA processes and efficient team resourcing.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
Marketing Automation Manager employer: BPP
Contact Detail:
BPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing automation. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing automation platforms like Salesforce Marketing Cloud. We want to see how your skills align with the role, so don’t hold back!
Showcase Your Creativity: This role is all about strategic communication, so let your creative side shine! Share examples of past projects where you’ve designed engaging customer journeys or innovative campaigns. We love seeing your unique approach!
Be Data-Driven: Since this position involves interpreting large datasets, mention any relevant experience you have with data analysis. Show us how you've used data to drive decisions in your previous roles – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at BPP
✨Know Your Tools
Make sure you’re familiar with Salesforce Marketing Cloud and any other marketing automation platforms mentioned in the job description. Brush up on your knowledge of email marketing best practices and be ready to discuss how you've used these tools in past roles.
✨Showcase Your Creativity
Prepare examples of how you've designed automated journeys or campaigns that enhanced customer experience. Think about specific metrics or outcomes that demonstrate your impact, as this will show your strategic thinking and problem-solving skills.
✨Data is Key
Be ready to talk about your experience with interpreting and manipulating large datasets. Bring examples of how data-driven decisions have influenced your marketing strategies, and don’t shy away from discussing any challenges you faced and how you overcame them.
✨Collaboration is Crucial
Since this role involves working across teams, think of instances where you’ve successfully collaborated with others. Highlight your communication skills and how you ensure that messaging aligns with business goals, as this will resonate well with the interviewers.
