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- Tasks: Lead a team to shape product marketing strategies and drive impactful messaging.
- Company: Join BPP Education Group, a leader in promoting equality and inclusivity.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Why this job: Make a real impact by turning product features into compelling advantages.
- Qualifications: Experience in product marketing with strong analytical and communication skills.
- Other info: Embrace a dynamic role with the chance to collaborate across teams.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Product Marketing Director who owns the product portfolio and shapes the market conversation around it. You will lead a team of product marketing experts who understand customer pain points, product features, and competitive dynamics and translate all of it into compelling positioning that drives impact.
What you will be doing:
- Collaborate with the wider Marketing and Sales teams to bring strategic ideas to life across geographies.
- Lead go-to-market planning, messaging, and positioning for a powerful product suite.
- Own your space, lead with insight, and drive clarity across the product portfolio – turning features into advantages and marketing into momentum.
What we are looking for:
- Proven experience in product marketing, preferably in B2B or retail/e-commerce sectors.
- Strong analytical skills and experience with data-driven decision-making.
- A strategic approach to GTM planning with strong stakeholder engagement skills.
- Expertise in positioning, pricing strategy, and competitive differentiation.
- Exceptional communication skills and storytelling ability.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
Product Marketing Director in London employer: BPP
Contact Detail:
BPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in product marketing.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us at StudySmarter.
We think you need these skills to ace Product Marketing Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Director. Highlight your experience in product marketing, especially in B2B or retail/e-commerce sectors, and don’t forget to showcase your analytical skills and data-driven decision-making.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to explain how your background aligns with our needs. Focus on your strategic approach to GTM planning and how you’ve successfully engaged stakeholders in the past.
Showcase Your Communication Skills: As a Product Marketing Director, exceptional communication is key. Use clear and engaging language in your application to demonstrate your storytelling ability. This will give us a taste of how you can position our products effectively!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at BPP
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the product portfolio you'll be working with. Familiarise yourself with the features, benefits, and how they stack up against competitors. This will help you articulate compelling positioning during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of successful campaigns where your analytical skills made a difference. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Engage with Stakeholders
Think about times when you've successfully collaborated with different teams, like Sales or Marketing. Be ready to share specific examples that highlight your stakeholder engagement skills. This will show that you can lead go-to-market planning effectively.
✨Master the Art of Storytelling
Practice how you would communicate the value of a product to different audiences. Use storytelling techniques to convey how you've turned features into advantages in previous roles. This will showcase your exceptional communication skills and ability to drive momentum.
