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- Tasks: Lead digital communication strategy and enhance customer experience using Salesforce Marketing Cloud.
- Company: BPP Education Group, committed to inclusivity and diverse backgrounds.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in digital marketing and drive engagement across customer journeys.
- Qualifications: Experience with marketing automation platforms and strong problem-solving skills.
- Other info: Join a dynamic team focused on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
As Marketing Automation Manager – Communications, you will lead the development and execution of BPP's digital communication strategy, delivering targeted, data-driven messaging across the customer lifecycle.
What you'll be doing:
- Using Salesforce Marketing Cloud, you'll design and manage automated journeys that enhance customer experience, drive engagement, and support business growth.
- This role is ideal for a strategic communicator with hands-on experience in marketing automation, audience segmentation, and lifecycle messaging.
- You'll collaborate across teams to ensure communications are timely, relevant, and aligned with business goals.
What we're looking for:
- Experience with Marketing Automation platforms such as Salesforce Marketing Cloud, Responsys, Marketo, or Emarsys.
- Strong understanding of email marketing, lead generation, and inbound marketing best practices.
- Basic proficiency in HTML/CSS.
- Passion for digital marketing and CRM innovation.
- Strong problem-solving skills and creative thinking.
- Experience managing projects from concept to completion.
- Ability to interpret and manipulate large datasets.
- High attention to detail, accuracy, and persistence.
- Commitment to thorough QA processes and efficient team resourcing.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
Marketing Automation Manager in London employer: BPP
Contact Detail:
BPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager in London
✨Tip Number 1
Don’t sweat it if you don’t tick every box in the job description! We believe in diverse backgrounds, so if you’ve got the passion and some relevant experience, go ahead and apply through our website. You might just surprise yourself!
✨Tip Number 2
Networking is key! Reach out to current or former employees on LinkedIn and ask about their experiences. This can give you insider info and maybe even a referral, which can really boost your chances of landing that interview.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of marketing automation tools like Salesforce Marketing Cloud. We want to see your enthusiasm and expertise shine through, so be ready to discuss how you can drive engagement and enhance customer experiences.
✨Tip Number 4
Showcase your problem-solving skills! Think of examples from your past work where you tackled challenges creatively. We love candidates who can think outside the box and bring fresh ideas to the table, so don’t hold back!
We think you need these skills to ace Marketing Automation Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing automation platforms like Salesforce Marketing Cloud. We want to see how your skills align with the role, so don’t hold back!
Showcase Your Creativity: As a Marketing Automation Manager, creativity is key! Use your application to demonstrate your innovative ideas in digital marketing and how you've successfully implemented them in past roles.
Highlight Your Problem-Solving Skills: We love candidates who can think on their feet! Share examples of challenges you've faced in previous projects and how you creatively solved them. This will show us your strategic thinking abilities.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at BPP
✨Know Your Tools
Make sure you’re familiar with Salesforce Marketing Cloud and any other marketing automation platforms mentioned in the job description. Brush up on your skills and be ready to discuss how you've used these tools in past roles.
✨Showcase Your Strategy Skills
Prepare examples of how you've developed and executed digital communication strategies. Be ready to explain your thought process behind audience segmentation and lifecycle messaging, as this role requires a strategic communicator.
✨Data is Key
Since this position involves interpreting large datasets, come prepared with examples of how you've used data to drive marketing decisions. Highlight your problem-solving skills and how you’ve tackled challenges using data insights.
✨Attention to Detail Matters
Demonstrate your commitment to quality assurance by discussing your approach to ensuring accuracy in your work. Share specific instances where your attention to detail made a difference in a project’s success.
