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- Tasks: Lead digital communication strategy and enhance customer experience using Salesforce Marketing Cloud.
- Company: BPP Education Group, committed to inclusivity and diverse backgrounds.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in digital marketing and drive engagement across customer journeys.
- Qualifications: Experience with marketing automation platforms and strong problem-solving skills.
- Other info: Join a dynamic team with a commitment to equality and innovation.
The predicted salary is between 28800 - 48000 £ per year.
As Marketing Automation Manager – Communications, you will lead the development and execution of BPP’s digital communication strategy, delivering targeted, data-driven messaging across the customer lifecycle.
What you’ll be doing:
- Using Salesforce Marketing Cloud, you’ll design and manage automated journeys that enhance customer experience, drive engagement, and support business growth.
- This role is ideal for a strategic communicator with hands-on experience in marketing automation, audience segmentation, and lifecycle messaging.
- You’ll collaborate across teams to ensure communications are timely, relevant, and aligned with business goals.
What we’re looking for:
- Experience with Marketing Automation platforms such as Salesforce Marketing Cloud, Responsys, Marketo, or Emarsys.
- Strong understanding of email marketing, lead generation, and inbound marketing best practices.
- Basic proficiency in HTML/CSS.
- Passion for digital marketing and CRM innovation.
- Strong problem-solving skills and creative thinking.
- Experience managing projects from concept to completion.
- Ability to interpret and manipulate large datasets.
- High attention to detail, accuracy, and persistence.
- Commitment to thorough QA processes and efficient team resourcing.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
Marketing Automation Manager in England employer: BPP
Contact Detail:
BPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager in England
✨Tip Number 1
Don’t be shy about showcasing your skills! When you get the chance to chat with potential employers, highlight your hands-on experience with marketing automation tools like Salesforce Marketing Cloud. We want to see how you can bring your unique flair to the role!
✨Tip Number 2
Networking is key! Reach out to people in the industry, attend events, and connect on LinkedIn. We can help you find opportunities that might not even be advertised yet, so don’t hesitate to tap into your connections.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing and CRM. We recommend having a few examples ready that demonstrate your problem-solving skills and creativity in past projects. Show them what you’ve got!
✨Tip Number 4
Finally, apply through our website! We love seeing applications directly from candidates who are excited about joining us. Even if you don’t tick every box, we value diverse backgrounds and want to hear your story!
We think you need these skills to ace Marketing Automation Manager in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing automation platforms like Salesforce Marketing Cloud. We want to see how your skills align with the role, so don’t hold back!
Showcase Your Creativity: As a Marketing Automation Manager, creativity is key! Use your application to demonstrate your innovative ideas and problem-solving skills. Share examples of past projects where you’ve made a real impact.
Be Data-Driven: Since this role involves interpreting large datasets, include any relevant experience you have with data analysis in your application. We love seeing how you’ve used data to drive decisions and improve customer engagement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BPP
✨Know Your Tools
Make sure you’re familiar with Salesforce Marketing Cloud and any other marketing automation platforms mentioned in the job description. Brush up on your knowledge of email marketing best practices and be ready to discuss how you've used these tools in past roles.
✨Showcase Your Creativity
Prepare examples of how you've designed automated journeys or campaigns that enhanced customer experience. Think about specific metrics or outcomes that demonstrate your impact, as this will show your strategic thinking and problem-solving skills.
✨Data is Key
Be ready to talk about your experience with interpreting and manipulating large datasets. Bring examples of how data-driven decisions have influenced your marketing strategies, and don’t shy away from discussing any challenges you faced and how you overcame them.
✨Collaboration Counts
Since this role involves working across teams, think of instances where you’ve successfully collaborated with others. Highlight your communication skills and how you ensure that messaging aligns with business goals, as this will resonate well with the interviewers.
