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- Tasks: Lead marketing strategy for key product categories and execute compelling campaigns.
- Company: A leading education provider focused on innovation and growth.
- Benefits: Inclusive workplace, competitive salary, and opportunities for professional development.
- Why this job: Shape the future of education through impactful marketing strategies.
- Qualifications: Extensive marketing experience with a focus on category or brand marketing.
- Other info: Diverse and inclusive environment encouraging applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
A leading education provider is seeking a Head of Category Marketing to shape and execute the marketing strategy for key product categories. The ideal candidate will have extensive marketing experience and a proven track record in category, brand, or product marketing. They will drive integrated marketing plans across channels, collaborating closely with cross-functional teams to deliver compelling campaigns. Applicants are encouraged to apply regardless of meeting every requirement, promoting diversity and inclusivity.
Category Marketing Lead — Strategy & Growth employer: BPP
Contact Detail:
BPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Marketing Lead — Strategy & Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t hesitate to apply through our website! We value diverse backgrounds and experiences, so even if you don’t tick every box, we want to hear from you. Your unique perspective could be just what we need!
We think you need these skills to ace Category Marketing Lead — Strategy & Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Category Marketing Lead role. Highlight your marketing experience and any successful campaigns you've led, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about education and how your background in category or product marketing makes you the perfect candidate. Be genuine and let your personality come through!
Showcase Collaboration Skills: Since this role involves working closely with cross-functional teams, make sure to mention any relevant experiences where you've successfully collaborated with others. We love seeing teamwork in action, so share those stories!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at BPP
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in category and brand marketing. Be ready to discuss your previous campaigns and how they drove growth. This shows you’re not just experienced, but also passionate about the field.
✨Showcase Your Collaboration Skills
Since the role involves working with cross-functional teams, prepare examples of how you've successfully collaborated in the past. Highlight specific projects where teamwork led to successful outcomes, demonstrating your ability to work well with others.
✨Prepare for Strategy Questions
Expect questions about how you would shape and execute a marketing strategy for key product categories. Think about your approach to market research, target audience identification, and campaign execution. Having a clear strategy in mind will impress the interviewers.
✨Embrace Diversity and Inclusivity
Since the company values diversity, be prepared to discuss how you can contribute to an inclusive marketing strategy. Share any experiences you have that highlight your commitment to promoting diversity within your campaigns or teams.
