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For Companies At a Glance
- Tasks: Design and manage automated marketing journeys to enhance customer experience and drive engagement.
- Company: Join BPP Education Group, a leader in digital communication strategy.
- Benefits: Competitive salary, remote/hybrid work options, and opportunities for professional growth.
- Why this job: Make an impact with data-driven messaging and innovative marketing strategies.
- Qualifications: Experience with marketing automation platforms and strong problem-solving skills required.
- Other info: Embrace a dynamic work environment with a commitment to equality and diversity.
The predicted salary is between 36000 - 60000 £ per year.
What you’ll be doing
Using Salesforce Marketing Cloud, you’ll design and manage automated journeys that enhance customer experience, drive engagement, and support business growth. This role is ideal for a strategic communicator with hands-on experience in marketing automation, audience segmentation, and lifecycle messaging. You’ll collaborate across teams to ensure communications are timely, relevant, and aligned with business goals.
What we’re looking for
- Experience with Marketing Automation platforms such as Salesforce Marketing Cloud, Responsys, Marketo, or Emarsys
- Strong understanding of email marketing, lead generation, and inbound marketing best practices
- Basic proficiency in HTML/CSS
- Passion for digital marketing and CRM innovation
- Strong problem-solving skills and creative thinking
- Experience managing projects from concept to completion
- Ability to interpret and manipulate large datasets
- High attention to detail, accuracy, and persistence
- Commitment to thorough QA processes and efficient team resourcing
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
As Marketing Automation Manager – Communications, you will lead the development and execution of BPP’s digital communication strategy, delivering targeted, data-driven messaging across the customer lifecycle.
Marketing Automation Manager - Comms in Manchester employer: BPP Education Group
Contact Detail:
BPP Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager - Comms in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing automation projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing automation. We all know that confidence is key, so the more you rehearse, the better you'll perform!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Automation Manager - Comms in Manchester
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with marketing automation platforms like Salesforce Marketing Cloud. We want to see how you've used these tools to create engaging customer journeys, so don’t hold back!
Be Data-Driven: Since this role involves interpreting large datasets, share examples of how you've used data to drive your marketing strategies. We love a good story about how numbers led to successful campaigns!
Tailor Your Application: Take the time to customise your application for this role. Mention specific projects or experiences that align with our needs in email marketing and lifecycle messaging. It shows us you’re genuinely interested!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at BPP Education Group
✨Know Your Tools
Make sure you’re well-versed in Salesforce Marketing Cloud and any other marketing automation platforms mentioned in the job description. Brush up on your knowledge of email marketing, lead generation, and inbound marketing best practices to show you’re ready to hit the ground running.
✨Showcase Your Projects
Prepare to discuss specific projects where you’ve managed marketing automation from start to finish. Highlight your problem-solving skills and how you’ve used data to drive decisions. This will demonstrate your hands-on experience and strategic thinking.
✨Attention to Detail is Key
Since this role requires a high level of accuracy, be ready to talk about how you ensure quality in your work. Share examples of your QA processes and how you manage team resources efficiently to deliver results.
✨Be a Creative Communicator
As a strategic communicator, think about how you can convey complex ideas simply. Prepare to discuss how you tailor messaging for different audiences and how you keep communications aligned with business goals. This will show your ability to engage effectively with stakeholders.
