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- Tasks: Lead marketing strategies across 27 countries to drive $1bn+ sales growth.
- Company: Join Castrol, a global leader in automotive and industrial lubricants.
- Benefits: Enjoy hybrid working, diverse culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping innovative marketing solutions with real impact.
- Qualifications: MBA or equivalent experience with 18+ years in B2C/B2B marketing leadership.
- Other info: Up to 10% travel required; relocation not available.
The predicted salary is between 72000 - 108000 £ per year.
Travel required: Up to 10% travel should be expected with this role.
Job category: Marketing Group.
Relocation available: This role is not eligible for relocation.
Job Summary: Member of European leadership team, managing a large team covering 27 countries, with accountability for delivering $1bn+ sales growth across car, motorcycle, commercial vehicle and Industrial segments. Leads the effective implementation of all marketing programmes, for the business to underpin market strategy and Performance Unit (PU) Business Plan delivery. Partner with global and functional teams on innovative ideas, led insight generation, idea development and offer creation to implementation.
Key Accountabilities:
- Planning: Lead the Europe PU marketing teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off PU business plan and Growth Strategy for Automotive & Industrial businesses. Ensure that marketing programmes are aligned with short term and long term business targets with due alignment of all relevant stakeholders.
- Execution: Drive the activation of marketing programs as per signed off plans in the accountable geographies. Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency. Lead the Marketing Review process, and provide inputs/outputs to the PU business plan, opportunities/vulnerability. Direct responsibility for product value price setting using IPP toolkit, complete for every new product variant as defined in ODI process, review annually for top products in the market (Annual Price Review); gather market price intelligence data in line with BP legal guidelines. Communication and promotion to both consumer and customers including thought leadership programmes to B2B customers. Champion and drive the generation of key insights through market research and competitive intelligence in order to feed into strategic planning, pricing and insight decision-making. Channel strategy, customer segmentation and development of winning customer value propositions. Product portfolio management to deliver near and long term GM growth targets consistent with global space/brand strategies. Lead the people agenda in PU marketing function to build a world class Marketing function with solid capability and strong talent pipeline. Provide leadership, direction, coaching and development to the PU Marketing team members.
Education: MBA or equivalent post graduate degree in business or Marketing desirable. Or significant professional experience.
Experience: 18+ years experience in B2C or B2B Marketing in international FMCG companies or Marketing led companies. 18+ years experience in Marketing leadership roles with a track record of working in B2B and B2B2C environments within a competitive market-oriented business culture. Experience ranging Strategy development & deployment and experience of leading major innovations. Adept at working with high degree of uncertainty and ambiguity. Ability to overcome obstacles with multiple stakeholders. Experience of having worked in Global or regional roles or complex PUs in a matrix structure.
Skills and Competencies:
- Developing a Marketing Strategy - Expert.
- Performance monitoring - Mastery.
- Market Understanding/Industry & Sector Understanding - Expert.
- Brand management - Expert.
- Marketing Pricing management - Mastery.
- Managing the OD&I process & Stage gate process - Mastery.
- Project & Relationship Management - Expert.
Remote Type: This position is a hybrid of office/remote working.
Marketing Director - Castrol Europe employer: bp p.l.c
Contact Detail:
bp p.l.c Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - Castrol Europe
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B and B2B2C environments. Attend industry events or webinars to connect with potential colleagues and gain insights into the latest trends and challenges in the sector.
✨Tip Number 2
Familiarise yourself with Castrol's current marketing strategies and campaigns. Understanding their approach will help you articulate how your experience aligns with their goals during interviews and discussions.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed large teams in the past. Highlight specific examples of how you've driven marketing initiatives that resulted in significant sales growth.
✨Tip Number 4
Stay updated on market research and competitive intelligence relevant to the automotive and industrial sectors. Being knowledgeable about current market dynamics will demonstrate your proactive approach and strategic thinking capabilities.
We think you need these skills to ace Marketing Director - Castrol Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B and B2C marketing, especially in international FMCG or marketing-led companies. Emphasise your leadership roles and any significant achievements that align with the responsibilities of the Marketing Director position.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role's key accountabilities. Discuss your experience in developing marketing strategies and leading teams, and how you can contribute to delivering sales growth across multiple segments.
Showcase Your Skills: Highlight your expertise in performance monitoring, brand management, and marketing pricing management. Use specific examples to illustrate how you've successfully managed marketing programmes and driven results in previous roles.
Research the Company: Familiarise yourself with Castrol's market strategy and recent initiatives. Mention any insights or ideas you have that could benefit their marketing efforts, showing that you're proactive and well-informed about the company.
How to prepare for a job interview at bp p.l.c
✨Showcase Your Leadership Experience
As a Marketing Director, you'll be managing a large team across multiple countries. Be prepared to discuss your previous leadership roles and how you've successfully led teams to achieve significant sales growth.
✨Demonstrate Strategic Thinking
This role requires a strong ability to develop and implement marketing strategies. Come equipped with examples of how you've previously aligned marketing programmes with business targets and driven successful outcomes.
✨Highlight Your Market Understanding
With a focus on B2B and B2C environments, it's crucial to demonstrate your understanding of market dynamics. Prepare to discuss insights you've gained from market research and how they've influenced your strategic decisions.
✨Prepare for Stakeholder Management Scenarios
Given the need to work with multiple stakeholders, think of examples where you've successfully navigated complex relationships. Be ready to explain how you overcame obstacles and ensured alignment among diverse teams.
