At a Glance
- Tasks: Lead global marketing insights and effectiveness to optimise performance and drive growth.
- Company: Join Castrol, a leader in innovative marketing strategies.
- Benefits: Enjoy competitive pay, bonuses, share options, and flexible benefits.
- Other info: Be part of an inclusive team that values diverse perspectives and personal growth.
- Why this job: Shape the future of marketing with data-driven insights and impactful strategies.
- Qualifications: Experience in marketing analytics and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Castrol is looking for a strategic and commercially focused Senior Manager, Marketing Insights & Effectiveness to lead global marketing performance, analytics and insight across the business. This role will shape how marketing is measured and optimised, helping connect marketing investment to commercial and customer outcomes across numerous global markets.
Leading a specialist team and working closely with the Marketing Hub, you will drive the development of frameworks, tools and reporting that improve decision-making, campaign performance and Return on Marketing Investment (ROMI). The role plays a key part in supporting Castrol's evolving global marketing model, helping drive greater accountability, optimisation and performance visibility across international markets. You will also lead the global Insights agenda, delivering research and analysis that supports brand strategy, innovation and business growth.
- Lead Castrol's global approach to marketing planning, performance, effectiveness and insight.
- Develop frameworks and shared KPIs to measure marketing impact, including ROMI and Customer Lifetime Value (CLV).
- Lead the application of Marketing Mix Modelling (MMM) and econometric analysis to optimise marketing investment, channel performance and ROMI across global markets.
- Deliver actionable insights that improve campaign performance and support strategic planning decisions.
- Partner with the Accenture Marketing Hub to enhance reporting, dashboards and analytics capabilities.
- Lead global insight programmes including Brand Health and Customer Heartbeat research.
- Drive competitor benchmarking, market intelligence and consumer insight to support commercial growth.
- Coach and influence marketing teams to build a stronger data-driven culture across the organisation.
Tenured experience in marketing effectiveness, marketing analytics, econometrics or related fields within a complex global or matrixed organisation. Deep expertise in Marketing Mix Modelling (MMM), Return on Marketing Investment (ROMI), measurement frameworks and marketing performance analysis. Strong understanding of marketing planning, business performance, customer metrics and data-driven decision making within large-scale marketing environments. Experience developing critical metric frameworks, performance reporting and measurement approaches that support strategic planning and investment decisions. Strong analytical, problem-solving and project leadership skills, with the ability to influence senior customers across both technical and commercial teams. Experience running qualitative and quantitative market research and insight programmes.
You’ll be part of an inclusive environment where different perspectives are valued, and where your contribution to performance and integration matters. We invest in the growth and wellbeing of our people, providing the resources, networks, and development opportunities needed to thrive. Our total rewards package includes competitive pay, bonuses, share options, and a range of flexible benefits designed to meet your needs.
Travel Requirement: Negligible travel should be expected with this role.
Remote Type: This position is a hybrid of office/remote working.
Senior Marketing Officer in Slough employer: Bp Energy
At Castrol, we pride ourselves on being an exceptional employer that fosters a culture of inclusivity and innovation. As a Senior Marketing Officer, you will have the opportunity to lead a dynamic team in a hybrid work environment, where your insights will directly influence global marketing strategies. We are committed to your professional growth, offering competitive compensation, flexible benefits, and a supportive atmosphere that values diverse perspectives and encourages data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Officer in Slough
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role. Keep it concise but impactful—make them remember you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Marketing Officer in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Officer. Highlight your experience in marketing effectiveness and analytics, and don’t forget to mention any frameworks or tools you've developed that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your skills and experiences make you the perfect fit for leading global marketing performance. Be sure to connect your past achievements to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role focuses heavily on data-driven decision making, be sure to include specific examples of how you've used analytics to drive marketing success. Mention any experience with Marketing Mix Modelling (MMM) or Return on Marketing Investment (ROMI) to really stand out.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Castrol!
How to prepare for a job interview at Bp Energy
✨Know Your Metrics
Make sure you’re well-versed in key performance indicators like Return on Marketing Investment (ROMI) and Customer Lifetime Value (CLV). Be ready to discuss how you've used these metrics in past roles to drive marketing effectiveness and decision-making.
✨Showcase Your Analytical Skills
Prepare examples of how you've applied Marketing Mix Modelling (MMM) and econometric analysis in your previous positions. Highlight specific campaigns where your insights led to improved performance and optimisation of marketing investments.
✨Understand the Brand's Vision
Research Castrol’s brand strategy and recent marketing initiatives. Be prepared to discuss how your experience aligns with their goals and how you can contribute to their evolving global marketing model.
✨Emphasise Team Leadership
Since this role involves leading a specialist team, think about your leadership style and how you’ve coached others in a data-driven culture. Share stories that demonstrate your ability to influence and inspire marketing teams to achieve better results.
