At a Glance
- Tasks: Lead global marketing insights and effectiveness to optimise performance and drive growth.
- Company: Join Castrol, a leader in the automotive industry with a focus on innovation.
- Benefits: Enjoy competitive pay, bonuses, share options, and flexible benefits tailored to your needs.
- Other info: Be part of an inclusive team that values diverse perspectives and invests in your growth.
- Why this job: Make a real impact by shaping marketing strategies and driving accountability across global markets.
- Qualifications: Experience in marketing analytics, econometrics, and a strong data-driven mindset required.
The predicted salary is between 60000 - 80000 € per year.
Castrol is looking for a strategic and commercially focused Senior Manager, Marketing Insights & Effectiveness to lead global marketing performance, analytics and insight across the business. This role will shape how marketing is measured and optimised, helping connect marketing investment to commercial and customer outcomes across numerous global markets.
Leading a specialist team and working closely with the Marketing Hub, you will drive the development of frameworks, tools and reporting that improve decision-making, campaign performance and Return on Marketing Investment (ROMI). The role plays a key part in supporting Castrol's evolving global marketing model, helping drive greater accountability, optimisation and performance visibility across international markets.
You will also lead the global Insights agenda, delivering research and analysis that supports brand strategy, innovation and business growth.
- Lead Castrol's global approach to marketing planning, performance, effectiveness and insight.
- Develop frameworks and shared KPIs to measure marketing impact, including ROMI and Customer Lifetime Value (CLV).
- Lead the application of Marketing Mix Modelling (MMM) and econometric analysis to optimise marketing investment, channel performance and ROMI across global markets.
- Deliver actionable insights that improve campaign performance and support strategic planning decisions.
- Partner with the Accenture Marketing Hub to enhance reporting, dashboards and analytics capabilities.
- Lead global insight programmes including Brand Health and Customer Heartbeat research.
- Drive competitor benchmarking, market intelligence and consumer insight to support commercial growth.
- Coach and influence marketing teams to build a stronger data-driven culture across the organisation.
Tenured experience in marketing effectiveness, marketing analytics, econometrics or related fields within a complex global or matrixed organisation. Deep expertise in Marketing Mix Modelling (MMM), Return on Marketing Investment (ROMI), measurement frameworks and marketing performance analysis. Strong understanding of marketing planning, business performance, customer metrics and data-driven decision making within large-scale marketing environments.
Experience developing critical metric frameworks, performance reporting and measurement approaches that support strategic planning and investment decisions. Strong analytical, problem-solving and project leadership skills, with the ability to influence senior customers across both technical and commercial teams. Experience running qualitative and quantitative market research and insight programmes.
You’ll be part of an inclusive environment where different perspectives are valued, and where your contribution to performance and integration matters. We invest in the growth and wellbeing of our people, providing the resources, networks, and development opportunities needed to thrive. Our total rewards package includes competitive pay, bonuses, share options, and a range of flexible benefits designed to meet your needs.
Travel Requirement: Negligible travel should be expected with this role.
Remote Type: This position is a hybrid of office/remote working.
Senior Marketing Manager / Marketing Lead in Slough employer: Bp Energy
Castrol is an exceptional employer that prioritises the growth and wellbeing of its employees, offering a dynamic work culture where diverse perspectives are valued. As a Senior Marketing Manager, you will benefit from competitive pay, bonuses, and flexible benefits, all while working in a hybrid environment that fosters collaboration and innovation. With ample opportunities for professional development and a commitment to data-driven decision-making, Castrol empowers its team to make impactful contributions to global marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager / Marketing Lead in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work at Castrol or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Castrol's marketing strategies. Familiarise yourself with their recent campaigns and think about how you can contribute to their global marketing model. Show them you mean business!
✨Tip Number 3
Don’t just wait for job openings to pop up! Keep an eye on our website and apply directly through it. This way, you’ll be among the first to know about new opportunities and show your enthusiasm for joining the team.
✨Tip Number 4
Brush up on your analytical skills! Since this role is all about marketing effectiveness and insights, being able to discuss frameworks like Marketing Mix Modelling (MMM) confidently will definitely give you an edge.
We think you need these skills to ace Senior Marketing Manager / Marketing Lead in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in marketing effectiveness and analytics, and don’t forget to mention any frameworks or tools you've developed that align with our needs.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing insights and how your skills can help shape our global marketing performance. Be specific about your achievements and how they relate to the job.
Showcase Your Analytical Skills:Since this role is all about data-driven decision making, make sure to highlight your analytical prowess. Share examples of how you've used Marketing Mix Modelling or econometric analysis to optimise marketing investments in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Bp Energy
✨Know Your Metrics
Make sure you’re well-versed in key performance indicators like Return on Marketing Investment (ROMI) and Customer Lifetime Value (CLV). Be ready to discuss how you've used these metrics in past roles to drive marketing effectiveness and decision-making.
✨Showcase Your Analytical Skills
Prepare examples of how you've applied Marketing Mix Modelling (MMM) and econometric analysis in your previous positions. Highlight specific campaigns where your insights led to improved performance and optimisation of marketing investments.
✨Understand the Business Landscape
Research Castrol’s current marketing strategies and their competitive landscape. Being able to discuss recent trends or challenges in the industry will show that you’re not just a numbers person, but also someone who understands the broader market context.
✨Emphasise Team Leadership
Be ready to talk about your experience in coaching and influencing teams towards a data-driven culture. Share specific instances where you’ve led teams to improve their analytical capabilities and how that impacted overall marketing performance.
