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- Tasks: Lead global marketing performance and analytics to optimise investment and drive business growth.
- Company: Join Castrol, a leader in the automotive industry with a focus on innovation.
- Benefits: Competitive pay, bonuses, share options, and flexible benefits tailored to your needs.
- Other info: Enjoy a hybrid work environment and be part of an inclusive culture.
- Why this job: Shape marketing strategies and influence outcomes while working with senior leadership.
- Qualifications: Experience in marketing analytics and team leadership within global organisations.
The predicted salary is between 70000 - 90000 £ per year.
Castrol is looking for a strategic and commercially focused Senior Manager, Marketing Insights & Effectiveness to lead global marketing performance, analytics and insight across the business. This role will shape how marketing is measured and optimised, helping connect marketing investment to commercial and customer outcomes across numerous global markets. Leading a specialist team and working closely with the Marketing Hub, you will drive the development of frameworks, tools and reporting that improve decision-making, campaign performance and Return on Marketing Investment (ROMI). The role plays a key part in supporting Castrol's evolving global marketing model, helping drive greater accountability, optimisation and performance visibility across international markets. You will also lead the global Insights agenda, delivering research and analysis that supports brand strategy, innovation and business growth. This position offers regular engagement with senior global leadership, including direct interaction with the CMO.
Key Responsibilities
- Lead Castrol's global approach to marketing planning, performance, effectiveness and insight.
- Develop frameworks and shared KPIs to measure marketing impact, including ROMI and Customer Lifetime Value (CLV).
- Lead the application of Marketing Mix Modelling (MMM) and econometric analysis to optimise marketing investment, channel performance and ROMI across global markets.
- Deliver actionable insights that improve campaign performance and support strategic planning decisions.
- Partner with the Accenture Marketing Hub to enhance reporting, dashboards and analytics capabilities.
- Lead global insight programmes including Brand Health and Customer Heartbeat research.
- Drive competitor benchmarking, market intelligence and consumer insight to support commercial growth.
- Coach and influence marketing teams to build a stronger data-driven culture across the organisation.
Candidate Profile - Required Skills & Experience
- Tenured experience in marketing effectiveness, marketing analytics, econometrics or related fields within a complex global or matrixed organisation.
- Deep expertise in Marketing Mix Modelling (MMM), Return on Marketing Investment (ROMI), measurement frameworks and marketing performance analysis.
- Validated ability to translate analytics, modelling and market insight into commercially actionable business decisions.
- Experience leading teams, agency partners and cross-functional customer groups across international markets.
- Strong understanding of marketing planning, business performance, customer metrics and data-driven decision making within large-scale marketing environments.
- Experience developing critical metric frameworks, performance reporting and measurement approaches that support strategic planning and investment decisions.
- Strong analytical, problem-solving and project leadership skills, with the ability to influence senior customers across both technical and commercial teams.
- Experience running qualitative and quantitative market research and insight programmes.
- Comfortable operating in evolving, fast-changing environments with the ability to balance strategic leadership and execution.
Why Join Us?
We're committed to supporting leaders who want to make an impact. You'll have the chance to shape and influence outcomes across businesses. You'll be part of an inclusive environment where different perspectives are valued, and where your contribution to performance and integration matters. We invest in the growth and wellbeing of our people, providing the resources, networks, and development opportunities needed to thrive. Our total rewards package includes competitive pay, bonuses, share options, and a range of flexible benefits designed to meet your needs. We recognise that people have multifaceted lives, and we strive to offer a career experience that reflects that.
Travel Requirement
Negligible travel should be expected with this role.
Relocation Assistance: This role is not eligible for relocation.
Remote Type: This position is a hybrid of office/remote working.
Senior Manager Marketing Insights & Effectiveness in Slough employer: Bp Energy
Contact Detail:
Bp Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Marketing Insights & Effectiveness in Slough
✨Tip Number 1
Network like a pro! Reach out to connections in the marketing field, especially those who work at Castrol or similar companies. A friendly chat can lead to insider info about the role and even a referral.
✨Tip Number 2
Prepare for interviews by diving deep into marketing analytics and effectiveness. Brush up on your knowledge of Marketing Mix Modelling and Return on Marketing Investment. Show us you can translate data into actionable insights!
✨Tip Number 3
Don’t just talk the talk; walk the walk! Bring examples of how you've led teams and influenced marketing strategies in previous roles. We want to see your leadership skills in action!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of our team at Castrol.
We think you need these skills to ace Senior Manager Marketing Insights & Effectiveness in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Manager, Marketing Insights & Effectiveness. Highlight your experience in marketing analytics and effectiveness, and don’t forget to showcase any relevant frameworks or tools you've developed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific achievements in marketing performance and how they align with Castrol's goals.
Showcase Your Leadership Skills: Since this role involves leading a specialist team, make sure to highlight your leadership experience. Share examples of how you've coached teams to embrace data-driven decision-making and improved campaign performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Bp Energy
✨Know Your Metrics
Familiarise yourself with key performance indicators like Return on Marketing Investment (ROMI) and Customer Lifetime Value (CLV). Be ready to discuss how you've used these metrics in past roles to drive marketing effectiveness and decision-making.
✨Showcase Your Analytical Skills
Prepare examples of how you've applied Marketing Mix Modelling (MMM) or econometric analysis in your previous positions. Highlight specific instances where your insights led to improved campaign performance or strategic planning.
✨Demonstrate Leadership Experience
Be ready to talk about your experience leading teams and collaborating with cross-functional groups. Share stories that illustrate your ability to coach others and foster a data-driven culture within an organisation.
✨Engage with the Company’s Vision
Research Castrol's global marketing model and be prepared to discuss how you can contribute to their evolving strategies. Show enthusiasm for their commitment to inclusivity and performance, and align your personal values with theirs.