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- Tasks: Lead global marketing insights and effectiveness to optimise performance and drive business growth.
- Company: Join Castrol, a leader in the automotive industry with a focus on innovation.
- Benefits: Competitive pay, bonuses, flexible benefits, and opportunities for personal growth.
- Other info: Hybrid working model with a commitment to inclusivity and diverse perspectives.
- Why this job: Shape marketing strategies and make a real impact on global business outcomes.
- Qualifications: Experience in marketing analytics, team leadership, and data-driven decision making.
The predicted salary is between 70000 - 90000 £ per year.
Castrol is looking for a strategic and commercially focused Senior Manager, Marketing Insights & Effectiveness to lead global marketing performance, analytics and insight across the business. This role will shape how marketing is measured and optimised, helping connect marketing investment to commercial and customer outcomes across numerous global markets. Leading a specialist team and working closely with the Marketing Hub, you will drive the development of frameworks, tools and reporting that improve decision-making, campaign performance and Return on Marketing Investment (ROMI). The role plays a key part in supporting Castrol's evolving global marketing model, helping drive greater accountability, optimisation and performance visibility across international markets. You will also lead the global Insights agenda, delivering research and analysis that supports brand strategy, innovation and business growth. This position offers regular engagement with senior global leadership, including direct interaction with the CMO.
Key Responsibilities
- Lead Castrol's global approach to marketing planning, performance, effectiveness and insight.
- Develop frameworks and shared KPIs to measure marketing impact, including ROMI and Customer Lifetime Value (CLV).
- Lead the application of Marketing Mix Modelling (MMM) and econometric analysis to optimise marketing investment, channel performance and ROMI across global markets.
- Deliver actionable insights that improve campaign performance and support strategic planning decisions.
- Partner with the Accenture Marketing Hub to enhance reporting, dashboards and analytics capabilities.
- Lead global insight programmes including Brand Health and Customer Heartbeat research.
- Drive competitor benchmarking, market intelligence and consumer insight to support commercial growth.
- Coach and influence marketing teams to build a stronger data-driven culture across the organisation.
Candidate Profile - Required Skills & Experience
- Tenured experience in marketing effectiveness, marketing analytics, econometrics or related fields within a complex global or matrixed organisation.
- Deep expertise in Marketing Mix Modelling (MMM), Return on Marketing Investment (ROMI), measurement frameworks and marketing performance analysis.
- Validated ability to translate analytics, modelling and market insight into commercially actionable business decisions.
- Experience leading teams, agency partners and cross-functional customer groups across international markets.
- Strong understanding of marketing planning, business performance, customer metrics and data-driven decision making within large-scale marketing environments.
- Experience developing critical metric frameworks, performance reporting and measurement approaches that support strategic planning and investment decisions.
- Strong analytical, problem-solving and project leadership skills, with the ability to influence senior customers across both technical and commercial teams.
- Experience running qualitative and quantitative market research and insight programmes.
- Comfortable operating in evolving, fast-changing environments with the ability to balance strategic leadership and execution.
Why Join Us?
We're committed to supporting leaders who want to make an impact. You'll have the chance to shape and influence outcomes across businesses. You'll be part of an inclusive environment where different perspectives are valued, and where your contribution to performance and integration matters. We invest in the growth and wellbeing of our people, providing the resources, networks, and development opportunities needed to thrive. Our total rewards package includes competitive pay, bonuses, share options, and a range of flexible benefits designed to meet your needs. We recognise that people have multifaceted lives, and we strive to offer a career experience that reflects that.
Travel Requirement
Negligible travel should be expected with this role.
Relocation Assistance: This role is not eligible for relocation.
Remote Type: This position is a hybrid of office/remote working.
Senior Manager Marketing Insights & Effectiveness employer: Bp Energy
Contact Detail:
Bp Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Marketing Insights & Effectiveness
✨Tip Number 1
Network like a pro! Reach out to connections in the marketing field, especially those who work at Castrol or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by diving deep into marketing analytics and effectiveness. Brush up on your knowledge of Marketing Mix Modelling and Return on Marketing Investment – these are key topics for the role!
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've led teams and influenced decision-making in previous roles. Highlighting your experience with cross-functional teams will set you apart.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Castrol.
We think you need these skills to ace Senior Manager Marketing Insights & Effectiveness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Manager role. Highlight your expertise in marketing effectiveness and analytics, and don’t forget to showcase any leadership experience you have!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing insights and how your background makes you the perfect fit for our team. Be sure to mention specific achievements that demonstrate your impact.
Showcase Your Analytical Skills: Since this role is all about data-driven decision making, make sure to include examples of how you've used analytics to drive marketing performance. We want to see your ability to translate complex data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Bp Energy
✨Know Your Numbers
As a Senior Manager in Marketing Insights, you'll need to demonstrate your expertise in metrics like ROMI and CLV. Brush up on these concepts and be ready to discuss how you've used them to drive marketing effectiveness in previous roles.
✨Showcase Your Leadership Skills
This role involves leading teams and influencing senior stakeholders. Prepare examples of how you've successfully led cross-functional teams or projects, particularly in complex environments. Highlight your ability to coach others in data-driven decision-making.
✨Be Ready for Case Studies
Expect to tackle real-world scenarios during your interview. Think about how you would apply Marketing Mix Modelling or econometric analysis to optimise marketing investments. Practise articulating your thought process clearly and confidently.
✨Engage with the Company’s Vision
Castrol is looking for someone who can align with their evolving global marketing model. Familiarise yourself with their current strategies and be prepared to discuss how your insights can contribute to their goals. Show genuine interest in their brand and market position.