Sales Specialist - Retail UK

The Sales Specialist is responsible for the implementation of the sales plan and the development of sales of lubricant products in the designated territory in the Motorcycle market segments. The purpose of the position is to achieve established sales tasks by supporting current business partners and acquiring new customers within the current sales portfolio.

Key Accountabilities

• Implement the region's sales plan, particularly by preparing and implementing the Motorcycle plan to achieve common goals and improve growth in line with the Sales Policy.
• Lead the Sales plan of the existing customer portfolio to achieve the sales plan and grow the Castrol brand Market Share position.
• Complete and monitor full value chain analysis by SKU and compare to market pricing to ensure Castrol and retailer margin return is in line with expectations.
• Develop and implement sales plans to acquire customers for the Castrol brand.
• Prepare and agree on joint programs with customers and implement at store/branch level if required.
• Work with relevant marketing departments to plan joint marketing campaigns.
• Manage the marketing budget and ensure execution according to plan.
• Implement centrally determined sales and marketing campaigns (promotions, training) in its region.
• Organise Motorcycle customers incentive programs.
• If RtM through Distributors, support Distributors Sales Representatives in its region through joint visits to customers.
• Organise and run promotional programs for Castrol products.
• Manage the Castrol Volume Incentive Scheme agreements in the region.
• Take care of the branding of the Retail customers - Castrol brand POS communication, current sales promotions, and product demos.

Accountable to monitor in-month performance and analyse sales reports to flag opportunities and vulnerabilities as part of the S&OP process.

Develop and present a market insights report.

Operating:

• Act as single point of accountability to ensure our customers are compliant with all HSSE, Product Quality, Brand and Ethical standards.
• Implement detailed plans and manage sales processes in the region with the focus on acquisition of new customers.
• Compliance with bp's Code of Conduct, Values and Behaviours and HSSE Standards.
• Effective daily use of Salesforce Customer Relationship Management tools to manage all aspects of the account relationship and build sustainable relationships throughout the customer organization, as well as our organization.
• Ensure utilization of our digital tools available to support territory management including the use of Salesforce, Power BI, Tableau, Castrol Insights.
• Adopt and apply the Castrol attitude which is a business where everyone is committed to the growth of our business, to deeply value our customers, to empower our people and to embrace change and challenge the status quo.

What do you need to succeed in this role?

• Bachelor's degree in relevant field of study.
• Customer and channel experience.
• Proven cross functional experience and working within multilayers of an organization.
• Proven experience in the execution of marketing programs.
• Experience in the activation of programs and offers.
• Products & Services Knowledge, Customer Segmentation & Channel Management.
• Account Strategy & Activation.
• Customer Relationship.
• Customer Profitability, Measuring & Demonstrating Customer Value.
• Understanding of Contracts & Deal Closure.

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity and equal opportunity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, paid parental leave policy among others.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement: Up to 50% travel should be expected with this role.

Relocation Assistance: This role is not eligible for relocation.

Remote Type: This position is a hybrid of office/remote working.

Skills: Commercial Acumen, Commercial performance, Consultative selling skills, Customer Profitability, Customer value proposition, Digital fluency, Internal alignment, Listening, Managing strategic partnerships, Negotiation planning and preparation, Offer and product knowledge, Partner relationship management, Sector, market, customer and competitor understanding.