Regional Marketing Effectiveness Manager

As a Regional Marketing Effectiveness Manager, you will support the delivery and evaluation of centralised frameworks and approaches for integrated Marketing Effectiveness measurement, leading the execution of Marketing Mix Modelling (MMM) projects across markets. Your role will be central to understanding performance against business and customer objectives, and delivering actionable insights that improve campaign performance and ROMI across C&P. You will also support in championing the role of Marketing Effectiveness to ensure the adoption of best practices and data-driven decision-making, driving performance improvement across bp.

What you will deliver

• Responsible for connecting business to customer outcomes by supporting the development of shared critical metrics, including ROMI, CLV and Marketing Effectiveness ROI to measure success and impact.
• Accountable for robustly tracking and determining the result of ROMI, and its alignment to commercial goals and providing recommendations for intervention and improvement.
• Supported by the Hub, lead the regional implementation of MMM solutions across sub-entities within your region(s).
• Embed with collaborators including marketing VPs and key budget holders, to understand the ROMI/contribution of each marketing channel to sales and optimise budgets and ASP to prioritise most effective channels (B2B & B2C).
• Manage MMM projects by analysing data to evaluate marketing activity effectiveness and provide strategic recommendations, as well as defining and maintaining marketing/media spend taxonomies and frameworks, including quality reviews and training.
• Work with local businesses to track benefit delivery of MMM - recommended, planned and delivered, highlighting significant deviations and recommending interventions.
• Develop and deliver actionable ROMI insights from MMM, sharing and co-ordinating across markets, to optimise campaigns in-flight and feed into annual planning cycles, challenge plans and ASP allocation to markets.
• Manage regional deliverables through the Hub team of modelers/analysts and ensure data integrity and standards are met for inputs into the marketing effectiveness models and analytical tools.
• Provide analytical support and strategic recommendations on specific marketing activities across C&P e.g. selection and review of agency partners, improving campaign outcomes, setting and managing budgets, and prioritising future marketing investments.
• Optimise marketing budgets by providing data-driven insights on channel contributions to sales and ROI.
• Challenge and advise collaborators to ensure that MMM insights are actively implemented.
• Provide analytical support for specific marketing initiatives, such as sponsorship analysis frameworks and B2B-specific metrics.
• Champion marketing effectiveness measurement and optimisation across Marketing to build capabilities and provide analytical advice to the business on specific marketing activities, fostering a data-driven culture within the marketing organisation.

What you will need to be successful

• Proven experience in marketing analytics, MMM, with a proven ability to manage complex projects, preferably within a multinational matrix organisation.
• Demonstrated ability to translate data into actionable strategies and recommendations, in particular, media choices.
• Proficiency in defining and implementing performance measurement frameworks.
• Strong influencing skills and experience working with cross-functional teams and agency partners across global markets.
• Excellent organisational and communication skills, with a focus on driving results.

Why join us?

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others! We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits. Reinvent your career as you help our business meet the challenges of the future. Apply now!

Travel Requirement

Up to 25% travel should be expected with this role.

Relocation Assistance: This role is not eligible for relocation.

Remote Type: This position is a hybrid of office/remote working.

Skills: Agility core practices, Analytical Thinking, Brand Management, Commercial Acumen, Communication, Creativity and Innovation, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer value proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital fluency, Generating customer insights, Loyalty Management, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector, market, customer and competitor understanding, Sustainability awareness and action, Using market research effectively.