At a Glance
- Tasks: Lead digital performance for BP's B2B businesses and drive measurable commercial impact.
- Company: Join BP, a diverse and innovative company shaping the future of energy.
- Benefits: Flexible working options, generous parental leave, and excellent retirement benefits.
- Other info: Hybrid working model with opportunities for professional development.
- Why this job: Make a real impact in digital marketing while growing your career in a dynamic environment.
- Qualifications: Strong B2B digital marketing experience and analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Please note that roles based out of SJS or Sunbury will move to Timber Square, Southwark, from Q4 2027.
Role Overview
This role leads digital performance across BP’s B2B businesses, connecting CRM, digital channels, web, analytics, and demand generation to drive measurable commercial impact. It focuses heavily on customer acquisition and scalable lifecycle engagement, while improving funnel efficiency (web → lead → opportunity → pipeline) and supporting multi‑market adoption of consistent tools and frameworks. The role also provides dedicated digital performance support to Fleet Europe, especially within SME and base segments.
Key responsibilities include:
- Digital performance framework — defining KPIs, dashboards, governance, and optimisation rhythms across markets.
- CRM & lifecycle activation — owning the Journey Catalogue, contact strategy, automated journeys, and CRM operating model.
- Funnel optimisation — improving lead generation, lead quality, conversion, and pipeline contribution.
- Web & SEO performance — leading analytics, tracking frameworks, UX optimisation, and SEO strategy.
- Data & insights — building reporting ecosystems and enabling data‑driven decision‑making.
- Fleet Europe support — enhancing journeys, digital performance, and SME/base segment growth.
Experience
This role requires strong B2B digital marketing experience with a consistent track record to drive performance across CRM, web, analytics, and demand generation. The ideal candidate has worked in multi‑market environments and can translate data into commercial outcomes.
Relevant experience includes:
- B2B digital marketing and performance management.
- CRM & marketing automation (Salesforce, Marketing Cloud, Account Engagement/Pardot).
- Funnel performance management — lead generation, conversion, pipeline impact.
- Web analytics & SEO including GA4, tracking frameworks, and optimisation.
- Cross‑functional collaboration with Marketing, Sales, and Technology.
- Data‑driven optimisation and performance reporting.
- Campaign and budget management.
Bachelor’s degree or equivalent experience in a relevant field; Master’s/MBA helpful.
Skills & Capabilities
The role requires a strong analytical attitude, commercial focus, and the ability to influence across markets while driving adoption of digital tools and ways of working. It suits someone who is structured, performance‑oriented, and comfortable leading change.
Key skills include:
- Analytical decision‑making and ability to turn data into clear actions.
- Customer lifecycle expertise — journeys, contact strategy, scalable engagement.
- Customer influence across markets and functions.
- Collaboration with Technology on tools, data, and CRM capabilities.
- Clear communication passionate about performance improvement.
- Commercial approach with return on investment focus.
- Change leadership and embedding new tools/processes.
- Project management and ability to manage multiple priorities.
- Proficient in English; additional European languages desirable.
Why Join Us?
At BP, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement: Negligible travel should be expected with this role.
Relocation Assistance: This role is not eligible for relocation.
Remote Type: This position is a hybrid of office/remote working.
Skills: Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans.
B2B Digital & Performance Lead in London employer: Bp Energy
At BP, we pride ourselves on being an excellent employer that fosters a diverse and inclusive work environment, particularly for the B2B Digital & Performance Lead role based in Southwark. Our commitment to employee growth is reflected in our flexible working options, generous parental leave, and robust retirement benefits, ensuring that our team members can thrive both personally and professionally. Join us to be part of a forward-thinking company that values innovation and collaboration, empowering you to make a meaningful impact in the energy sector.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Digital & Performance Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in digital performance and CRM.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you’ve used data to drive decisions in past roles. This will resonate well with companies looking for data-driven candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace B2B Digital & Performance Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your B2B digital marketing experience. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements in CRM, web analytics, and demand generation.
Showcase Your Analytical Skills:Since this role is all about driving performance through data, be sure to include examples of how you've used analytics to make decisions. We love candidates who can turn numbers into actionable insights, so let us know how you’ve done this in the past!
Highlight Collaboration Experience:This position requires working closely with various teams, so share your experiences of cross-functional collaboration. We’re keen to hear about how you’ve influenced others and driven change in a team setting.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Bp Energy
✨Know Your Digital Performance Metrics
Before the interview, brush up on key performance indicators (KPIs) relevant to B2B digital marketing. Be ready to discuss how you've defined and optimised these metrics in past roles, especially in relation to CRM and funnel optimisation.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your ability to turn data into actionable insights. Discuss specific tools you've used, like GA4 or Salesforce, and how they helped you improve lead generation and conversion rates.
✨Understand the Customer Journey
Familiarise yourself with customer lifecycle strategies and be prepared to talk about your experience in managing automated journeys. Highlight any successful campaigns where you enhanced customer engagement and drove measurable results.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams. Share experiences where you've successfully collaborated with Marketing, Sales, and Technology to achieve common goals. Highlight your communication skills and how they contributed to project success.
