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- Tasks: Create engaging communications for retail teams and drive colleague engagement.
- Company: Join a diverse and dynamic team at bp, a leader in the energy sector.
- Benefits: Flexible working options, generous parental leave, and excellent retirement benefits.
- Other info: Hybrid working model with opportunities for growth and collaboration.
- Why this job: Make a real impact by connecting with frontline retail audiences and driving change.
- Qualifications: Strong writing skills, creativity, and experience in communication campaigns.
The predicted salary is between 30000 - 40000 £ per year.
The Retail Communications Specialist plays a pivotal role within the Operations Central Support team, responsible for coordinating clear, concise and accurate communications across the UK retail business. Working closely with a broad range of partners, the successful candidate will ensure that all messaging to store teams is timely, engaging and right first time. The role supports both company-owned stores and the dealer estate, requiring strong written communication skills, attention to detail and a creative approach to engaging frontline retail audiences.
Key Responsibilities
- Develop and deliver impactful communications that inform, engage and motivate colleagues across UK company-owned stores, dealer partners and the retail operations team.
- Create, lead and publish engaging content on the WorkJam platform to drive colleague engagement and support business objectives.
- Handle all outgoing and incoming communications to sites and partners, ensuring clarity, consistency and alignment with operational priorities.
- Support the UK operations team by developing communication processes that enable operational excellence while facilitating change and growth initiatives.
Key Accountabilities
- Support the development and execution of the retail and dealer communications strategy, ensuring content is tailored to frontline teams and partner audiences.
- Own and maintain the annual M&C UK content and communications calendar, ensuring all activity aligns with C&EA policies, procedures and planning tools.
- Drive engagement on WorkJam by creating, editing and publishing compelling content, and collaborate with partners to ensure effective platform management.
- Monitor WorkJam activity, respond appropriately and raise issues in line with agreed processes.
- Use performance data and insights to evaluate communication effectiveness and recommend improvements.
- Ensure all content adheres to brand, legal and corporate communications guidelines.
- Stay informed on social media trends, tools and protocols to continuously evolve communication approaches.
- Provide crisis communications support to M&C UK IMTs and create reactive content for urgent updates, issues or opportunities.
- Collaborate closely with the Retail Programme Specialist to ensure alignment between activity planning and communications.
- Work as one team with M&C colleagues to support effective ways of working across retail operations and the wider UK M&C business.
- Contribute to safe, strong, profitable and customer-focused retail operations while supporting change and growth.
- Foster a culture of excellence, openness, learning and innovation.
- Work collaboratively with the C&P C&EA team to align with and support M&C UK communications plans.
- Support the wider UK retail operations team as required.
- Be available to support emergency or critical operational situations when needed.
Essential Experience and Job Requirements
- Strong communication, writing, creative and project management skills, with the ability to adapt tone and style for different audiences and channels.
- Experience designing and delivering successful communications campaigns across multiple channels and stakeholder groups.
- Validated ability to work effectively with partners at all levels, ideally within retail, customer-facing or operational environments.
- Ability to interpret financial and performance data and translate insights into clear, actionable communications that support performance improvement.
- Demonstrated ability to balance reactive problem-solving with proactive strategic thinking, while running multiple priorities and deadlines.
- Self-motivated, customer-focused and performance-driven, with the ability to work independently.
- Validated experience creating content for social media platforms and using scheduling or publishing tools.
- Creative mentality with strong attention to detail and brand consistency.
Desirable Criteria
- Experience working in a large and complex organisation.
- Previous retail experience, ideally within fast-paced convenience or FMCG environments.
- Knowledge of the roadside retail industry.
- Basic graphic design and/or video editing skills.
- Understanding of campaign-based social activity.
- Experience collaborating with marketing and/or communications teams.
Why Join Us?
At bp, we support our people to grow in a diverse and dynamic environment. We believe our team is strengthened by diversity and are committed to creating an inclusive workplace. We offer benefits designed to help work fit alongside life, including flexible working options, generous paid parental leave and excellent retirement benefits.
We are committed to ensuring that individuals with disabilities are provided reasonable accommodations throughout the recruitment process, during employment and in accessing all benefits and privileges. Please contact us if you require accommodation!
Travel Requirement
Up to 10% travel should be expected with this role.
Remote Type
This position is a hybrid of office/remote working.
Retail Comms Specialist in Hartwell employer: BP Energy
Contact Detail:
BP Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Comms Specialist in Hartwell
✨Tip Number 1
Network like a pro! Reach out to people in the retail industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Get your social media game on point! Share your thoughts on retail trends or create engaging content related to communications. This not only showcases your skills but also helps you connect with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and tailoring your answers to highlight your communication skills. Remember, it's all about showing how you can engage and motivate teams effectively!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Retail Comms Specialist in Hartwell
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Retail Comms Specialist role. Highlight your strong communication skills and any relevant experience in retail or customer-facing environments. We want to see how you can engage and motivate teams!
Show Off Your Creativity: Since this role requires a creative approach, don’t hesitate to showcase any past projects or campaigns you've worked on. Include examples of content you've created for social media or other platforms that demonstrate your ability to engage audiences.
Be Clear and Concise: When writing your application, clarity is key! Use straightforward language and keep your points concise. Remember, we’re looking for someone who can communicate effectively across various channels, so let that shine through in your writing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen and ready to join our team at StudySmarter!
How to prepare for a job interview at BP Energy
✨Know Your Audience
Before the interview, research the company’s retail operations and understand their communication style. Tailor your responses to reflect how you can engage and motivate colleagues effectively, just like they do.
✨Showcase Your Creativity
Prepare examples of past communications campaigns you've designed or contributed to. Highlight your creative approach and how it led to successful engagement, especially in a retail context.
✨Be Data-Driven
Familiarise yourself with performance metrics related to communications. Be ready to discuss how you've used data to improve communication effectiveness in previous roles, as this will resonate well with their focus on performance improvement.
✨Demonstrate Flexibility
The role requires balancing multiple priorities. Share experiences where you successfully managed competing deadlines or adapted your communication style for different audiences, showcasing your ability to thrive in a fast-paced environment.