Franchise Manager

Mobility and convenience is a strategic pillar for bp and in the UK our retail business is shop window to our brand for consumers and businesses alike in the home of bp. As we look to the future, we look to not only build great fuel business, but also add value into bp and our partners through the Wild Bean Cafe franchise and loyalty offers. This role is responsible for building out new margin pools within dealer, across fuel, convenience and added value services to unlock potential margin pools or reduce costs for bp, increasing the strength and longevity of the bp/dealer relationship.

This role requires a deep understanding of how to identify a gap or opportunity through to execution of roll out, in both B2C and B2B propositions, including B2B customer facing engagement and sales. This role will lead on the offer development, pipeline and performance management of the already launched Wild Bean Café (WBC) ‘micro market’ franchise model to deliver on the business plan. This role will also seek out, assess and recommend new revenue and margin streams within the bp dealer ecosystem, building out a pipeline of potential opportunities.

• Own the prospect pipeline of customers. Working with sales leads to identify and build out prospects within the current dealer network and scoping out growth opportunities beyond the forecourt.
• Business owner of the WBC franchise proposition; working with convenience, marketing and technology owners as well as the dealer sales and relationship teams to deliver on the business plan.
• Working closely with retail operations team on offer implementation, food safety and sales growth.
• Ownership of cost lines associated with WBC franchise across the 5-year business plan, including headcount requirements.
• Support the sales leads with sales and negotiation conversations in key accounts. Works closely with the commercial manager to build commercial agreements with dealers as part of an integrated margin opportunity, seek to continually explore adding value for both bp and the customer.
• Develop a pipeline of new potential margin pool opportunities across the full dealer value chain from fuel, consumer facing offers in convenience to back of house added value.
• Build business cases and test and learn cycle to develop from ideas to executional roll out. This will include financial modelling within the bp financial framework.
• Commercial sales and negotiation with dealer partners for new offers before rolling into BAU for dealer sales and relationship teams.

• Expertise in food and franchise offer development and executions.
• Proven experience working with customer insights and customer journey mapping across B2B and B2C to identify revenue growth opportunities.
• Success in building and landing customer facing offer development pipelines through stage gate and financial approval processes.
• Deep knowledge of retail, ideally forecourt or convenience franchise retail models.
• Expertise in influencing skills externally and internally within a matrix organisation.
• Ability to operate at a strategic level with 3rd party organizations at a B2B level to innovate and deliver creative solutions for mutual commercial value.
• Experience in revenue performance tracking and action plans to drive profitable sales.
• Experience in cost management and working across teams to continually improve processes and ways of working to remain competitive.
• Clear communication skills, both verbal and written.
• Indirect team leadership within direct team and broader business, Influential senior team player.
• B2B sales experience within a food to go or retail capacity.

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others! We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

Travel Requirement: Up to 25% travel should be expected with this role.

Relocation Assistance: This role is not eligible for relocation.

Remote Type: This position is a hybrid of office/remote working.

• Account strategy and business planning
• Agility core practices
• Business Analysis
• Commercial Acumen
• Consultative selling skills
• Customer Profitability
• Customer Segmentation
• Customer value proposition
• Digital fluency
• Global Perspective
• Internal alignment
• Negotiating value
• Offer and product knowledge
• Partner relationship management
• Sales forecasting/demand planning
• Sector, market, customer and competitor understanding
• Stakeholder Management