Customer Marketing Lead - B2C

At bp, we’re hiring for a number of new positions to help us set up a centre of excellence for marketing. Working globally, as a Customer Marketing Lead - B2C, you’ll work as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with the development and execution of integrated omnichannel marketing strategies for Mobility & Convenience (M&C). You will support in driving strategic impact across the sub-entity with a clear omnichannel marketing strategy, aligned to customer and business needs. You will help with the creation of customer-centric marketing campaign plans tailored to and across M&C markets, co-creating with local markets as required. Using customer insights and behaviours, you will design and implement marketing initiatives that drive loyalty, satisfaction, and long-term engagement across M&C, aligning with global omnichannel strategies.

What you will deliver

• Support the execution of pan-M&C B2C annual omnichannel marketing plans, aligning with long-term integrated CX strategies.
• Assist in aligning the pan-M&C channel execution strategy using the Hub to execute across PPC, SEO, in-scope Marketing Websites (not C&EA), paid social, maintaining quality and compliance standards.
• Work with the team to implement marketing strategies and activities that consistently achieves critical metrics of maximising MROI, improving brand health, increasing volume and profitability, and enhancing CLV.
• Help with channel performance tracking, maintaining channel quality (tech and creative standards) and compliance. You will guide test and optimisation strategies (e.g., A/B testing), in collaboration with the Hub.
• Assist in creating tailored marketing initiatives by analysing customer insights and behaviours that drive loyalty and retention.
• Contribute where relevant to annual plans and budget decisions by providing clear insights and relevant suggestions to improve plans.
• Assist with maintaining the pan-M&C marketing calendar and messaging hierarchy, ensuring alignment with the long-term CX strategy and integrated annual omnichannel plan.
• Ensure Senior Manager and Managers from the sub-team are kept up to date on priority local market annual plans/requests and help to collaborate with priority local markets to develop annual plans for local channel execution, through the Hub, for example for PR and influencers.
• In-line with established procedures, use your operational knowledge and independent judgment to suggest new ideas for consideration to improve processes.

What you will need to be successful

• B2C experience in customer marketing and campaign development.
• Experience in channel management, including PPC, SEO and paid social, and digital content.
• Analytical approach with experience in performance tracking and optimisation strategies.
• Ability to interpret customer data and apply insights to campaign strategies.
• Collaborator management and communication skills.
• Ability to help on multiple projects combined with a customer-obsessed approach that consistently prioritises the customer while delivering long-term business impact.

Skills & Competencies

• Marketing Comms Plan
• Measurement and Metrics
• Business Performance
• Content Strategy
• Developing Creative Marketing Content
• Content Design
• Channel Marketing Activation
• Channel Management

Why join us?

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others. We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.

Reinvent your career as you help our business meet the challenges of the future. Apply now!

Travel Requirement

Up to 10% travel should be expected with this role.

Relocation Assistance: This role is not eligible for relocation.

Remote Type: This position is a hybrid of office/remote working.

Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process.