B2B Marketing Manager

Entity: Customers & ProductsJob Family Group: Marketing GroupJob Description: We can be flexible on where the role holder is based, within the UK. However, there will be a minimum requirement of 2x days per week in our Milton Keynes office.bp’s Retail business (Mobility and Convenience) is the shop window for our brand in the UK, with over 1,140 forecourts—approximately 300 company-owned and 840 dealer-operated sites—serving private motorists and fleets alike. As the world transitions to low-carbon fuel, bp future-proofs our brand by offering fuel, food and drinks on the go or for later enjoyment.About the roleIn this pivotal position, you will serve as the UK B2B Marketing Manager, driving strategic marketing initiatives across both fleet and dealer channels. You’ll support the delivery of over 3.5 billion litres of fuel annually and fuel the growth of our WBC franchise and fleet partnerships. Reporting into the UK Marketing team, you’ll collaborate with Sales, global marketing and our India-based marketing hub to create and implement region-specific plans that accelerate commercial growth and enhance customer experiences.What you will doDefine and articulate a clear customer-funnel marketing strategy for fleet and dealer segmentsPlan and deliver a 12-month marketing roadmap aligned to commercial goals, improving paid, owned and experiential channelsSupport customer offers and service marketing across brand awareness, thought leadership and lead generationDevelop and complete dealer and distributor activations to develop long-term growth and service excellenceDesign and optimize CRM journeys for fleet segments, prioritizing reporting, testing and campaign efficiencyAdapt global toolkits, digital assets and creative content for local market relevanceLead and optimize digital experiences and CRM to deliver consistent, customer-centric engagementCoordinate multi-million-pound marketing budgets; analyse spend and campaign performance to refine value.Champion innovation through A/B testing, process improvements and new ideas to boost customer and dealer impactEnsure all marketing activities align with local regulatory, tax and language standardsDrive adoption of shared assets and tools via our India-based marketing hub, meeting and exceeding SLA targetsWhat you will need to be successfulProven B2B marketing expertise in fleet or partner management, sales enablement or related roles within a multinational, matrixed organisationStrong analytical and project management skills, with a track record of delivering data-driven, impactful campaignsExcellent collaboration and communication abilities to engage cross-functional teams, dealers and fleet partners.Proficiency in digital marketing, CRM (Salesforce preferred), lead generation and customer-journey managementDemonstrated experience planning and performing large-scale events and multi-level hospitality programmesCustomer-first mindset, adaptable approach and sound judgment in tackling complex challengesDeep understanding of the B2B sector, market dynamics, customer needs and competitor landscapeExperience managing multi-million-pound budgets and leading creative and media agenciesStrong analytical reporting skills and the ability to translate insights into actionExceptional stakeholder management, influencing and relationship-building capabilitiesExpertise in acquisition and retention strategies, customer-journey mapping, offer development and content localisationWhy join us?At bp, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, market-leading retirement provisions, tailored learning and development programmes, and opportunities to collaborate across our global network, among others!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Travel RequirementUp to 10% travel should be expected with this roleRelocation Assistance:This role is not eligible for relocationRemote Type:This position is a hybrid of office/remote workingSkills:Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plansLegal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.