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For Companies At a Glance
- Tasks: Lead and inspire a high-performing sales team to drive regional growth.
- Company: Join a dynamic company in the Free Trade channel, focused on people development.
- Benefits: Enjoy a field-based role with opportunities for personal and professional growth.
- Why this job: Make a measurable impact in a thriving environment while developing your leadership skills.
- Qualifications: Proven experience in sales leadership, ideally within FMCG or drinks, with strong commercial acumen.
- Other info: Perfect for those ready to step up or already managing a regional team.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a dynamic Regional Sales Manager to lead a high-performing field sales team within the Free Trade channel. This is a fantastic opportunity for a commercially minded leader with a passion for people development and a track record in driving regional growth.
The Role
Reporting to the Head of Sales, your mission will be to lead, coach, and inspire a team to deliver growth across volume, margin, and value — all aligned to a clear commercial strategy.
Key Responsibilities
- Own and drive performance across your regional P&L
- Lead from the front with structured coaching, regular field days, and 1-2-1 development
- Grow OBV while ensuring account retention and new business targets are consistently achieved
- Build capability within your team, empowering them to succeed and grow
- Communicate and activate strategy at a local level
- Ensure flawless execution of brand plans across your territory
- Foster a culture of clarity, trust, and accountability
Role Scope
- Team leadership: 9 direct reports
- Budget: Indirect impact on wider Free Trade commercial performance
Stakeholder Relationships
You’ll work closely with internal sales leadership as well as key regional customers.
About You
- Proven experience in a field-based sales leadership role (ideally within FMCG or drinks)
- Strong commercial acumen and confident managing a P&L
- Exceptional communicator with natural coaching and leadership skills
- Comfortable balancing short-term targets with long-term team and business growth
- Proficient in MS Office (Word, Excel, PowerPoint)
Whether you’re already managing a regional team or you’re ready to step up, this is a brilliant opportunity to make a measurable impact in a thriving, ambitious environment.
Regional Sales Manager (Scotland) employer: BP DRINKS
Contact Detail:
BP DRINKS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager (Scotland)
✨Tip Number 1
Network with professionals in the FMCG and drinks industry. Attend local trade events or join relevant online forums to connect with potential colleagues and industry leaders who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Research the company’s recent performance and strategic goals. Understanding their current challenges and successes will help you tailor your conversations during interviews, demonstrating your genuine interest and how you can contribute to their growth.
✨Tip Number 3
Prepare to discuss specific examples of how you've led teams to achieve sales targets in the past. Highlight your coaching methods and how you've developed team members, as this aligns closely with the role's focus on people development.
✨Tip Number 4
Familiarise yourself with the key accounts in Scotland and North England that the company works with. Being knowledgeable about these clients will allow you to speak confidently about how you can drive growth and maintain relationships in your new role.
We think you need these skills to ace Regional Sales Manager (Scotland)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in field-based sales leadership, particularly within FMCG or drinks. Use specific examples that demonstrate your commercial acumen and ability to manage a P&L.
Craft a Compelling Cover Letter: In your cover letter, express your passion for people development and leadership. Mention how you have successfully driven growth in previous roles and how you plan to apply that experience to this position.
Showcase Your Communication Skills: Since exceptional communication is key for this role, ensure your application reflects your ability to communicate effectively. Use clear and concise language, and consider including examples of how you've successfully led teams or projects.
Highlight Relevant Achievements: Include quantifiable achievements in your application that demonstrate your success in meeting sales targets and growing business. This could be in the form of percentage increases in sales or successful retention of key accounts.
How to prepare for a job interview at BP DRINKS
✨Showcase Your Leadership Skills
As a Regional Sales Manager, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully coached team members in the past and how you plan to foster a culture of accountability and trust.
✨Understand the P&L
Since managing a P&L is crucial for this role, make sure you can discuss your experience with financial performance. Be ready to explain how you've driven growth in previous positions and how you would approach this responsibility in the new role.
✨Communicate Your Commercial Acumen
The company is looking for someone with strong commercial awareness. Be prepared to discuss market trends, customer insights, and how you would align your team's efforts with the overall commercial strategy to achieve growth.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and decision-making skills. Think of scenarios where you've had to balance short-term targets with long-term growth, and be ready to share your thought process and outcomes.
