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For Companies At a Glance
- Tasks: Drive sales growth and manage customer relationships in a defined territory.
- Company: Join a dynamic brand known for its innovative products and strong market presence.
- Benefits: Enjoy competitive pay, flexible working options, and exciting corporate perks.
- Why this job: Be part of a vibrant team that values creativity and fosters professional growth.
- Qualifications: Sales experience in an on-trade environment and strong account management skills required.
- Other info: Opportunity to build lasting partnerships and represent a renowned brand.
The predicted salary is between 36000 - 60000 £ per year.
As a Sales Development Manager, you’ll take full ownership of free trade accounts within a defined territory. Your primary focus will be driving sales growth and profitability by executing our commercial strategy across both existing and new business opportunities.
Key Responsibilities
- Deliver volume and profit targets across a range of own-brand products
- Manage territory planning and maintain strong customer account relationships
- Proactively prospect for new business to meet growth targets
- Maximise product sales within existing accounts to achieve commercial goals
- Leverage sales promotions and marketing materials to drive demand
- Build lasting relationships with customers to foster loyalty and account growth
- Sell in investments to secure and develop long-term trading partnerships
- Represent our brand portfolio with professionalism and enthusiasm
Key Stakeholders
- External: Business owners, account stakeholders, and suppliers
- Internal: Sales, Marketing, Cellar Services, and Distribution teams
About You
Skills & Experience
- Proven track record in sales, within an on-trade environment
- Strong account management and new business development experience
- Excellent negotiation and interpersonal skills
- Confident working with data – Excel and PowerPoint proficiency desirable
- Structured and reliable approach to sales planning
On-Trade Sales Development Manager employer: BP DRINKS
Contact Detail:
BP DRINKS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On-Trade Sales Development Manager
✨Tip Number 1
Familiarise yourself with the on-trade sales environment. Understanding the dynamics of bars, restaurants, and other venues will help you speak their language and connect with potential clients more effectively.
✨Tip Number 2
Network within the industry. Attend trade shows, local events, or industry meet-ups to build relationships with business owners and stakeholders. This can give you a leg up when it comes to securing interviews.
✨Tip Number 3
Showcase your negotiation skills in conversations. Whether it's during networking or informal chats, demonstrate your ability to negotiate effectively, as this is a key part of the role.
✨Tip Number 4
Be prepared to discuss data-driven strategies. Since the role requires working with data, think about how you've used data in past roles to drive sales and be ready to share specific examples.
We think you need these skills to ace On-Trade Sales Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your sales experience, particularly in the on-trade environment. Emphasise your achievements in account management and new business development to align with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills in negotiation and relationship building can contribute to driving sales growth and profitability.
Showcase Relevant Skills: Highlight your proficiency in data analysis tools like Excel and PowerPoint. Provide examples of how you've used these skills to inform your sales strategies and achieve targets in previous roles.
Prepare for Potential Questions: Anticipate questions related to your sales strategy and account management experiences. Be ready to discuss specific examples of how you've successfully driven sales growth and built customer relationships in the past.
How to prepare for a job interview at BP DRINKS
✨Showcase Your Sales Achievements
Be prepared to discuss specific examples of your past sales successes. Highlight how you met or exceeded targets in previous roles, particularly in an on-trade environment, as this will demonstrate your capability to drive sales growth.
✨Know the Brand and Products
Research the company's brand portfolio and products thoroughly. Understanding their unique selling points will allow you to speak confidently about how you can leverage them to maximise sales and build customer relationships.
✨Demonstrate Relationship-Building Skills
Prepare to discuss how you've built and maintained strong customer relationships in the past. Use examples that illustrate your interpersonal skills and ability to foster loyalty, which are crucial for this role.
✨Be Data-Driven
Since the role requires working with data, be ready to talk about how you've used data analysis in your previous positions. Mention any experience with Excel and PowerPoint, and how you've leveraged data to inform your sales strategies.
