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For Companies At a Glance
- Tasks: Drive innovative campaigns and enhance customer journeys in the exciting world of sports.
- Company: Join BOYLE Sports, Ireland's largest independent bookmaker, expanding globally.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Why this job: Be part of a team redefining customer engagement in the sports industry.
- Qualifications: 1-3 years in CRM or marketing, with a passion for sports and customer experience.
- Other info: Collaborative culture focused on creating memorable customer experiences.
The predicted salary is between 36000 - 60000 £ per year.
In this role, as a member of the Sportsbook Campaign Management team, you are integral to the success of Sports and Lotto campaigns and customer journeys, ensuring their smooth execution across all markets and lifecycle stages. Your goal is to enhance key KPIs by driving retention, minimising churn, winning back customers, and encouraging upsell and cross-sell efforts. Through your insights and strategic thinking, you'll help elevate the player experience and contribute to long-term value.
Success requires a solid understanding of global sports and a genuine passion for the games, enabling you to connect with and inspire customers effectively.
Responsibilities
- Develop Data-Driven Strategies: Help craft a comprehensive lifecycle strategy, considering compliance, market conditions, and competition and working closely with Trading, Marketing, BI and Product teams.
- Continuous Improvement: Fine-tune automated early lifecycle journeys, updating teams on market insights, competition intelligence, and best practices.
- Execute High-Quality Campaigns: Produce timely, customer-centric, and innovative campaigns with a data-driven approach. Develop and deliver local, personalized and targeted campaigns using channels such as onsite messaging, email, SMS, push notifications and Social Media.
- Ensure Seamless Execution: Oversee campaign execution and delivery, keeping stakeholders informed on performance and outcomes.
- Analyse and Forecast Performance: Analyse campaign performance and forecasting future program success.
- Manage Creative Development: From brief to delivery, ensure creative processes focus on customer insights and engagement.
- Maintain Brand Consistency: Work with creative and technical teams to ensure communications align with brand guidelines.
- Optimize Customer Touchpoints: Identify conversion opportunities and implement the right actions and communications.
- Stay Compliant: Keep up-to-date with regulatory standards and consumer protection laws.
- Report Success: Regularly update senior stakeholders on campaign success, showcasing a deep understanding of customer motivations.
Requirements
- Experience: 1-3 years in CRM, lifecycle management, or marketing, preferably in a gaming or tech company.
- Lifecycle & Lotto Expertise: Demonstrable experience working across customer lifecycles, with a strong focus on lifecycle optimisation and Lotto strategy.
- Proven Track Record: Ability to develop and implement campaigns based on customer needs and profiles.
- Communication Skills: Confident in presenting to and communicating with core stakeholders across the business.
- Customer-Centric: Deep understanding of CRM strategies and practices.
- Industry Knowledge: Strong knowledge of sports (local and international) and casino products.
- Data Insights: Ability to extract and utilize customer insights from data.
- Organizational Skills: Excellent planning, prioritization, and attention to detail.
- Campaign Management: Experience in managing complex multi-channel campaigns.
- Technical Proficiency: Professional experience with CRM tools (Adobe Campaign, Braze or Optimove).
- Relationship Building: Ability to build strong working relationships.
- Stakeholder Management: Exceptional collaboration and stakeholder management skills.
- Communication: Fluency in verbal and written English.
Join us and be at the forefront of creating memorable customer experiences and fostering lasting customer relationships. Apply now to be part of a team that's redefining customer engagement!
Our Story
BOYLE Sports is the largest independently owned bookmaker in Ireland and is now growing across new global markets. Founded in 1982 by John Boyle, the business has grown to include over 375 shops across Ireland and the UK, a best-in-class betting app and an online gaming platform available across a number of international markets.
Campaign Executive Sportsbook employer: Boylesports
Contact Detail:
Boylesports Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Executive Sportsbook
✨Tip Number 1
Get to know the company inside out! Research BOYLE Sports, their campaigns, and their approach to customer engagement. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to campaign management and customer engagement. Use specific examples from your past experiences to demonstrate your skills and how they align with the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the world of sports campaigns.
We think you need these skills to ace Campaign Executive Sportsbook
Some tips for your application 🫡
Show Your Passion for Sports: Make sure to highlight your love for sports in your application. We want to see how your enthusiasm can translate into engaging campaigns that resonate with our customers.
Be Data-Driven: Since this role is all about crafting data-driven strategies, don’t forget to mention any experience you have with analysing data and using insights to shape your campaigns. We love a candidate who can back up their ideas with solid numbers!
Tailor Your Application: Take the time to customise your CV and cover letter for this role. We’re looking for someone who understands the nuances of lifecycle management and can demonstrate their expertise in this area. Show us why you’re the perfect fit!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Boylesports
✨Know Your Sports Inside Out
As a Campaign Executive for Sportsbook, having a solid understanding of global sports is crucial. Brush up on the latest trends, key players, and major events in the sports world. This knowledge will not only help you connect with the interviewers but also demonstrate your genuine passion for the games.
✨Showcase Your Data Skills
Since the role involves developing data-driven strategies, be prepared to discuss your experience with CRM tools and how you've used data insights to optimise campaigns. Bring examples of past campaigns where your analytical skills made a difference, and be ready to explain your thought process.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and how you handle campaign execution challenges. Think of specific scenarios from your previous roles where you successfully managed multi-channel campaigns or improved customer retention. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Demonstrate Your Communication Skills
This role requires excellent communication and stakeholder management skills. Practice articulating your thoughts clearly and confidently. You might be asked to present a campaign idea during the interview, so prepare a brief pitch that showcases your creativity and understanding of customer needs.
