At a Glance
- Tasks: Drive exciting gaming campaigns and enhance player experiences across multiple channels.
- Company: Join a dynamic gaming company focused on innovation and customer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven strategies.
- Why this job: Be part of a team that shapes unforgettable gaming experiences and builds lasting relationships.
- Qualifications: 1-3 years in CRM or marketing, with a passion for gaming and customer insights.
The predicted salary is between 30000 - 40000 € per year.
In this role, as a member of the Gaming Campaign Management team, you are integral to the success of Gaming (Casino/Live Casino) and Bingo campaigns and customer journeys, ensuring their smooth execution across all markets and lifecycle stages. Your goal is to enhance key KPIs by driving retention, minimizing churn, winning back customers, and encouraging upsell and cross‑sell efforts. Through your insights and strategic thinking, you'll help elevate the player experience and contribute to long‑term value.
Success requires a solid understanding of Bingo, Casino and Live Casino and a genuine passion for the games, enabling you to connect with and inspire customers effectively.
Responsibilities- Develop Data-Driven Strategies: Help craft a comprehensive lifecycle strategy, considering compliance, market conditions, and competition and working closely with Trading, Marketing, BI and Product teams.
- Continuous Improvement: Fine-tune automated early lifecycle journeys, updating teams on market insights, competition intelligence, and best practices.
- Execute High-Quality Campaigns: Produce timely, customer-centric, and innovative campaigns with a data-driven approach. Develop and deliver local, personalized and targeted campaigns using channels such as onsite messaging, email, SMS, push notifications and Social Media.
- Ensure Seamless Execution: Oversee campaign execution and delivery, keeping stakeholders informed on performance and outcomes.
- Analyse and Forecast Performance: Analyse campaign performance and forecasting future program success.
- Manage Creative Development: From brief to delivery, ensure creative processes focus on customer insights and engagement.
- Maintain Brand Consistency: Work with creative and technical teams to ensure communications align with brand guidelines.
- Optimise Customer Touchpoints: Identify conversion opportunities and implement the right actions and communications.
- Stay Compliant: Keep up-to-date with regulatory standards and consumer protection laws.
- Report Success: Regularly update senior stakeholders on campaign success, showcasing a deep understanding of customer motivations.
- Experience: 1-3 years in CRM, lifecycle management, or marketing, preferably in a gaming or tech company.
- Lifecycle & Bingo Expertise: Demonstrable experience working across customer lifecycles, with a strong focus on lifecycle optimisation and Bingo strategy.
- Proven Track Record: Ability to develop and implement campaigns based on customer needs and profiles.
- Communication Skills: Confident in presenting to and communicating with core stakeholders across the business.
- Customer-Centric: Deep understanding of CRM strategies and practices.
- Industry Knowledge: Strong knowledge of sports (local and international) and casino products.
- Data Insights: Ability to extract and utilize customer insights from data.
- Organizational Skills: Excellent planning, prioritization, and attention to detail.
- Campaign Management: Experience in managing complex multi-channel campaigns.
- Technical Proficiency: Professional experience with CRM tools (Adobe Campaign, Braze or Optimove).
- Relationship Building: Ability to build strong working relationships.
- Stakeholder Management: Exceptional collaboration and stakeholder management skills.
- Communication: Fluency in verbal and written English.
Join us and be at the forefront of creating memorable customer experiences and fostering lasting customer relationships. Apply now to be part of a team that's redefining customer engagement!
Campaign Executive Gaming employer: BoyleSports Counterparty Limited
As a Campaign Executive in our dynamic Gaming Campaign Management team, you'll thrive in a vibrant work culture that prioritises creativity and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages innovation and personal growth. Join us in a location that is not only central to the gaming industry but also fosters a passion for gaming, ensuring your contributions directly enhance player experiences and drive long-term success.
Contact Detail:
BoyleSports Counterparty Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Executive Gaming
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, share your love for Bingo and Casino games. It’ll help you stand out and show that you’re genuinely interested in the role.
✨Tip Number 3
Prepare for interviews by researching the company’s campaigns and strategies. Bring insights to the table about what they could improve or new ideas you have. This shows you’re proactive and ready to contribute from day one!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Campaign Executive Gaming
Some tips for your application 🫡
Show Your Passion for Gaming:Make sure to highlight your genuine love for Bingo, Casino, and Live Casino games in your application. We want to see how your enthusiasm can connect with our customers and enhance their experience!
Be Data-Driven:Since this role is all about crafting data-driven strategies, don’t forget to mention any relevant experience you have with analysing data and using insights to drive campaign success. We love a candidate who can think strategically!
Tailor Your Application:Take the time to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates show they’ve done their homework and understand what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at BoyleSports Counterparty Limited
✨Know Your Gaming Stuff
Make sure you brush up on your knowledge of Bingo, Casino, and Live Casino games. Being able to discuss the latest trends and your personal experiences with these games will show your genuine passion and help you connect with the interviewers.
✨Data-Driven Mindset
Prepare to talk about how you've used data to drive campaign success in the past. Think of specific examples where your insights led to improved KPIs or customer engagement. This will demonstrate your analytical skills and understanding of lifecycle management.
✨Showcase Your Campaign Management Skills
Be ready to discuss your experience managing multi-channel campaigns. Highlight any tools you've used, like Adobe Campaign or Braze, and share how you ensured seamless execution and brand consistency across all touchpoints.
✨Engage with Stakeholders
Communication is key! Prepare to explain how you've built relationships with stakeholders in previous roles. Share examples of how you’ve presented campaign results or collaborated with teams to enhance customer journeys, showcasing your exceptional stakeholder management skills.
