At a Glance
- Tasks: Manage and optimise PPC campaigns for international clients with autonomy and direct impact.
- Company: Boyd Digital, a dynamic digital marketing agency based in Glasgow.
- Benefits: Competitive salary, private medical insurance, hybrid working, and health programmes.
- Other info: Join a collaborative team with opportunities for growth and development.
- Why this job: Take ownership of campaigns and see your work make a real difference.
- Qualifications: 2+ years PPC experience, strong data analysis skills, and client-facing confidence.
The predicted salary is between 26000 - 32000 € per year.
We run PPC for international clients across competitive markets. We're looking for a specialist who takes ownership of campaigns — someone who spots what isn't working and fixes it without being asked.
About Boyd Digital: Boyd Digital is a Glasgow-based specialist digital marketing agency working with a portfolio of international clients. Our PPC team manages significant budgets across Google Ads, Meta, and beyond — with direct client relationships and a strong culture of continuous improvement. You won't be a cog in a large machine here; you'll own your campaigns and see the direct impact of your work.
The role: You'll work across our client portfolio — researching, building, and optimising paid campaigns with a level of autonomy that rewards people who back themselves. You'll liaise directly with clients, own your reporting, and contribute to the agency's broader commercial growth.
- Manage and optimise PPC campaigns across Google Ads, Meta, and other paid platforms for international clients
- Conduct thorough keyword research and audience targeting analysis to maximise campaign efficiency
- Interpret campaign metrics proactively — identify what's underperforming and act on it
- Manage multiple client campaigns simultaneously, meeting deadlines without compromising on quality
- Communicate directly with clients — presenting performance, managing expectations, and building strong relationships
- Collaborate with SEO, content, and social teams on integrated campaigns
- Stay ahead of platform changes, algorithm updates, and emerging PPC best practices
What we're looking for:
- 2+ years hands-on PPC experience — Google Ads and Meta Ads essential
- Demonstrable results: you can talk through campaigns you've run and the outcomes you drove
- Strong data analysis skills — comfortable in Google Analytics 4 and native platform reporting
- Client-facing confidence: you can explain performance clearly to non-technical stakeholders
- Organised and deadline-driven — you manage multiple accounts without things slipping
- Google Ads certification is a plus; genuine platform knowledge matters more
- UK work authorisation required
What you'll get:
- £26,000–£32,000 salary
- Private medical insurance
- Company pension
- Hybrid working (Glasgow G2)
- Health & wellbeing programme
- Company events
Apply via LinkedIn or visit boyddigital.co.uk. We read every application and aim to respond within a few days.
Know a strong PPC specialist? Tag them below or share — referrals are how we find the best people.
Paid Search Specialist in Glasgow employer: Boyd Digital
Boyd Digital is an exceptional employer located in the heart of Glasgow, offering a dynamic work environment where you can truly take ownership of your PPC campaigns. With a strong emphasis on employee growth and a culture of continuous improvement, you'll have the opportunity to work directly with international clients while enjoying benefits like private medical insurance and a hybrid working model. Join us to make a meaningful impact in a supportive team that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Specialist in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with PPC. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns. Include metrics and results to demonstrate your impact. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Meta Ads. Be ready to discuss specific campaigns you've managed and how you tackled challenges. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who take the initiative. Plus, it gives us a chance to get to know you better right from the start.
We think you need these skills to ace Paid Search Specialist in Glasgow
Some tips for your application 🫡
Show Your PPC Passion:When you're writing your application, let your enthusiasm for PPC shine through! Talk about the campaigns you've managed and the results you've achieved. We love seeing candidates who are genuinely excited about what they do.
Be Specific with Your Experience:Don't just list your skills; give us the juicy details! Share specific examples of how you've optimised campaigns or tackled challenges. This helps us see how you take ownership and make an impact, which is exactly what we're looking for.
Tailor Your Application:Make sure to customise your application for us at Boyd Digital. Highlight your experience with Google Ads and Meta Ads, and show us how your skills align with our needs. A tailored application shows you care and understand what we’re all about.
Keep It Professional Yet Personal:While we love a friendly tone, remember to keep it professional too. Use clear language and structure your application well. And don’t forget to apply through our website — we read every application and can’t wait to hear from you!
How to prepare for a job interview at Boyd Digital
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge, especially around Google Ads and Meta Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you’re not just familiar with the platforms but can also drive real results.
✨Show Off Your Data Skills
Since data analysis is key for this role, prepare to talk about how you've interpreted campaign metrics in the past. Bring examples of how you identified underperforming areas and what actions you took to improve them. This will demonstrate your proactive approach and analytical mindset.
✨Client Communication is Key
You'll be liaising directly with clients, so practice explaining complex PPC concepts in simple terms. Think of examples where you’ve successfully managed client expectations or built strong relationships. This will highlight your client-facing confidence and communication skills.
✨Stay Ahead of the Game
Familiarise yourself with the latest trends and changes in PPC. Be prepared to discuss any recent algorithm updates or emerging best practices. Showing that you’re proactive about staying informed will impress them and show you’re serious about continuous improvement.
