At a Glance
- Tasks: Own and optimise CRM strategies to drive revenue and enhance customer experiences.
- Company: Join BOXRAW, a leading brand in boxing with a culture-first approach.
- Benefits: Enjoy weekly boxing sessions, private healthcare, generous leave, and employee discounts.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of CRM innovation in a fast-growing brand.
- Qualifications: Experience in CRM strategy, strong marketing judgement, and proficiency in Klaviyo.
The predicted salary is between 40000 - 50000 € per year.
BENEFITS
- Weekly team boxing sessions
- Private healthcare
- Employee share scheme
- 33 days annual leave (inc. bank holidays)
- Quarterly gear allowance
- 50% friends & family discount
THE ROLE
BOXRAW is building the most authoritative brand in boxing. Premium product, elite performance, and culture-first storytelling. Over the next three years we plan to go from a respected brand inside the sport to the reason people come into it. CRM is one of the biggest growth opportunities in our business. We have a strong and engaged customer base, a proven product, and a brand people genuinely connect with. The infrastructure is there— but we've only scratched the surface of what it can do. This role is about taking complete ownership of the channel, raising the ceiling on what CRM contributes to the business, and building it into something that drives serious, consistent revenue at every stage of the customer lifecycle. Although CRM is the primary focus, this role thinks beyond the inbox. Every customer touchpoint matters—from loyalty and post‑purchase to onsite and beyond. You'll work across the digital team to make sure the full customer journey is considered and optimised.
WHAT YOU OWN
- Audit & ownership: Understand what's live, what's working, and where the gaps are. Own the full picture of our CRM setup from day one—flows, segments, list health, deliverability, revenue split.
- Flows: Audit, rebuild, and maintain a full lifecycle flow architecture—from first touch through to retention and reactivation.
- Segmentation & send frequency: Build a segmentation strategy rooted in purchase behaviour, lifecycle stage, and customer value.
- New customer lifecycle: Build intentional experiences for customers at different stages of their journey with BOXRAW.
- Reactivation: Build proactive early intervention strategies to re‑engage customers showing signs of disengagement.
- Campaigns: Plan, build, and send email and SMS campaigns end to end.
- Loyalty & Black Card: Consider loyalty within your wider CRM strategy.
- Calendar: Own the CRM calendar—aligned to product launches, trading goals, and key moments in the boxing world.
- Data & insight: Surface valuable customer data and make it useful beyond email metrics.
- Reporting: Weekly and monthly CRM reporting—revenue, engagement, deliverability, and customer movement across lifecycle stages.
- List health: Own deliverability, list growth, and suppression.
- Testing: Structured A/B testing across subject lines, send times, content, and audiences.
WORKING WITH THE TEAM
You’ll report directly to the Head of Digital. In the early stages you’ll work closely with them and the founder on sign‑off—but the expectation is that you earn autonomy quickly. The goal is a CRM function that runs itself, with you at the wheel.
THE BAR
- Fully audited flow architecture live, tested, and generating consistent revenue.
- A structured segmentation and send frequency model is in place.
- Campaigns are targeted and relevant, not blanket sends.
- New customers have a clear, intentional lifecycle experience from day one.
- At‑risk customers are being identified and acted on early.
- Black Card loyalty touchpoints are integrated into the CRM calendar.
- CRM data is being used beyond Klaviyo, informing trading, product, and marketing decisions.
- The list is healthy—strong deliverability, growing subscriber base, low churn.
FIRST 90 DAYS
- Full audit of everything live in Klaviyo—flows, segments, campaigns, list health, deliverability, revenue split.
- DAYS 30-60: Full overhaul of existing flows—updated copy, updated creative, corrected logic, improved strategy.
- DAYS 60-90: Overhauled flows live and generating revenue.
WHO YOU ARE
- You’ve owned CRM end to end before—strategy and execution.
- You know Klaviyo well.
- You’re confident with email and SMS.
- You can design and write well.
- You’re a data nerd, comfortable in Excel and Google Sheets.
- You’re analytical and a builder.
- You understand DTC ecommerce and how CRM sits within the broader customer journey.
- You’re obsessive about the detail.
SUCCESSFUL PEOPLE AT BOXRAW
- Are energised by our vision and have a genuine interest in the sport of boxing.
- Seek ownership and are driven to be the best at what they do.
- Are unafraid to speak their mind and give direct, honest feedback.
- Are solution‑focused.
- Want to be a key part of building something that lasts.
CRM Manager in Coventry employer: BOXRAW
At BOXRAW, we pride ourselves on being an exceptional employer that champions a vibrant work culture and prioritises employee well-being. With benefits like private healthcare, generous annual leave, and opportunities for personal growth, we empower our team to thrive both professionally and personally. Located in a dynamic environment, our commitment to innovation and collaboration ensures that every employee plays a vital role in shaping the future of boxing.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Coventry
✨Tip Number 1
Get to know the company inside out! Research BOXRAW's brand, values, and products. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about your past experiences and how they align with what BOXRAW is looking for. Be ready to share specific examples of your successes!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive—just what they need in a CRM Manager!
We think you need these skills to ace CRM Manager in Coventry
Some tips for your application 🫡
Show Your Passion for Boxing:We want to see your enthusiasm for the sport! Make sure to weave in your love for boxing and how it connects with your professional journey. It’ll help us see why you’re a great fit for BOXRAW.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your CRM experience and how it aligns with our goals. We love seeing candidates who take the time to connect their skills with what we’re looking for.
Be Data-Driven:Since this role is all about CRM, showcase your analytical skills! Include examples of how you've used data to drive decisions in past roles. We’re keen on seeing how you can turn numbers into actionable insights.
Apply Through Our Website:Make sure to apply through our website! It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at BOXRAW
✨Know Your CRM Inside Out
Before the interview, make sure you have a solid understanding of CRM strategies and tools, especially Klaviyo. Be ready to discuss your past experiences with CRM, including how you've audited flows, built segments, and improved deliverability. This will show that you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you've analysed customer behaviour and adjusted campaigns accordingly. This will demonstrate your ability to use insights to optimise the customer journey, which is crucial for this role.
✨Bring Your Creative Ideas
Think of some innovative campaign ideas or strategies you could implement at BOXRAW. Whether it's a new approach to customer reactivation or a unique angle for a loyalty programme, having fresh ideas ready to share will highlight your proactive mindset and creativity.
✨Understand the Brand and Its Audience
Do your homework on BOXRAW and its customer base. Familiarise yourself with their products, values, and the boxing culture. Being able to speak passionately about the brand and how you can enhance its CRM strategy will set you apart from other candidates.
