Sales Manager in Croydon

Sales Manager – BOXPARK Croydon

Location: BOXPARK Croydon

Department: Pre-booked Sales

Reporting to: Area Sales Manager

Role Type: Full-time, onsite, with external client meetings

Bonus: Performance-related, based on quarterly sales targets

The Company:

Brought to you by the team behind the iconic BOXPARK brand, BOXHALL is a vibrant food hall and entertainment destination situated in the heart of the City of London, just moments from Liverpool Street Station. It combines a curated selection of independent kitchens, bars, and food and drink concepts under one roof.

Beyond its diverse showcase of global flavours, BOXHALL brings you live sports, major events, DJs, and live entertainment—delivering an energetic atmosphere where guests can gather to experience exceptional food, drinks, and nightlife under one roof.

About the Role

We are looking for an ambitious, commercially driven and highly proactive Sales Manager to take full ownership of pre-booked sales revenue at BOXPARK Croydon. This is a hands-on, business-development-focused role with a particular emphasis on new business acquisition, strategic prospecting and consistent outbound sales activity – we want someone who creates opportunities rather than waits for them.

Working closely with the Area Sales Manager, General Manager and onsite team, you will grow the venue's corporate, private hire, group booking and events business by building a strong understanding of the local market and delivering a structured strategy for sustainable revenue growth.

Key Responsibilities

1. Business Development & New Business Acquisition

· A fundamental priority of the role: own the identification, development and securing of new business for BOXPARK Croydon.

· Deliver a consistent, structured outbound strategy – cold calling, email prospecting, LinkedIn outreach and face-to-face engagement.

· Research and target prospective clients across the corporate and local business sectors, with campaigns aligned to key trading periods.

· Build relationships with local businesses, corporates, event agencies and partners across Croydon and South London, including through client meetings and networking events.

· Maintain a healthy pipeline through disciplined prospecting and follow-up, and create initiatives to boost underperforming periods.

2. Sales Performance & Revenue Accountability

· Deliver the total pre-booked sales revenue target for BOXPARK Croydon, set annually and broken down into monthly targets.

· Achieve quarterly sales targets, with bonus eligibility linked to performance.

· Maximise revenue across corporate events, private hire, group bookings, celebrations and brand activations, including through upselling.

· Monitor performance, address shortfalls proactively and provide regular pipeline and forecast updates to the Area Sales Manager.

3. Sales Pipeline Management & Conversion

· Manage the full sales cycle from prospecting and enquiry to confirmed booking, responding efficiently to inbound enquiries.

· Qualify opportunities, deliver compelling showrounds and prepare tailored proposals, quotations and packages.

· Negotiate effectively to maximise conversion and booking value.

· Keep CRM and booking systems accurate and up to date, and analyse conversion to improve sales effectiveness.

4. Strategic Sales Planning & Market Development

· Develop and execute a targeted business development strategy with the Area Sales Manager.

· Understand the local corporate landscape, competitor venues and the market segments with strongest repeat potential.

· Plan sales initiatives around seasonal periods, corporate calendars and local events, using performance data and market insight.

· Establish strategic partnerships that raise BOXPARK Croydon's profile as an events and hospitality destination.

5. Client Relationship Management

· Act as the key commercial contact for clients, delivering a professional, engaging experience from enquiry to confirmation.

· Build long-term relationships that drive repeat bookings and referrals, and proactively re-engage previous clients.

6. Venue Collaboration & Operational Communication

· Ensure smooth handover of confirmed bookings to the General Manager and onsite team, with clear communication of client requirements.

· Make sure sales commitments are commercially viable and operationally deliverable.

· Balance a strong onsite presence with regular external business development activity.

Performance expectations: consistent business development activity is expected throughout the year, regardless of inbound enquiry volumes.

About You

A confident, energetic and commercially focused individual who enjoys winning new business, is comfortable initiating conversations, and has the organisation and determination to consistently achieve ambitious targets.

Essential Skills & Experience

· Proven experience in a sales or business development role, ideally within hospitality, events or venues.

· A track record of proactively generating and converting new business against individual revenue targets.

· Strong prospecting skills, including outbound calling, email outreach and relationship development.

· Excellent communication, negotiation and presentation skills, with strong commercial awareness.

· Experience managing a sales pipeline and using CRM systems.

· Excellent organisation and follow-up, and a proactive, resilient, results-driven approach.

Desirable

· Experience selling corporate events, private hire or hospitality packages.

· An established network within Croydon, South London or the wider London corporate and events market.

· Experience using DesignMyNight or similar booking management platforms.

Working Arrangements & Reporting

Based onsite at BOXPARK Croydon, East Croydon, with regular external client meetings and networking. You will report to the Area Sales Manager, working closely with the General Manager and onsite team, with regular sales reporting, pipeline reviews and business development updates.

Pay and Benefits:

Our people are at the heart of all we do at BOXPARK and therefore as well as paying a competitive hourly rate, we have some awesome employee perks to make you feel special and supported throughout your journey with us.

Financial -

• TIPJAR - The Uk's #1 Tips & Tronc Distribution Solution For Hospitality. All guest tips go straight to our teams.

• 50% off drinks and free soft drinks on shift

• Wagestream - Financial planning tool which allows access to your earned wages whenever you need. No more waiting for payday.

• Access to our Cycle to Work scheme to buy a tax-free bicycle, equipment, or both.

Career Progression

• Want to grow and progress in your career? Then BOXPARK really is the place to be. We have development programs for all of our team.

Wellbeing -

• Health cash plan in the form of SimplyHealth which provides cash back on dental, optical, prescriptions, online GP and 24/7 counselling.

• Wellbeing champions in all venues who have the opportunity to become Mental Health First Aiders. We run a range of initiatives focusing on mental, financial, physical and social health throughout the year.

BOXPARK is an equal-opportunity employer. We are committed to diversity and inclusion and do not discriminate based on race, religion, gender, age, sexuality, gender, or physical ability.