Sales Manager

Sales Manager – BOXPARK Croydon

Location: BOXPARK Croydon

Department: Pre-booked Sales

Reporting to: Area Sales Manager

Role Type: Full-time, onsite, withexternal client meetings

Bonus: Performance-related, based onquarterly sales targets

The Company:

Brought to you by the team behind the iconic BOXPARK brand, BOXHALL is a vibrant food hall and entertainment destination situated in the heart of the City of London, just moments from Liverpool Street Station. It combines a curated selection of independent kitchens, bars, and food and drink concepts under one roof.

Beyond its diverse showcase of global flavours, BOXHALL brings you live sports, major events, DJs, and live entertainment—delivering an energetic atmosphere where guests can gather to experience exceptional food, drinks, and nightlife under one roof.

About the Role

We are looking for an ambitious, commercially driven and highlyproactive Sales Manager to take full ownership of pre-booked salesrevenue at BOXPARK Croydon. This is a hands‑on, business-development-focused role with a particular emphasis on new business acquisition, strategicprospecting and consistent outbound sales activity – we want someone who creates opportunities rather than waits for them.

Working closely with the Area Sales Manager, General Manager and onsite team, you will grow the venue's corporate, private hire, group booking andevents business by building a strong understanding of the local market and delivering a structured strategy for sustainable revenue growth.

Key Responsibilities

1. Business Development & New BusinessAcquisition

• A fundamental priority of the role: own the identification,development and securing of new business for BOXPARK Croydon.
• Deliver a consistent,structured outbound strategy – cold calling, email prospecting, LinkedInoutreach and face-to-face engagement.
• Research and targetprospective clients across the corporate and local business sectors, withcampaigns aligned to key trading periods.
• Build relationships with localbusinesses, corporates, event agencies and partners across Croydon and SouthLondon, including through client meetings and networking events.
• Maintain a healthy pipelinethrough disciplined prospecting and follow-up, and create initiatives to boostunderperforming periods.

2. Sales Performance & Revenue Accountability

• Deliver the totalpre-booked sales revenue target for BOXPARK Croydon, set annually andbroken down into monthly targets.
• Achieve quarterly salestargets, with bonus eligibility linked to performance.
• Maximise revenue acrosscorporate events, private hire, group bookings, celebrations and brandactivations, including through upselling.
• Monitor performance, addressshortfalls proactively and provide regular pipeline and forecast updates to theArea Sales Manager.

3. Sales Pipeline Management & Conversion

• Manage the full sales cyclefrom prospecting and enquiry to confirmed booking, responding efficiently toinbound enquiries.
• Qualify opportunities, delivercompelling showrounds and prepare tailored proposals, quotations and packages.
• Negotiate effectively tomaximise conversion and booking value.
• Keep CRM and booking systemsaccurate and up to date, and analyse conversion to improve sales effectiveness.

4. Strategic Sales Planning & MarketDevelopment

• Develop and execute a targetedbusiness development strategy with the Area Sales Manager.
• Understand the local corporatelandscape, competitor venues and the market segments with strongest repeatpotential.
• Plan sales initiatives aroundseasonal periods, corporate calendars and local events, using performance dataand market insight.
• Establish strategicpartnerships that raise BOXPARK Croydon's profile as an events and hospitalitydestination.

5. Client Relationship Management

• Act as the key commercialcontact for clients, delivering a professional, engaging experience fromenquiry to confirmation.
• Build long-term relationshipsthat drive repeat bookings and referrals, and proactively re-engage previousclients.

6. Venue Collaboration & OperationalCommunication

• Ensure smooth handover ofconfirmed bookings to the General Manager and onsite team, with clearcommunication of client requirements.
• Make sure sales commitmentsare commercially viable and operationally deliverable.
• Balance a strong onsitepresence with regular external business development activity.

Performance expectations:

consistent businessdevelopment activity is expected throughout the year, regardless of inboundenquiry volumes.

About You

A confident, energetic and commercially focused individual who enjoyswinning new business, is comfortable initiating conversations, and has theorganisation and determination to consistently achieve ambitious targets.

Essential Skills & Experience

• Proven experience in a salesor business development role, ideally within hospitality, events or venues.
• A track record of proactivelygenerating and converting new business against individual revenue targets.
• Strong prospecting skills,including outbound calling, email outreach and relationship development.
• Excellent communication,negotiation and presentation skills, with strong commercial awareness.
• Experience managing a salespipeline and using CRM systems.
• Excellent organisation andfollow-up, and a proactive, resilient, results-driven approach.

Desirable

• Experience selling corporateevents, private hire or hospitality packages.
• An established network withinCroydon, South London or the wider London corporate and events market.
• Experience using DesignMyNightor similar booking management platforms.

Working Arrangements & Reporting

Based onsite at BOXPARK Croydon, East Croydon, with regularexternal client meetings and networking. You will report to the Area SalesManager, working closely with the General Manager and onsite team, withregular sales reporting, pipeline reviews and business development updates.

Pay and Benefits:

Our people are at the heart of all we do at BOXPARK and therefore as well as paying a competitive hourly rate, we have some awesome employee perks to make you feel special and supported throughout your journey with us.

Financial -

• TIPJAR - The Uk's #1 Tips & Tronc Distribution Solution For Hospitality. All guest tips go straight to our teams.
• 50% off drinks and free soft drinks on shift
• Wagestream - Financial planning tool which allows access to your earned wages whenever you need. No more waiting for payday.
• Access to our Cycle to Work scheme to buy a tax-free bicycle, equipment, or both.

Career Progression

• Want to grow and progress in your career? Then BOXPARK really is the place to be. We have development programs for all of our team.

Wellbeing

• Health cash plan in the form of SimplyHealth which provides cash back on dental, optical, prescriptions, online GP and 24/7 counselling.
• Wellbeing champions in all venues who have the opportunity to become Mental Health First Aiders. We run a range of initiatives focusing on mental, financial, physical and social health throughout the year.

BOXPARK is an equal-opportunity employer. We are committed to diversity and inclusion and do not discriminate based on race, religion, gender, age, sexuality, gender, or physical ability.

Compensation: Competitive salary

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