At a Glance
- Tasks: Drive sales and build relationships in a vibrant food and entertainment venue.
- Company: Join the iconic BOXPARK brand, known for its lively atmosphere and diverse offerings.
- Benefits: Enjoy competitive pay, tips, discounts, and access to financial planning tools.
- Other info: Great career progression opportunities and a focus on employee wellbeing.
- Why this job: Be part of an energetic team and make a real impact on local businesses.
- Qualifications: Sales experience and a passion for hospitality are essential.
The predicted salary is between 41850 - 51150 £ per year.
Location: BOXPARK Croydon
Department: Pre-booked Sales
Reporting to: Area Sales Manager
Role Type: Full-time, onsite, with external client meetings
Bonus: Performance-related, based on quarterly sales targets
The Company: Brought to you by the team behind the iconic BOXPARK brand, BOXHALL is a vibrant food hall and entertainment destination situated in the heart of the City of London, just moments from Liverpool Street Station. It combines a curated selection of independent kitchens, bars, and food and drink concepts under one roof. Beyond its diverse showcase of global flavours, BOXHALL brings you live sports, major events, DJs, and live entertainment—delivering an energetic atmosphere where guests can gather to experience exceptional food, drinks, and nightlife under one roof.
About the Role: We are looking for an ambitious, commercially driven and highly proactive Sales Manager to take full ownership of pre-booked sales revenue at BOXPARK Croydon. This is a hands-on, business-development-focused role with a particular emphasis on new business acquisition, strategic prospecting and consistent outbound sales activity – we want someone who creates opportunities rather than waits for them. Working closely with the Area Sales Manager, General Manager and onsite team, you will grow the venue's corporate, private hire, group booking and events business by building a strong understanding of the local market and delivering a structured strategy for sustainable revenue growth.
Key Responsibilities:
- Business Development & New Business Acquisition: Own the identification, development and securing of new business for BOXPARK Croydon. Deliver a consistent, structured outbound strategy – cold calling, email prospecting, LinkedIn outreach and face-to-face engagement. Research and target prospective clients across the corporate and local business sectors, with campaigns aligned to key trading periods. Build relationships with local businesses, corporates, event agencies and partners across Croydon and South London, including through client meetings and networking events. Maintain a healthy pipeline through disciplined prospecting and follow-up, and create initiatives to boost underperforming periods.
- Sales Performance & Revenue Accountability: Deliver the total pre-booked sales revenue target for BOXPARK Croydon, set annually and broken down into monthly targets. Achieve quarterly sales targets, with bonus eligibility linked to performance. Maximise revenue across corporate events, private hire, group bookings, celebrations and brand activations, including through upselling. Monitor performance, address shortfalls proactively and provide regular pipeline and forecast updates to the Area Sales Manager.
- Sales Pipeline Management & Conversion: Manage the full sales cycle from prospecting and enquiry to confirmed booking, responding efficiently to inbound enquiries. Qualify opportunities, deliver compelling showrounds and prepare tailored proposals, quotations and packages. Negotiate effectively to maximise conversion and booking value. Keep CRM and booking systems accurate and up to date, and analyse conversion to improve sales effectiveness.
- Strategic Sales Planning & Market Development: Develop and execute a targeted business development strategy with the Area Sales Manager. Understand the local corporate landscape, competitor venues and the market segments with strongest repeat potential. Plan sales initiatives around seasonal periods, corporate calendars and local events, using performance data and market insight. Establish strategic partnerships that raise BOXPARK Croydon's profile as an events and hospitality destination.
- Client Relationship Management: Act as the key commercial contact for clients, delivering a professional, engaging experience from enquiry to confirmation. Build long-term relationships that drive repeat bookings and referrals, and proactively re-engage previous clients.
- Venue Collaboration & Operational Communication: Ensure smooth handover of confirmed bookings to the General Manager and onsite team, with clear communication of client requirements. Make sure sales commitments are commercially viable and operationally deliverable. Balance a strong onsite presence with regular external business development activity.
Performance expectations: consistent business development activity is expected throughout the year, regardless of inbound enquiry volumes.
About You: A confident, energetic and commercially focused individual who enjoys winning new business, is comfortable initiating conversations, and has the organisation and determination to consistently achieve ambitious targets.
Essential Skills & Experience:
- Proven experience in a sales or business development role, ideally within hospitality, events or venues.
- A track record of proactively generating and converting new business against individual revenue targets.
- Strong prospecting skills, including outbound calling, email outreach and relationship development.
- Excellent communication, negotiation and presentation skills, with strong commercial awareness.
- Experience managing a sales pipeline and using CRM systems.
- Excellent organisation and follow-up, and a proactive, resilient, results-driven approach.
Desirable:
- Experience selling corporate events, private hire or hospitality packages.
- An established network within Croydon, South London or the wider London corporate and events market.
- Experience using DesignMyNight or similar booking management platforms.
Working Arrangements & Reporting: Based onsite at BOXPARK Croydon, East Croydon, with regular external client meetings and networking. You will report to the Area Sales Manager, working closely with the General Manager and onsite team, with regular sales reporting, pipeline reviews and business development updates.
Pay and Benefits: Our people are at the heart of all we do at BOXPARK and therefore as well as paying a competitive hourly rate, we have some awesome employee perks to make you feel special and supported throughout your journey with us.
- Financial: TIPJAR - The UK's #1 Tips & Tronc Distribution Solution For Hospitality. All guest tips go straight to our teams. 50% off drinks and free soft drinks on shift. Wagestream - Financial planning tool which allows access to your earned wages whenever you need. No more waiting for payday. Access to our Cycle to Work scheme to buy a tax-free bicycle, equipment, or both.
Career Progression: Want to grow and progress in your career? Then BOXPARK really is the place to be. We have development programs for all of our team.
Wellbeing: Health cash plan in the form of SimplyHealth which provides cash back on dental, optical, prescriptions, online GP and 24/7 counselling. Wellbeing champions in all venues who have the opportunity to become Mental Health First Aiders. We run a range of initiatives focusing on mental, financial, physical and social health throughout the year.
BOXPARK is an equal-opportunity employer. We are committed to diversity and inclusion and do not discriminate based on race, religion, gender, age, sexuality, gender, or physical ability.
Compensation: Competitive salary
Sales Manager in London employer: BOXPARK CROYDON
At BOXPARK Croydon, we pride ourselves on fostering a vibrant and inclusive work culture where every team member is valued. As a Playbox Bar & Guest Experience Host, you'll enjoy flexible hours, opportunities for personal growth, and the chance to be part of an energetic team dedicated to creating memorable experiences for our guests. Join us in a lively environment that celebrates creativity and camaraderie, making it an excellent place to develop your hospitality skills.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at BOXPARK CROYDON, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including BOXPARK CROYDON. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for BOXPARK CROYDON:When writing your cover letter, make sure to tailor your message specifically for BOXPARK CROYDON. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at BOXPARK CROYDON
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show BOXPARK CROYDON that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show BOXPARK CROYDON that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with BOXPARK CROYDON’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
