Marketing Lead

The BAFTA and BIFA-qualifying festival is a showcase of radical, independent, and experimental filmmaking.

Now in its 24th year, LSFF remains a vital platform for emerging and established filmmakers, curators, and artists, spotlighting unconventional work across screen cultures.

The 2027 edition of the festival will take place from 22 to 31 January 2027, with screenings and events hosted across a range of cinemas, galleries and community venues throughout London.

Role summary

The Marketing Lead is responsible for developing and delivering LSFF’s 2027 marketing campaign.

They will shape and implement strategy across print, digital, and press to maximise the festival’s visibility, expand its reach into new and underserved audiences, and drive ticket sales.

• Term: Fixed-term October 2026 – March 2027
• Hours of employment:
  October 2026: 5 days/week
  November 2026: 5 days/week
  December 2026: 5 days/week
  January 2027: 5 days/week + festival weekends
  February 2027: 4 days/week
  March 2027: 2 days/week
• Place of work: This post may be carried out remotely (within the UK), with in-person attendance required in London for the full duration of the festival (22 – 31 January 2027) and for any key events and meetings before the festival
• Additional requirements: The post holder must have access to their own laptop computer

Key responsibilities

• Develop and deliver LSFF 2027 marketing and audience development strategy in consultation with the Festival’s Director and Producer, driving audience awareness, ticket sales, and engagement with first-time audiences and communities currently underrepresented within independent film culture.
• Lead and manage LSFF’s digital presence across social media channels (Tik Tok, Instagram, Linkedin, Letterboxd, Facebook and X), creating, scheduling and publishing content, representing the festival online, and driving audience engagement.
• Build and maintain strong relationships with festival sponsors, funders, and strategic partners, ensuring they are effectively represented across marketing activity and receive promotional benefits.
• Lead audience outreach activity across London, developing relationships with community organisations, educational institutions, venues, access networks and grassroots partners to increase awareness of the festival, broaden participation and drive attendance.
• Work with the Access Coordinator and wider festival team to ensure accessibility and inclusion are embedded across all marketing and audience development activity.
• Work closely with the Graphic Designer to develop and implement LSFF’s 2027 visual identity, ensuring consistent branding and messaging across all marketing materials and platforms.
• Write, edit and proofread marketing copy, newsletters, press materials and audience communications.
• Coordinate regular newsletter production, scheduling, and distribution, monitor performance, and implement strategies to improve engagement and grow the festival’s mailing list.
• Lead on press and media activity, including pitching and securing coverage across industry, cultural, and local media.
• Oversee production and distribution of marketing materials, including festival trailers, print materials, website content, on-screen assets, and venue signage.
• Lead the planning and delivery of flyer and poster distribution campaigns across London before and during the festival, including coordinating volunteers and placement students supporting this work.
• Coordinating the creation of photo and video content and integrating it into the festival’s marketing campaigns.
• Support the design and production of audience surveys.
• Track and analyse performance across ticketing, social media, newsletters and press, contributing to the festival evaluation report and funder reporting requirements.
• Contribute to internal festival debrief and operational reporting processes, providing insight and recommendations to inform future planning and organisational development.
• Line manage and support marketing placement students and volunteers.

Experience & skills

• Proven experience developing and delivering successful integrated marketing campaigns within the arts, cultural, film, or creative sectors.
• Strong understanding of digital marketing and social media strategy, with knowledge of current trends and platform-specific audience behaviours.
• Hands-on experience creating, editing, and scheduling short-form digital content, including basic video editing skills for Reels and Tik Tok.
• Excellent relationship building and management skills, with experience working with sponsors, funders, partners and other external stakeholders.
• Strong networking and outreach skills, with the ability to build relationships that increase audience engagement, participation, and awareness.
• Experience engaging diverse audiences, including first-time audiences and groups currently underrepresented within the arts and cultural sectors.
• Excellent written English with strong copywriting and proofreading skills.
• Experience creating and adapting visual assets using tools such as Canva, Adobe Creative Suite, or equivalent.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Ability to work independently, manage workload effectively, and take initiative within a small team environment.
• Experience gathering, interpreting, and reporting audience data and campaign performance metrics.
• Commitment to accessibility and inclusion across all marketing activities.

London Short Film Festival welcomes and encourages applications from people of all backgrounds, particularly those currently under-represented in the arts.

London Short Film Festival is committed to building a diverse and inclusive workforce, recognising that diversity brings different perspectives and strengthens its work and sector.

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• The closing date for this position is 06/09/2026 at 23:59
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