At a Glance
- Tasks: Lead and transform the marketing strategy for a premium leisure brand.
- Company: Join a family-owned leisure operator with a stellar reputation.
- Benefits: Competitive salary, accommodation available, and creative freedom.
- Other info: Supportive culture with ambitious growth plans.
- Why this job: Make a real impact in a growing business with autonomy.
- Qualifications: Proven senior marketing experience and hands-on digital skills.
We are exclusively recruiting for a truly exciting opportunity within the UK holiday park and leisure sector. Our client is a well-established, family-owned leisure and holiday resort operator with an exceptional reputation for delivering high-quality owner experiences across a portfolio of premium parks. With continued growth plans and a strong long-term vision, they are now seeking a commercially driven and highly capable Head of Marketing to lead and transform their entire marketing function.
This is not a role for someone reliant on external agencies. We are looking for a modern, hands-on marketing leader who can personally deliver across digital performance, paid media, SEO, brand growth, lead generation, social media, website performance, and campaign strategy — while building a scalable in-house marketing operation. This is a rare opportunity to join a business with genuine autonomy, long-term vision, and the ability to make a measurable commercial impact.
The Role
As Head of Marketing, you will take ownership of the full marketing strategy across the business, driving lead generation, brand awareness, digital growth, and customer engagement. You will be expected to operate strategically whilst remaining hands-on operationally, with the ability to personally manage and optimise campaigns without relying heavily on external agencies or outsourced support. This role would suit a commercially astute marketing professional from hospitality, leisure, holiday parks, property, lifestyle, or premium consumer sectors.
Key Responsibilities
- Lead and deliver the company-wide marketing strategy
- Drive qualified lead generation across digital platforms
- Manage and optimise Google Ads and PPC campaigns
- Develop and implement SEO strategies to improve rankings and organic traffic
- Oversee website performance, user experience, and conversion optimisation
- Manage all social media platforms and content direction
- Create and execute high-performing digital marketing campaigns
- Analyse marketing performance data and ROI metrics
- Strengthen brand positioning across multiple channels
- Work closely with senior leadership on business growth strategy
- Identify new marketing opportunities and audience growth areas
- Deliver a modern, premium brand presence aligned to the company vision
What We're Looking For
- Proven experience in a senior marketing leadership role
- Strong hands-on knowledge of:
- SEO
- Google Ads / PPC
- Social Media Marketing
- Website optimisation
- Digital campaign management
- Lead generation
- Ability to operate independently without reliance on external marketing agencies
- Commercially focused with strong analytical ability
- Experience managing marketing budgets and campaign ROI
- Strong understanding of premium consumer brands
- Creative thinker with excellent communication skills
- Hospitality, leisure, property, or lifestyle sector experience highly advantageous
What's On Offer
- £65,000 basic salary
- Monday to Friday working pattern
- Accommodation available if required
- Opportunity to make a genuine impact within a growing business
- Autonomy and creative freedom
- Long-term career opportunity within a premium leisure brand
- Supportive, family-led culture with ambitious growth plans
Interested? For further information or to apply, please contact: (url removed)
Head of Marketing employer: Box Recruitment Group
Box Leisure Recruitment is an exceptional employer, offering a supportive, family-led culture that prioritises employee growth and autonomy. As the Head of Marketing, you will have the unique opportunity to make a significant impact within a growing business in the leisure sector, with a competitive salary and benefits, including accommodation if needed. Join a team that values creativity and innovation, while working towards ambitious long-term goals in a premium leisure brand.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the leisure and hospitality sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements, especially in digital performance and lead generation. This is your chance to demonstrate how you can drive brand growth and engage customers.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Think about how you can enhance their brand presence and drive qualified leads. Tailor your pitch to show them you’re the hands-on leader they need!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our family-led culture. Don’t miss out on this exciting opportunity!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your hands-on experience in digital marketing, SEO, and campaign management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in driving lead generation and brand growth. Let your personality shine through!
Showcase Your Analytical Skills:Since we’re looking for someone who can analyse marketing performance data, make sure to include any relevant metrics or results from your previous campaigns. Numbers speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Box Recruitment Group
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, SEO, and PPC. Be ready to discuss specific campaigns you've managed and the results they achieved. This role is all about being hands-on, so show them you know your way around the tools and strategies.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to demonstrate your ability to lead a team and drive strategy. Prepare examples of how you've successfully led marketing initiatives in the past, especially in the leisure or hospitality sectors. Highlight your experience in building in-house teams and managing budgets.
✨Be Ready to Discuss Data
This role requires a strong analytical mindset. Be prepared to talk about how you've used data to inform your marketing decisions. Bring examples of how you've measured campaign performance and optimised strategies based on ROI metrics. They want to see that you can back up your ideas with solid data.
✨Understand Their Brand
Research the company and its brand positioning before the interview. Understand their target audience and what makes them unique in the holiday park sector. This will help you tailor your responses and show that you're genuinely interested in contributing to their vision and growth.
