At a Glance
- Tasks: Lead and transform the marketing strategy for a premium leisure brand.
- Company: Join a family-owned leisure operator with a stellar reputation.
- Benefits: £65,000 salary, accommodation options, and a supportive work culture.
- Other info: Enjoy autonomy and long-term career growth in a dynamic environment.
- Why this job: Make a real impact in a growing business with creative freedom.
- Qualifications: Proven senior marketing experience and hands-on digital skills required.
The predicted salary is between 65000 - 65000 £ per year.
We are exclusively recruiting for a truly exciting opportunity within the UK holiday park and leisure sector. Our client is a well-established, family-owned leisure and holiday resort operator with an exceptional reputation for delivering high-quality owner experiences across a portfolio of premium parks. With continued growth plans and a strong long-term vision, they are now seeking a commercially driven and highly capable Head of Marketing to lead and transform their entire marketing function.
This is not a role for someone reliant on external agencies. We are looking for a modern, hands-on marketing leader who can personally deliver across digital performance, paid media, SEO, brand growth, lead generation, social media, website performance, and campaign strategy — while building a scalable in-house marketing operation. This is a rare opportunity to join a business with genuine autonomy, long-term vision, and the ability to make a measurable commercial impact.
The Role
As Head of Marketing, you will take ownership of the full marketing strategy across the business, driving lead generation, brand awareness, digital growth, and customer engagement. You will be expected to operate strategically whilst remaining hands-on operationally, with the ability to personally manage and optimise campaigns without relying heavily on external agencies or outsourced support. This role would suit a commercially astute marketing professional from hospitality, leisure, holiday parks, property, lifestyle, or premium consumer sectors.
Key Responsibilities
- Lead and deliver the company-wide marketing strategy
- Drive qualified lead generation across digital platforms
- Manage and optimise Google Ads and PPC campaigns
- Develop and implement SEO strategies to improve rankings and organic traffic
- Oversee website performance, user experience, and conversion optimisation
- Manage all social media platforms and content direction
- Create and execute high-performing digital marketing campaigns
- Analyse marketing performance data and ROI metrics
- Strengthen brand positioning across multiple channels
- Work closely with senior leadership on business growth strategy
- Identify new marketing opportunities and audience growth areas
- Deliver a modern, premium brand presence aligned to the company vision
What We're Looking For
- Proven experience in a senior marketing leadership role
- Strong hands-on knowledge of: SEO, Google Ads / PPC, Social Media Marketing, Website optimisation, Digital campaign management, Lead generation
- Ability to operate independently without reliance on external marketing agencies
- Commercially focused with strong analytical ability
- Experience managing marketing budgets and campaign ROI
- Strong understanding of premium consumer brands
- Creative thinker with excellent communication skills
- Hospitality, leisure, property, or lifestyle sector experience highly advantageous
What's On Offer
- £65,000 basic salary
- Monday to Friday working pattern
- Accommodation available if required
- Opportunity to make a genuine impact within a growing business
- Autonomy and creative freedom
- Long-term career opportunity within a premium leisure brand
- Supportive, family-led culture with ambitious growth plans
Interested? For further information or to apply, please contact:(url removed)
Head of Marketing in Burnley employer: Box Recruitment Group
Box Leisure Recruitment is an exceptional employer, offering a unique opportunity for the Head of Marketing to thrive in a supportive, family-led culture within the vibrant leisure and holiday park sector. With a competitive salary of £65,000, accommodation options, and the chance to make a significant impact on a growing business, employees enjoy autonomy, creative freedom, and long-term career development in a company renowned for its commitment to high-quality experiences and ambitious growth plans.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Burnley
✨Tip Number 1
Network like a pro! Reach out to your connections in the leisure and hospitality sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements, especially in digital performance and lead generation. This is your chance to demonstrate how you can drive brand growth and engage customers.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Think about how you can enhance their digital presence and lead generation efforts. Bring fresh ideas to the table that align with their vision!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in the role and the company. Let’s get you that Head of Marketing position!
We think you need these skills to ace Head of Marketing in Burnley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Head of Marketing role. Highlight your hands-on experience in digital marketing, SEO, and campaign management to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the leisure sector and how your previous roles have prepared you for this exciting opportunity. Be genuine and let your personality come through!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Include specific examples of successful campaigns or strategies you’ve implemented that led to measurable results. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Box Recruitment Group
✨Know Your Stuff
Make sure you’re well-versed in the latest marketing trends, especially in digital performance and SEO. Brush up on your knowledge of Google Ads and PPC campaigns, as these will likely come up during the interview.
✨Showcase Your Hands-On Experience
Since this role requires a hands-on approach, be ready to discuss specific campaigns you've managed personally. Highlight your successes in lead generation and brand growth, and be prepared to share metrics that demonstrate your impact.
✨Understand the Company’s Vision
Research the company’s portfolio and their approach to customer engagement. Be ready to discuss how your vision aligns with theirs and how you can contribute to their long-term goals in the leisure sector.
✨Prepare Questions
Think of insightful questions to ask about their current marketing strategies and future plans. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
