At a Glance
- Tasks: Lead digital marketing, CRM, and membership strategy with real ownership and impact.
- Company: Dynamic company focused on community growth and innovative marketing.
- Benefits: Competitive salary and a senior role with autonomy from day one.
- Other info: Fast-paced environment with opportunities to build in-house capabilities.
- Why this job: Shape marketing strategies and drive community engagement across the UK.
- Qualifications: 3-5 years in marketing management with CRM expertise and strong analytical skills.
The predicted salary is between 40500 - 49500 £ per year.
We're looking for a commercially minded, hands-on Marketing Manager to own our digital marketing, CRM, and membership strategy. This is a newly created position and a genuine opportunity to build something - you'll have real ownership and direct impact on revenue. You'll act as the internal conductor for all marketing activity: managing our Agency partner, briefing our content team, and driving the membership funnel from awareness through to retention. You won't be executing in a vacuum - you'll be setting the strategy and holding the wider team to account. You'll have the opportunity to pitch exciting partnership opportunities and develop new ways for us to grow our community, from London to the rest of the UK.
What you’ll do
- Manage the CRM alongside Agency partner: segmentation, automated flows, list hygiene, and performance reporting
- Lead all email marketing: campaign planning, copywriting briefs, A/B testing, and deliverability management
- Drive membership growth and retention - owning the acquisition funnel from first touch through to renewal
- Manage our Agency partner, briefing campaigns, reviewing performance, and optimising spend efficiency across a monthly budget
- Coordinate our content team with clear briefs, a shared calendar, and consistent brand output
- Build and maintain the digital marketing calendar across email, paid social, organic, and event-based activity
- Report weekly on core KPIs: member acquisition cost, LTV, email engagement, and paid ROAS
- Identify opportunities to bring more capability in-house and reduce external dependency over time
Requirements
- 3-5 years of marketing management experience, with demonstrable ownership of CRM and email programmes
- Hands-on experience with a major CRM/ESP platform (Klaviyo, HubSpot, Dotdigital or similar)
- Experience working closely with agencies and partnerships
- Strong analytical capability - comfortable with attribution modelling and building your own reports
- Excellent written communication skills - able to brief, edit, and where needed, write
- A track record of managing budgets and being accountable for commercial outcomes
- Highly organised, self-directed, and comfortable in a fast-moving SME environment
Desirable
- Background in retail, fashion, luxury, or events-led brands
- Experience working with loyalty, tiered membership, or subscription programmes (but not essential)
- Knowledge of SEO and organic content strategy
- Experience reducing external agency dependency by building in-house capability
What we offer
A senior, autonomous role with real ownership from day one. Competitive salary.
Marketing Manager - Digital, CRM & Membership in City of Westminster employer: Box Inc
Box Inc is an excellent employer that prioritises a supportive and community-centred work culture, making it an ideal place for those passionate about nurturing children's learning. Located in Corsham, the role of Term-Time Teaching Assistant offers meaningful opportunities for professional growth while working closely with dedicated educators to make a real difference in the lives of pupils with additional needs. Join us to be part of a team that values commitment and collaboration in enhancing educational experiences.
