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- Tasks: Create and execute a social media strategy to boost brand presence and engage trendy mums.
- Company: Bows Boutiques is a stylish fashion brand focused on comfort and elegance for women.
- Benefits: Enjoy flexible working options, creative freedom, and the chance to shape our digital presence.
- Why this job: Join a vibrant team, make an impact in fashion, and connect with a dynamic audience.
- Qualifications: Strong analytical skills, social media savvy, and a passion for storytelling are essential.
- Other info: Ideal for creative thinkers eager to grow their career in digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
This role is responsible for developing and executing a comprehensive social media strategy to elevate Bows Boutiques brand presence, engage our audience of predominantly trendy mums and women aged 25-65, and drive growth across key platforms. The position goes beyond daily content posting, focusing on audience insights, data-driven planning, and performance optimisation to support our mission of delivering stylish and comfortable fashion.
ROLES & RESPONSIBILITIES
- Social Media Strategy Development
- Design and implement a long-term social media strategy aligned with Bows Boutiques’ business goals.
- Identify and understand target audiences, tailoring content strategies to resonate with their needs and preferences.
- Stay updated on industry trends, competitor strategies, and emerging social media opportunities.
- Content Planning & Brand Messaging
- Develop content pillars that reflect Bows Boutiques brand identity, including themes like new arrivals, live shopping, and seasonal promotions.
- Collaborate with the creative team to plan regular content, campaigns, and brand storytelling.
- Ensure all content aligns with Bows Boutiques friendly, trustworthy tone and 'raw' aesthetic.
- Introduce and manage engaging brand social franchises (e.g., weekly live shopping series or style tips).
- Performance Analytics & Optimisation
- Use data and audience insights to evaluate content performance and refine strategies.
- Track and report on key performance indicators (KPIs) such as engagement, reach, and conversions.
- Continuously optimise content for better results and audience impact.
- Community & Audience Growth Strategy
- Develop and implement tactics to increase brand awareness and audience engagement on platforms like Instagram, Facebook, and TikTok.
- Foster organic growth and improve audience retention through interactive content and community management.
- Collaborate with the PR team to develop influencer strategies that align with Bows Boutiques brand values.
- Cross-Platform & Multi-Channel Strategy
- Tailor content strategies for each platform, ensuring consistency in messaging and brand identity.
- Explore and test new platforms and trends to stay ahead in the digital fashion landscape.
- Integrate social media efforts with other marketing channels, including email campaigns and paid ads.
Key Skills & Experience:
- Strong analytical skills with a data-driven approach to decision-making.
- Deep understanding of social media algorithms and platform-specific trends.
- Experience with paid advertising and campaign management is a plus.
- Excellent storytelling and brand messaging skills, with an eye for luxury and elegance.
- Adaptability to digital shifts and new industry developments.
This role is perfect for a creative and strategic thinker who thrives on engaging audiences and growing a brand’s digital presence. If you’re passionate about fashion and social media, and you’re ready to take Bows Boutiques to the next level, we’d love to hear from you!
Social Media & Digital Engagement Manager/Marketing Manager employer: Bows Boutiques
Contact Detail:
Bows Boutiques Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Digital Engagement Manager/Marketing Manager
✨Tip Number 1
Familiarise yourself with Bows Boutiques' brand identity and values. Understanding their tone and aesthetic will help you tailor your approach during interviews, showcasing how your vision aligns with theirs.
✨Tip Number 2
Stay updated on the latest trends in social media and digital marketing, especially those relevant to fashion. Being able to discuss current trends and how they can be leveraged for Bows Boutiques will demonstrate your expertise and enthusiasm.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Highlighting your analytical skills and how you've used data to optimise performance will show that you're results-driven and capable of enhancing their brand presence.
✨Tip Number 4
Engage with Bows Boutiques on their social media platforms before your interview. Commenting on posts or sharing relevant content can help you stand out and demonstrate your genuine interest in their brand and community.
We think you need these skills to ace Social Media & Digital Engagement Manager/Marketing Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Bows Boutiques' brand identity and values. Familiarise yourself with their social media presence and the type of content they share to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in social media strategy development, content planning, and performance analytics. Use specific examples that demonstrate your ability to engage audiences and drive growth.
Showcase Analytical Skills: Since the role requires a data-driven approach, include any relevant metrics or KPIs from previous roles that showcase your analytical skills. This could be engagement rates, audience growth, or successful campaign outcomes.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for fashion and social media. Make sure to express how you can contribute to Bows Boutiques' mission and growth.
How to prepare for a job interview at Bows Boutiques
✨Showcase Your Social Media Savvy
Be prepared to discuss your experience with various social media platforms, especially Instagram, Facebook, and TikTok. Highlight specific campaigns you've managed, focusing on how you tailored content to engage target audiences effectively.
✨Demonstrate Data-Driven Decision Making
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your strategies. Discuss key performance indicators (KPIs) you've tracked and how you've optimised content based on audience insights.
✨Emphasise Your Creative Collaboration Skills
This position involves working closely with creative teams. Share experiences where you've collaborated on content creation or campaigns, and how you ensured that the brand's messaging remained consistent and aligned with its identity.
✨Stay Ahead of Industry Trends
Research current trends in social media and digital marketing, particularly in the fashion industry. Be ready to discuss how you would implement new strategies or platforms to keep Bows Boutiques at the forefront of digital engagement.
