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- Tasks: Lead and optimise paid ad campaigns across platforms like Meta, Google Ads, LinkedIn, and TikTok.
- Company: Join Bowerford Associates, a dynamic agency focused on innovative advertising solutions.
- Benefits: Enjoy hybrid working with 3 days in the office and 2 days remote, plus competitive pay.
- Why this job: Be at the forefront of digital marketing, driving innovation and growth while working closely with the CEO.
- Qualifications: Experience in managing paid ads, strong analytical skills, and a degree in Marketing or related field preferred.
- Other info: Must live near Exeter and have the Right to Work in the UK without sponsorship.
The predicted salary is between 36000 - 60000 £ per year.
We are searching for an experienced Paid Ads Manager to lead our clients paid advertising department. You will manage and optimise advertising campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn and TikTok. Additionally, you will utilise sales attribution software to effectively track and analyse ad performance. This pivotal role involves handling multiple client accounts, managing monthly ad budgets ranging from five to seven figures, and consistently delivering profitable Return on Ad Spend (ROAS). You will report directly to the CEO and you will play a key role in driving departmental innovation and growth. The role is offered on a hybrid working basis, 3 days in the office (located in Exeter, Devon) and 2 days working from home. To be considered for the role you MUST live within a commutable distance of Exeter and you MUST have the Right to Work in the UK without Company Sponsorship. Responsibilities Campaign Management: Plan, execute, and optimise advertising campaigns across major platforms (Meta, Google Ads, LinkedIn, TikTok). Budget Oversight: Manage substantial advertising budgets for multiple clients, ensuring optimal allocation and maximised returns. Performance Optimisation: Conduct continuous analysis and A/B testing to improve campaign performance metrics including ROAS, CPA, and CTR. Creative Development: Collaborate with creative teams to develop compelling ad concepts, write detailed creative briefs, and oversee creative production. Team Leadership: Lead, mentor, and develop a small team, driving departmental innovation and maintaining industry-leading practices. Reporting: Regularly report campaign results and strategic insights directly to the CEO and clients, clearly communicating successes and identifying opportunities for improvement. Key Requirements Proven experience managing and optimising paid ad campaigns on Meta, Google Ads, and LinkedIn (TikTok experience advantageous). Demonstrable experience handling client budgets in excess of five figures monthly, ideally within an agency setting. Expertise in campaign performance analysis, including familiarity with analytics tools and attribution platforms (Google Analytics, Hyros). Strong track record in delivering profitable ROAS through strategic optimisation. Excellent communication, reporting, and leadership skills. Creative mindset, capable of producing and guiding innovative advertising strategies and content. Degree in Marketing, Business, Advertising or another related field preferred. Keywords Paid Ads Manager, Meta, Facebook, Instagram, Google Ads, Google Analytics, LinkedIn, TikTok, Hyros, Return on Ad Spend, ROAS, Campaign Management, Budgets, Performance Optimisation, Leadership, Reporting, CPA, CTR Please note that due to a high level of applications, we can only respond to applicants whose skills and qualifications are suitable for this position. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. Bowerford Associates Ltd is acting as an Employment Agency in relation to this vacancy
Paid Ads Manager employer: Bowerford Associates
Contact Detail:
Bowerford Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Ads Manager
✨Tip Number 1
Familiarise yourself with the latest trends and updates in paid advertising across platforms like Meta, Google Ads, and LinkedIn. This knowledge will not only help you stand out during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in managing large ad budgets. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns to achieve high ROAS. Being able to articulate your past successes will showcase your expertise and make a strong impression on the hiring team.
✨Tip Number 4
Since this role involves reporting directly to the CEO, practice your communication skills. Be ready to explain complex data in a clear and concise manner, as this will be crucial in demonstrating your ability to convey strategic insights effectively.
We think you need these skills to ace Paid Ads Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid ad campaigns, especially on platforms like Meta, Google Ads, and LinkedIn. Use specific metrics to demonstrate your success in managing budgets and achieving profitable ROAS.
Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership skills and experience in managing multiple client accounts. Mention your familiarity with sales attribution software and how you have used it to optimise campaign performance.
Showcase Relevant Experience: When detailing your work history, focus on roles where you managed substantial advertising budgets and led teams. Include examples of successful campaigns and the strategies you implemented to achieve high performance metrics.
Highlight Communication Skills: Since this role involves reporting directly to the CEO and clients, make sure to highlight your communication skills. Provide examples of how you've effectively communicated campaign results and strategic insights in previous positions.
How to prepare for a job interview at Bowerford Associates
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, highlighting the strategies you used and the results achieved. Use metrics like ROAS, CPA, and CTR to demonstrate your impact.
✨Familiarise Yourself with Tools
Make sure you know your way around analytics tools and attribution platforms such as Google Analytics and Hyros. Being able to discuss how you've used these tools in past roles will show your technical expertise.
✨Demonstrate Leadership Skills
Since this role involves leading a team, be ready to share examples of how you've mentored or developed others in your previous positions. Highlight your approach to fostering innovation and maintaining high standards.
✨Prepare for Creative Discussions
Expect to talk about your creative process and how you collaborate with teams to develop compelling ad concepts. Bring examples of successful ads you've worked on to illustrate your creative mindset.
