At a Glance
- Tasks: Lead our digital marketing efforts across social media, content strategy, and email marketing.
- Company: Join Bower Collective, a B Corp on a mission to eliminate plastic waste with sustainable products.
- Benefits: Enjoy flexible working hours, remote work, 33 days holiday, and a 35% team discount.
- Other info: This is a 9-month FTC for maternity cover, with office meetings once or twice a week.
- Why this job: Be part of a passionate team driving social impact and community engagement in sustainability.
- Qualifications: Experience in social media management and email marketing is essential; a consumer-focused background is preferred.
The predicted salary is between 28800 - 48000 € per year.
Bower Collective is on a mission to eliminate plastic waste and in so doing create a more sustainable world. We are a multi-award winning B Corp building Europe’s leading digital first sustainable consumer goods brand, through our highly effective natural home and personal care products in reusable packaging.
We are looking for an outstanding Digital Marketing Associate to come in and take forward our work across organic social media, content strategy and email marketing. This is a 9 month FTC contract for maternity cover.
We are based in Bath and meet once or twice a week in the office, working remotely otherwise. We are looking for a passionate and ambitious person who is a true T-shaped marketer, as comfortable running our organic social channels as devising email flow strategies and commissioning visual content. You will lead on our tone of voice, engagement and community building with our rapidly growing cohort of over 210,000 customers.
This role is built around developing clear and compelling content and communications across our core social and email channels. Our vision is to build Europe’s leading sustainable consumer goods business, backed by a highly engaged community of passionate consumers who fully buy into our mission to eliminate plastic waste from their homes and the planet.
- Deliver all our content and written communications across
- Deliver our organic social strategy across Facebook, Instagram and TikTok, planning and creating content, working with our visual content and agency partners to deliver community growth and high levels of engagement
- Supporting the Brand Marketing Lead with content consistency and on-pack copy
- Work with our SEO agency partner to ensure that our onsite content is fully optimised for conversion
- Lead on our email marketing strategy, working with our wider marketing team and external partners to define email flows, campaigns and content calendars throughout the year
- Support with other marketing activations and campaigns, i.e. Direct Mail and performance marketing campaigns
- Support with video content briefs, shooting and Instagram editing as required
We are looking for someone who ideally comes from a consumer-focused digital marketing background. You know how to deliver world class content and drive community engagement across multiple channels. You will have a broad base of marketing skills, be organised, fully customer-focused and passionate about our mission to eliminate plastic waste!
Proven experience across social media content management and email marketing is essential (ideally within the Klaviyo platform). Direct experience of digital marketing for a high growth D2C business is highly desirable, not essential. Demonstrates a social-first mindset and strong copywriting skills, crafting compelling content across a range of channels - from engaging social media posts to impactful long-form copy. Familiarity with online editorial management of eCommerce platforms is desirable, not essential.
Remote Digital Marketing Specialist - Online in Bath employer: Bower Collective
Bower Collective is an exceptional employer, dedicated to creating a sustainable future while fostering a vibrant and inclusive work culture. With flexible working arrangements, generous holiday allowances, and a commitment to employee development, we empower our team members to thrive both personally and professionally. Located in the beautiful city of Bath, we offer unique opportunities for collaboration and community engagement, making it an ideal place for passionate individuals to contribute to our mission of eliminating plastic waste.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Digital Marketing Specialist - Online in Bath
✨Tip Number 1
Familiarise yourself with Bower Collective's mission and values. Understanding their commitment to sustainability and eliminating plastic waste will help you align your passion and experiences with their goals during any discussions or interviews.
✨Tip Number 2
Showcase your experience in managing organic social media channels. Prepare examples of successful campaigns you've run, particularly those that drove community engagement, as this is a key focus for the role.
✨Tip Number 3
Brush up on your email marketing skills, especially if you have experience with Klaviyo. Be ready to discuss how you've developed email flows and content calendars in previous roles, as this will be crucial for the position.
✨Tip Number 4
Prepare to demonstrate your copywriting abilities. Have a few examples of your work ready, showcasing your ability to craft engaging content across different platforms, as strong writing skills are essential for this role.
We think you need these skills to ace Remote Digital Marketing Specialist - Online in Bath
Some tips for your application 🫡
Understand the Company Mission:Before applying, take some time to understand Bower Collective's mission to eliminate plastic waste. This will help you tailor your application to reflect your passion for sustainability and how your skills align with their goals.
Highlight Relevant Experience:Make sure to emphasise any experience you have in digital marketing, particularly in social media management and email marketing. If you've worked with platforms like Klaviyo, mention it specifically as it’s a key requirement for the role.
Showcase Your Copywriting Skills:Since strong copywriting skills are essential for this position, include examples of your previous work that demonstrate your ability to craft engaging content across various channels. Tailor your writing style to reflect the tone of voice that Bower Collective uses.
Prepare a Compelling Cover Letter:Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role and the company’s mission. Use this opportunity to connect your personal values with Bower Collective’s vision for a sustainable future.
How to prepare for a job interview at Bower Collective
✨Show Your Passion for Sustainability
Bower Collective is all about eliminating plastic waste, so make sure to express your passion for sustainability during the interview. Share any personal experiences or projects that align with their mission, as this will demonstrate your commitment to their values.
✨Highlight Your Digital Marketing Skills
Since the role requires a strong background in digital marketing, be prepared to discuss your experience with social media management and email marketing. Bring examples of successful campaigns you've run, especially if you have experience with platforms like Klaviyo.
✨Demonstrate Your Content Creation Abilities
As the position involves creating compelling content, be ready to showcase your writing skills. Prepare samples of your work that highlight your ability to craft engaging social media posts and long-form copy that resonates with consumers.
✨Prepare Questions About Community Engagement
Community building is a key aspect of this role. Think of insightful questions about how Bower Collective engages with its customers and fosters a community. This shows your interest in not just the job, but also in contributing to their growth and customer relationships.
