Location: Hybrid, with regular travel to Bath Head Office (weekly)
Contract Type: Full-time, Permanent
Reports To: Growth Director
Salary: £40–45k (plus share options)
About Bower
Bower Collective is a natural household products business on a mission to eliminate plastic waste. We are a fast growing D2C subscription brand and a multi-award-winning B Corp. Learn more at www.bowercollective.com
Why this role?
Bower Collective launched in 2020 with a vision to eliminate plastic waste and help people enjoy a more sustainable home - through our range of outstanding natural cleaning products delivered in reusable packaging.
This role sits at the heart of our growth function. You’ll run our day-to-day performance marketing across Meta, Google, Amazon and affiliate networks – building, launching and optimising campaigns, managing budgets, and putting our ‘test and learn’ roadmap into action across both acquisition and retention.
We’re looking for a hands‑on performance marketer with at least three years’ experience at a D2C brand, who loves being in the platforms. You’ll deliver against a growth plan set with our Growth Director and founders, with a clear brief: grow customers month on month while keeping CAC stable and payback within our targets. There’s real room to grow here – as the business scales, so can your scope.
What you’ll do
- Run and optimise paid campaigns day to day across Meta, Google (Search and Performance Max) and other channels as required
- Manage budgets and pacing against weekly and monthly targets for CAC, ROAS and payback
- Deliver our test and learn roadmap: set up, run and report on tests across audiences, creative, landing pages and offers
- Support retention, which makes up roughly 30% of the role – running tests to reduce churn, grow LTV and win back lapsed subscribers
- Produce clear weekly performance reporting, and turn results into recommendations on what to test, scale or stop next
- Brief and feed back on paid creative with our brand team, in-house creative resource and external partners, using performance data to shape what gets made next
- Keep tracking, attribution and platform set-up in good shape, working with our product and engineering team where needed
What we’re looking for
- At least 3 years’ hands‑on experience running paid social and paid search, ideally in‑house at a high‑growth D2C subscription consumer brand
- Confident day to day in Meta Ads Manager and Google Ads; experience with Amazon Ads or affiliate networks is a bonus
- Comfortable with numbers: you understand CAC, ROAS, LTV and payback, and can pull and interpret data in GA4, Sheets/Excel or similar
- A structured approach to testing – you can design a clean test, run it, and explain what it told you
- A genuine interest in subscription economics – churn, cohorts and lifecycle. Prior retention experience is a bonus, not a requirement
- Social‑first, with a good eye for what makes paid creative perform and a habit of keeping up with platform changes
- An AI native, using the best available tools to work faster and smarter
- Familiarity with Shopify and Recharge (or similar subscription platforms) is a plus
- Organised, proactive and hungry to learn, with the ambition to take on more and develop as the business grows
Why Join Us?
- Be part of a fast-growing, purpose‑driven B Corp having a real positive impact.
- Get hands‑on ownership of our paid channels and see the direct impact of your work on the business.
- Be part of an ambitious start up that puts people first.
- Work closely with founders and senior leadership, and learn fast in a lean, ambitious team.
- Take pride in helping us scale to becoming a household name in the UK
- Salary £40–45k
- Share options
- Flexible hybrid working
- 33 days holiday per year (inclusive of bank holidays).
- Cycle to Work scheme.
- 55% employee discount on all products.
Our Values
- Generous: We are generous of spirit and contribute to meaningful causes.
- People First: We prioritise our people: employees, customers, and partners.
- Purposeful: We stay true to our mission to create real change.
- Brave: We innovate boldly and embrace entrepreneurial thinking.
- Transparent: We build trust through honesty and openness.
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Growth Associate in Bath employer: Bower Collective
Bower Collective is an exceptional employer for those passionate about sustainability and making a positive impact. With a hybrid work model and regular travel to our Bath Head Office, we offer a dynamic work culture that encourages innovation and personal growth. Employees enjoy competitive salaries, share options, generous holiday allowances, and the chance to work closely with founders in a fast-paced, purpose-driven environment.
