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- Tasks: Manage brand websites, conduct market research, and optimise campaigns.
- Company: Join a rapidly growing business services company in Cardiff.
- Benefits: Enjoy 25 days annual leave, a discretionary bonus, and a pension scheme.
- Why this job: Perfect for creative minds wanting to make an impact in marketing.
- Qualifications: Experience with Google Ads, Analytics, and Adobe Creative Cloud is essential.
- Other info: Frequent travel opportunities across Europe, plus a £500 referral bonus.
The predicted salary is between 28800 - 43200 £ per year.
Due to impressive growth, an expanding business services company in Cardiff are recruiting for a Marketing Manager. This is a varied and challenging position which requires a confident candidate with effective communication skills.
Responsible for two different brands and business units, this role is suited to someone with demonstrable marketing experience in a B2B environment, or an ambitious candidate with a specialised marketing background, ready to step up into a broader role.
Marketing Managerduties
- Managing and maintaining brand websites, including content uploads and updates, and discussing data, analysis, trial and error, and best practice with agencies.
- Assisting with campaign reporting and refinement (web stats, email marketing data, ad data, SEO reviews and more) as well as insight generation, with a focus on audience behaviour, ROI and continuous improvement
- Conducting research to identify target audiences, understand customer preferences, and analyse market trend
- Designing and refining marketing collateral, including brochures, flyers, case studies, presentations and digital assets (using Creative Cloud)
- Visiting client sites (approximately 12 times per year) to support case study development and on-site content (photography skills are advantageous but not essential)
- Collaborating with the marketing manager on campaign planning and delivery, including content conception, creation (copy and visuals), with particular emphasis on reviewing and optimising Google Ads and Analytics.
Marketing Manager person specification
- Proven experience with Google Ads, Google Analytics, and Adobe Creative Cloud.
- Experience working with social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC) platforms
- Proven experience with Google Ads, Google Analytics, and Adobe Creative Cloud
- A self-starting approach, with strong initiative and the ability to work independently, and manage your own time effectively
- Good organisational skills, including the ability to manage multiple projects and respond quickly and positively when priorities change.
Working closely with the Group Marketing Manager across digital and offline activities to shape the marketing function and contribute to the adoption of new tools, systems and ways of working.
Candidacy will be considered for individuals with well-tuned design skills, experience using Adobe Creative Cloud is essential coupled with Photoshop, Illustrator and Indesign.
There is frequent travel involved with this opportunity, approximately 12 European trips per year.
As well as the salary there are 25 days annual leave, discretionary bonus, pension scheme and other benefits.
If this role is not quite right for you but you know someone suitable, be sure to use our £500Candidate Referral Scheme.
Marketing Manager in Cardiff employer: Bowen Eldridge Recruitment
Contact Detail:
Bowen Eldridge Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Cardiff
✨Tip Number 1
Familiarise yourself with the specific brands and business units you'll be managing. Understanding their unique selling points and target audiences will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Brush up on your Google Ads and Analytics skills. Being able to discuss recent trends or changes in these platforms can set you apart as a knowledgeable candidate who is ready to hit the ground running.
✨Tip Number 3
Showcase your design skills by preparing a portfolio of marketing collateral you've created. Highlighting your experience with Adobe Creative Cloud will demonstrate your capability to produce high-quality materials.
✨Tip Number 4
Network with professionals in the B2B marketing space, especially those familiar with the Cardiff area. Engaging with local industry events or online forums can provide valuable insights and connections that may benefit your application.
We think you need these skills to ace Marketing Manager in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B environments. Emphasise your skills with Google Ads, Google Analytics, and Adobe Creative Cloud, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs. Mention specific examples of past marketing campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Skills: Include a portfolio or examples of your work, particularly any marketing collateral you've designed using Adobe Creative Cloud. This will demonstrate your design skills and creativity, which are essential for this position.
Highlight Your Initiative: In your application, mention instances where you've taken the initiative in previous roles. This could include managing projects independently or implementing new marketing strategies that improved ROI.
How to prepare for a job interview at Bowen Eldridge Recruitment
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially in a B2B environment. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to handle the responsibilities of the Marketing Manager position.
✨Familiarise Yourself with Tools
Since the role requires experience with Google Ads, Google Analytics, and Adobe Creative Cloud, make sure you can speak confidently about your proficiency with these tools. Consider bringing examples of how you've used them effectively in past projects.
✨Prepare for Creative Discussions
As the role involves designing marketing collateral, be ready to discuss your design skills and any relevant projects. If possible, bring a portfolio showcasing your work with Adobe Creative Cloud to illustrate your capabilities.
✨Understand the Company and Its Brands
Research the company and its two brands thoroughly. Understanding their target audiences, market trends, and current marketing strategies will allow you to ask insightful questions and show your genuine interest in the role during the interview.
