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For Companies At a Glance
- Tasks: Lead marketing strategies, manage campaigns, and enhance customer relationships in a dynamic construction firm.
- Company: Join a top construction business that values innovation and teamwork.
- Benefits: Enjoy part-time flexibility with a competitive salary and opportunities for creative growth.
- Why this job: Be part of a collaborative culture that drives impactful marketing initiatives and supports your professional development.
- Qualifications: 5+ years in B2B marketing; experience in construction is a plus.
- Other info: Work with a supportive team and contribute to exciting projects in the construction industry.
The predicted salary is between 19800 - 33000 £ per year.
Location: Warrington
Salary: £33,000 (Part-time)
The Client
Our client works within the construction industry and is a leading construction business. They are looking to add a part-time Marketing Manager to their team. This is a fantastic opportunity to join a successful company that encourages innovative thinking and works as a team in line with its vision and values.
The Role of Marketing Manager
Our client is seeking an experienced marketing manager for a part-time role to create, develop and execute the marketing plan for the company effectively and in line with budget. Responsibilities include:
- Refining positioning, identifying target customers/partners/authorities, and developing individual marketing plans with specific objectives across different channels and segments.
- Leading the execution of marketing programmes and events from start to finish, leveraging internal support and driving collaboration.
- Maintaining digital channels and developing a targeted communications programme to help build customer relationships and support the sales process.
- Working closely with the sales team to improve the efficiency of the sales funnel.
- Defining and managing the marketing budget.
- Managing the creation and execution of day-to-day email and social media campaigns.
- Creating, maintaining, and conducting analytics reporting across multiple platforms to identify effectiveness and impact of current marketing initiatives and extract key insights for future campaign development and go-to-market strategies.
- Directing and developing engaging thought leadership content as part of the marketing and sales cycle.
- Identifying and capitalising on appropriate PR opportunities.
- Managing attendance at exhibitions and trade shows including stand design and build.
- Creating promotional material, company literature, datasheets, case studies, and all digital assets.
- Updating and developing the company website, including managing and optimising SEO.
- Working with the pre-construction and estimating team to create templates to support the tender process.
- Managing and developing relationships with suppliers, freelancers, and external agencies where necessary.
- Contributing to the continuous improvement of processes and practices operated by the Company.
- Ensuring information is communicated effectively to your Manager.
Desired Skills & Qualifications
- 5 years + B2B marketing experience.
- Construction marketing experience would be a bonus.
- Proven strategic and hands-on experience of brand and ABM marketing, with a track record of achieving revenue and brand growth.
- A bachelor's degree in marketing or equivalent (desirable).
- Wordpress CMS (experienced).
- Mailchimp (or similar email platform) (experienced).
- Microsoft Office (experienced).
- Google Analytics (familiar).
- Creative marketing tools - InDesign, Canva (familiar).
- Trade show and event experience.
Bowdon Associates is a member of the Guild of Quality Employment Agencies and has agreed to adopt the compliance and recruitment standards that form the basis of their code of conduct. A quality, transparent and responsible recruitment agency committed to raising the industry standards.
Contact Detail:
Bowdon Associates Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the construction industry and its marketing trends. Understanding the specific challenges and opportunities in this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the construction and marketing fields. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights and possibly refer you to the position.
✨Tip Number 3
Showcase your experience with digital marketing tools relevant to the role, such as WordPress and Mailchimp. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will highlight your hands-on experience.
✨Tip Number 4
Prepare to discuss your strategic thinking and how you've successfully executed marketing plans in the past. Highlight any experience with budget management and analytics reporting, as these are key components of the Marketing Manager role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in the construction industry if possible. Emphasise your strategic and hands-on experience with brand and account-based marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific achievements from your past roles that align with the responsibilities of the Marketing Manager position.
Showcase Relevant Skills: In your application, clearly outline your proficiency with tools like WordPress, Mailchimp, and Google Analytics. Highlight any creative marketing tools you are familiar with, such as InDesign or Canva.
Demonstrate Results: Include quantifiable results from previous marketing campaigns you've managed. This could be in terms of revenue growth, increased brand awareness, or successful event management to show your impact in previous roles.
How to prepare for a job interview at Bowdon Associates Limited
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially any B2B experience. Highlight specific campaigns you've managed and the results achieved, particularly in the construction industry if applicable.
✨Demonstrate Strategic Thinking
Discuss how you approach creating and executing a marketing plan. Be ready to explain your process for identifying target customers and developing tailored marketing strategies that align with business objectives.
✨Familiarise Yourself with Digital Tools
Since the role involves managing digital channels and analytics, ensure you can talk confidently about your experience with tools like WordPress, Mailchimp, and Google Analytics. Mention any creative tools you’ve used, such as InDesign or Canva.
✨Prepare Questions About Collaboration
The role requires working closely with sales teams and external agencies. Prepare thoughtful questions about how collaboration is fostered within the company and how you can contribute to improving processes and practices.
