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For Companies At a Glance
- Tasks: Lead marketing strategies, manage campaigns, and enhance customer relationships in a dynamic construction firm.
- Company: Join a top construction business that values innovation and teamwork in Warrington.
- Benefits: Enjoy part-time flexibility with a competitive salary and opportunities for creative growth.
- Why this job: Be part of a collaborative culture that encourages fresh ideas and impactful marketing initiatives.
- Qualifications: 5+ years in B2B marketing; construction experience is a plus. Degree in marketing preferred.
- Other info: Work with a supportive team and contribute to exciting projects in the construction industry.
The predicted salary is between 19800 - 33000 £ per year.
Location: Warrington
Salary: £33,000 (Part-time)
The Client
Our client works within the construction industry and is a leading construction business. They are looking to add a part-time Marketing Manager to their team. This is a fantastic opportunity to join a successful company that encourages innovative thinking and works as a team in line with its vision and values.
The Role of Marketing Manager
Our client is seeking an experienced marketing manager for a part-time role to create, develop and execute the marketing plan for the company effectively and in line with budget. Responsibilities include:
- Refining positioning, identifying target customers/partners/authorities, and developing individual marketing plans with specific objectives across different channels and segments.
- Leading the execution of marketing programmes and events from start to finish, leveraging internal support and driving collaboration.
- Maintaining digital channels and developing a targeted communications programme to help build customer relationships and support the sales process.
- Working closely with the sales team to improve the efficiency of the sales funnel.
- Defining and managing the marketing budget.
- Managing the creation and execution of day-to-day email and social media campaigns.
- Creating, maintaining, and conducting analytics reporting across multiple platforms to identify effectiveness and impact of current marketing initiatives and extract key insights for future campaign development and go-to-market strategies.
- Directing and developing engaging thought leadership content as part of the marketing and sales cycle.
- Identifying and capitalising on appropriate PR opportunities.
- Managing attendance at exhibitions and trade shows including stand design and build.
- Creating promotional material, company literature, datasheets, case studies, and all digital assets.
- Updating and developing the company website, including managing and optimising SEO.
- Working with the pre-construction and estimating team to create templates to support the tender process.
- Managing and developing relationships with suppliers, freelancers, and external agencies where necessary.
- Contributing to the continuous improvement of processes and practices operated by the Company.
- Ensuring information is communicated effectively to your Manager.
Desired Skills & Qualifications
- 5 years + B2B marketing experience.
- Construction marketing experience would be a bonus.
- Proven strategic and hands-on experience of brand and ABM marketing, with a track record of achieving revenue and brand growth.
- A bachelor's degree in marketing or equivalent (desirable).
- Wordpress CMS (experienced).
- Mailchimp (or similar email platform) (experienced).
- Microsoft Office (experienced).
- Google Analytics (familiar).
- Creative marketing tools - InDesign, Canva (familiar).
- Trade show and event experience.
Marketing Manager employer: Bowdon Associates Limited
Contact Detail:
Bowdon Associates Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the construction industry. Understanding the specific challenges and trends in this sector will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the construction and marketing fields. Attend industry events or join relevant online groups to connect with potential colleagues and learn about unadvertised opportunities.
✨Tip Number 3
Showcase your experience with digital marketing tools, especially those mentioned in the job description like WordPress and Mailchimp. Be prepared to discuss specific campaigns you've managed using these platforms.
✨Tip Number 4
Prepare examples of successful marketing strategies you've implemented in the past, particularly in B2B contexts. Highlight how these strategies led to measurable results, as this will resonate well with the hiring team.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially in the construction industry if you have it. Use keywords from the job description to demonstrate that you meet the desired skills and qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic and hands-on marketing experience. Mention specific achievements in brand and ABM marketing that align with the company's goals and values.
Showcase Relevant Skills: In your application, emphasise your proficiency with tools like WordPress, Mailchimp, and Google Analytics. Provide examples of how you've used these tools effectively in past roles.
Highlight Collaborative Experience: Since the role involves working closely with sales teams and managing external relationships, include examples of successful collaborations in your application. This will show your ability to drive teamwork and achieve common goals.
How to prepare for a job interview at Bowdon Associates Limited
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and analytics, especially those relevant to the construction industry. Be prepared to discuss how you've used data to drive marketing decisions and improve campaign effectiveness in your previous roles.
✨Showcase Your Creativity
As a Marketing Manager, creativity is crucial. Bring examples of past campaigns or projects that demonstrate your innovative thinking. Discuss how you can apply similar strategies to enhance the client's brand presence in the construction sector.
✨Understand the Industry
Research the construction industry and the specific challenges it faces. Be ready to talk about how your experience aligns with these challenges and how you can contribute to the company's growth through targeted marketing strategies.
✨Prepare for Collaboration Questions
Since the role involves working closely with sales teams and external partners, prepare to discuss your experience in collaboration. Share examples of how you've successfully worked with different teams to achieve common goals and improve processes.
