At a Glance
- Tasks: Manage digital marketing channels to boost e-commerce traffic and brand awareness.
- Company: Boux Avenue, a trendy London-based lingerie and swimwear brand.
- Benefits: Competitive salary, 25 days holiday, and a vibrant work culture.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Join a dynamic team and shape the future of online fashion retail.
- Qualifications: Experience in digital marketing and a passion for online growth.
The predicted salary is between 40000 - 50000 £ per year.
Boux Avenue is the cool, young, London-based lingerie, nightwear and swimwear brand, with 27 stores across the UK and a thriving ecommerce business. Founded in April 2011, the brand describes its core aesthetic as a blend of the sweet and the sexy, with its bi-annual collections designed by its in-house team. Pitched at what the brand calls an 'accessible luxury' price tag, Boux Avenue's reputation is founded not only on the femininity of its products, but also on their quality, comfort and fit, backed up with the offer of a free and expert bra fit service in all of its stores. No matter what your age, size or style, Boux Avenue is an inclusive brand for everybody.
The role involves working alongside the Head of Performance Marketing, managing digital performance marketing channels to grow e-commerce traffic, maximise online acquisition, and increase brand awareness. You will work closely with our Brand Marketing and eCommerce trading teams to deliver end-to-end campaigns, being the heartbeat of our online data, execution, and channel experimentation.
Main duties & Responsibilities:
- Responsible for performance of all marketing channels - Paid Social, Paid Search, Display and Affiliates to deliver traffic and sales to planned ROI targets.
- Day-to-day budget management of large digital marketing spend, owning pacing and monitoring efficiencies.
- Work closely with our performance marketing agency and build strong partner relationships with Google, Meta and TikTok to ensure clear communication and flawless execution against our online commercial goals.
- Collaborate with creative and brand marketing to build compelling campaigns that align with our brand values and drive increased website traffic, customer acquisition and retention.
- Partner with eCommerce trading teams to align marketing spend with weekly online trading plans.
- Take direct accountability for forecasting accuracy across traffic, spend, and conversion expectations.
- Own the reporting function, translating complex KPIs into clear commercial stories for stakeholders.
- Stay up to date with latest trends in digital marketing and proactively recommend and launch new digital tests, platforms and online strategies.
What are we looking for from you?
- Solid track record managing paid digital channels and growing e-commerce traffic and sales.
- Hands-on approach, happy getting stuck into data loops and ad accounts to drive online growth.
- Financially savvy with numbers, spreadsheets, reports, and great attention to detail.
- Demonstrated ability to execute structured testing roadmaps across multiple external digital vendors simultaneously.
- Highly commercial mindset with a strong focus on driving online sales, profit and channel efficiency.
- Amazing communication and relationship-building abilities to influence our online strategic direction.
- Highly motivated, proactive and positive attitude to drive testing ideas forward.
- Super-resilient worker who can keep calm and thrive in a fast-paced online retail environment.
- Collaborative team player not afraid to help out to deliver digital results.
- Experience in online fashion retail or a keen interest in the digital retail landscape.
Are there any benefits?
- Competitive salary.
- 25 days holiday.
