At a Glance
- Tasks: Manage digital marketing channels to boost e-commerce traffic and brand awareness.
- Company: Boux Avenue, a trendy London-based lingerie and swimwear brand.
- Benefits: Competitive salary, 25 days holiday, staff discounts, and a fun work environment.
- Other info: Collaborative culture with opportunities for growth and regular social events.
- Why this job: Join a dynamic team and make a real impact in the online retail space.
- Qualifications: Experience in digital marketing and a passion for online fashion retail.
The predicted salary is between 40000 - 50000 £ per year.
Boux Avenue is the cool, young, London-based lingerie, nightwear and swimwear brand, with 27 stores across the UK and a thriving ecommerce. Founded in April 2011, the brand describes its core aesthetic as a blend of the sweet and the sexy, with its bi-annual collections designed by their in-house team. Pitched at what the brand calls an 'accessible luxury' price tag, Boux Avenue's reputation is founded not only on the femininity of its products, but also on their quality, comfort and fit, backed up with the offer of a free and expert bra fit service in all of its stores. No matter what your age, size or style, Boux Avenue is an inclusive brand for everybody.
The role involves working alongside the Head of Performance Marketing, managing digital performance marketing channels to grow e-commerce traffic, maximise online acquisition, and increase brand awareness. You will work closely with our Brand Marketing and eCommerce trading teams to deliver end-to-end campaigns, being the absolute heartbeat of our online data, execution, and channel experimentation.
Main duties & Responsibilities:
- Responsible for performance of all marketing channels - Paid Social, Paid Search, Display and Affiliates to deliver traffic and sales to planned ROI targets.
- Day-to-day budget management of large digital marketing spend, owning pacing and monitoring efficiencies.
- Work closely with our performance marketing agency and build strong partner relationships with Google, Meta and TikTok to ensure clear communication and flawless execution against our online commercial goals.
- Collaborate with creative and brand marketing to build compelling campaigns that align with our brand values and drive increased website traffic, customer acquisition and retention.
- Partner with eCommerce trading teams to align marketing spend with weekly online trading plans.
- Take direct accountability for forecasting accuracy across traffic, spend, and conversion expectations.
- Own the reporting function, translating complex KPIs into clear commercial stories for stakeholders.
- Stay up to date with latest trends in digital marketing and proactively recommend and launch new digital tests, platforms, and online strategies.
What are we looking for from you?
- Solid track record managing paid digital channels and growing e-commerce traffic and sales.
- Hands-on approach, happy getting stuck into data loops and ad accounts to drive online growth.
- Financially savvy whizz with numbers, spreadsheets, reports, and great attention to detail.
- Demonstrated ability to execute structured testing roadmaps across multiple external digital vendors simultaneously.
- Highly commercial mindset with a strong focus on driving online sales, profit, and channel efficiency.
- Amazing communication and relationship-building abilities to influence our online strategic direction.
- Highly motivated, proactive, and positive attitude to drive testing ideas forward.
- Super-resilient worker who can keep calm and thrive in a fast-paced online retail environment.
- Collaborative team player not afraid to help out to deliver digital results.
- Experience in online fashion retail or a keen interest in the digital retail landscape.
Are there any benefits?
- Competitive salary.
- 25 days holiday and bank holidays.
- Fun working environment with regular social events.
- Eligible to join the enhanced pension scheme after 12 months service.
- Staff discounts across the brands within Theo Paphitis Retail Group (Ryman, Robert Dyas and London Graphic Centre).
Performance Marketing Manager in London employer: Boux Avenue
Boux Avenue is an exceptional employer, offering a vibrant and inclusive work culture that celebrates creativity and collaboration. As a Performance Marketing Manager, you'll thrive in a dynamic environment where your analytical skills will directly impact the growth of our e-commerce channels, supported by competitive benefits such as 25 days holiday, staff discounts, and opportunities for professional development. Join us in our London-based headquarters and be part of a passionate team dedicated to delivering accessible luxury to all customers.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boux Avenue and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boux Avenue are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boux Avenue on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boux Avenue. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boux Avenue. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Boux Avenue:Show us that you’ve done your homework! In your application, briefly mention what you admire about Boux Avenue’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Boux Avenue
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boux Avenue will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Boux Avenue, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
