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- Tasks: Drive occupancy and revenue growth across beautiful care homes in the South East.
- Company: Boutique Care Homes, a family-run provider with a passion for exceptional care.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Why this job: Join a growing team and help create personalised care experiences that truly matter.
- Qualifications: Proven sales experience in care homes and a knack for coaching others.
- Other info: Dynamic role with opportunities for professional development and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
Location: South East England
Reporting to: Director of Sales and Marketing
Travel: Regional role requiring 3-4 days a week travel to operational care homes and head office in Romford, Essex.
At Boutique Care Homes, we deliver care so good, it's unexpected. We are a family-run provider with beautiful homes across the South East, and we are looking for an experienced Regional Sales Manager to help drive occupancy and revenue across our portfolio.
About Boutique Care Homes:
We are a family-run care provider with a passion for creating exceptional, personalised care experiences in elegant, homely environments. With operational homes across the South East and exciting new developments on the horizon, we are on a growth journey and need a talented sales professional to support our Sales and Marketing Director in driving occupancy and revenue growth. Our award-winning approach combines lifestyle-focused care, deep community connections, holistic wellbeing programmes, and nutritional excellence. Everything we do is guided by warmth, integrity, and professionalism.
Key Responsibilities
- Driving Occupancy & Performance
- Implement and embed the regional sales strategy across multiple homes
- Support homes to improve enquiry handling, show rounds and conversion rates
- Monitor KPIs, sales activity and CRM performance to drive measurable results
- Provide targeted support to homes with occupancy challenges
- Mentor Admissions Managers and Home Managers to strengthen sales confidence and effectiveness
- Deliver in-home sales and customer experience training
- Share best practice and create a high-performance sales culture across the region
- Build and maintain relationships with key local referrers including hospitals, GPs, social workers and discharge teams
- Represent Boutique Care Homes at networking events and community initiatives
- Support homes with local marketing plans, open days and engagement events
- Ensure a consistent, high-quality customer journey aligned with our boutique brand
- Conduct audits, mystery shops and environment reviews to maintain standards
About You
- Proven track record in care home sales with consistent delivery of occupancy and revenue targets
- Strong knowledge of the South East care market
- Commercially astute, data-driven and confident working across multiple sites
- A natural coach who enjoys developing others
- Full UK driving licence and happy to travel regularly
Regional Sales Manager employer: Boutique Care Homes
Contact Detail:
Boutique Care Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for care! When you get the chance to chat with hiring managers or during interviews, share your enthusiasm for delivering exceptional care experiences. Let them see that you’re not just looking for a job, but that you genuinely want to make a difference in people's lives.
✨Tip Number 3
Prepare for those interviews! Research Boutique Care Homes thoroughly – know their values, their approach to care, and what makes them stand out. This will help you tailor your answers and show that you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and submit your application today!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that match the Regional Sales Manager role. Highlight your achievements in care home sales and any relevant metrics to show us how you’ve driven occupancy and revenue in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about working with Boutique Care Homes and how your values align with ours. Don’t forget to mention your experience in mentoring and coaching, as we value team development highly.
Showcase Your Local Knowledge: Since this role requires a strong understanding of the South East care market, make sure to include any local connections or insights you have. This will demonstrate to us that you’re not just a great sales manager, but also someone who knows the community well.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our family-run business!
How to prepare for a job interview at Boutique Care Homes
✨Know Your Market
Before the interview, dive deep into the South East care market. Understand the trends, challenges, and opportunities that Boutique Care Homes faces. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Sales Success
Prepare specific examples of how you've driven occupancy and revenue in previous roles. Use metrics to back up your claims, like percentage increases in occupancy or successful strategies you've implemented. This will demonstrate your capability and results-driven mindset.
✨Emphasise Coaching Skills
Since the role involves mentoring others, be ready to discuss your coaching experiences. Share stories about how you've developed team members' sales skills and improved their performance. Highlighting your ability to foster a high-performance culture will resonate well with the interviewers.
✨Engage with Community Connections
Talk about your experience in building relationships with local referrers and community stakeholders. Mention any networking events you've attended or initiatives you've led. This shows that you understand the importance of community engagement in driving business success.
