Admissions Manager in London

Location: Chartwell House Care Home, 26, Off Draco Drive

Boutique Care Homes is a family-run care provider, we pride ourselves on providing compassionate care, with true family values, ensuring your loved one lives a fulfilled life, enjoying fresh, nutritious home-cooked food and a choice of activities and entertainment in their later life. Our team is dynamic and energetic, evolving with the times, ensuring safety and well-being come first, providing you peace of mind that your loved one is well cared for.

• Company pension
• Free team lunches
• Free on-site parking
• Free employee expert counselling & support from qualified advisors, 24 hours a day, 7 days a week
• Refer a friend incentive scheme
• Blue Light Card discounts
• BCH quarterly recognition awards
• Long service awards

As the Admissions Manager, you will be at the heart of our care home, embarking on a journey of sales, relationship-building and community engagement. Your role is pivotal in ensuring that occupancy rates and average weekly fee targets align harmoniously with our budgetary expectations, underpinning the financial health of our care homes. Your expertise in marketing will shine through as you unearth and deliver new leads in support of centrally generated enquiries, adeptly tracked via our enquiry lead management system. A seasoned marketing professional, you will lead on local marketing initiatives, create meaningful networks, and orchestrate impactful events. Nurturing and fostering relationships with our valued referral sources will be your forte.

Passionate about sales, you will oversee the entire sales process within the care home environment, from initial discovery to experience driven tours and confident closures. Your goal is to exceed budgeted occupancy and revenue objectives while ensuring our residents receive the exceptional admission experience they deserve. Exceptional customer service skills and adept relationship-building will empower you to interact empathetically with residents and their families, guiding them through their care journey and facilitating a seamless transition into their new home. In this multifaceted role, you will embody the ethos of our care homes, fostering an environment of trust, empowerment, and community.

Key Responsibilities

• To sell beds for long stays/permanent & short stay residents.
• Working to targets and agreed KPIs including meeting/exceeding the designated home's occupancy budget and achieving average weekly fee rates.
• Have an in-depth knowledge of Boutique Care Homes culture and become a home & brand ambassador.
• Thoroughly and properly understand the Boutique Care Homes product.
• Assist Boutique Care Homes in fostering a positive atmosphere within the homes.
• Maintain a thorough working proficiency on all company databases. Ensuring the Enquiry Management System is up to date and enquiries are nurtured at all times.
• Meet regularly with the Home Manager and members of the Senior Management Team for forward planning, for example, monthly and quarterly sales & marketing plans.
• Work closely with the Home Manager to understand their needs and the needs of the home and tailor the sales process accordingly.
• Have the ability to build trusted relationships with all internal / external stakeholders and residents.
• Mentor, train and nurture the Home Manager and other key team members to ensure they have the knowledge, understanding and information to handle enquiries in a way best suited to meet and exceed budgeted occupancy.
• Embody exceptional levels of empathy and engagement with prospective residents and their family. Delivering a truly relationship centred and experience driven care sales journey.
• Work closely with the Home Manager to widen the profile of the care home in a professional and personable way at all times being mindful of the excellent reputation of the company.
• If and when required, work on the commissioning of new builds. This will involve initial networking / building relationships with local support groups and businesses.
• Coordination and Collaboration: In our care home, different departments work harmoniously together and communication is of vital importance. All departments must work together seamlessly to provide comprehensive care to residents. Effective internal communication fosters coordination and collaboration among these departments, ensuring that everyone is on the same page and working towards common goals.
• Develop an in depth understanding of factors influencing and impacting on care sales including and not limited to, care fee funding, last power of attorney regulations, local property market, CQC regulations and general market sensitivities.
• Contribute to the development of home award entries and other industry awards.
• Training and mentoring the Home Manager and supporting team in the process of the entire enquiry management process.

Skills, Qualifications & Experience

• Have strong sales management experience with a demonstratable track record of performance.
• Have experience of both commercial and operational processes in a similar role, preferably within the care sector.
• Experience in organising sales events.
• Track record in networking / community engagement for the purpose of lead generation.
• Experience in content creation and managing social media accounts.
• Strong commercial awareness – care industry preferred but not required.
• Have a solid understanding of occupancy/budgets.
• Effective multi-tasking and prioritisation.
• Knowledge of CQC and local authority requirements is desirable.
• Driven and motivated with a strong belief in providing quality care to residents.
• Excellent communication skills.
• Exceptional people & relationship building skills.
• Clear, methodical working approach.
• Ability to handle multiple priorities and facilitate small group presentations.
• Discretion and confidentiality.
• Highly proficient at Microsoft Office (Outlook, PowerPoint, Word and Excel).

If you're ready to make a difference and help us make a positive impact on the lives of our residents, apply today by submitting your CV!