Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive occupancy and revenue growth across beautiful care homes in the South East.
- Company: Boutique Care Homes, a family-run provider with a passion for exceptional care.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Why this job: Join a growing team and help create personalised care experiences that truly matter.
- Qualifications: Proven sales experience in care homes and a knack for coaching others.
- Other info: Dynamic role with opportunities for community engagement and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Location: South East England
Reporting to: Director of Sales and Marketing
Travel: Regional role requiring 3-4 days a week travel to operational care homes and head office in Romford, Essex.
At Boutique Care Homes, we deliver care so good, it's unexpected. We are a family-run provider with beautiful homes across the South East, and we are looking for an experienced Regional Sales Manager to help drive occupancy and revenue across our portfolio.
Our award-winning approach combines lifestyle-focused care, deep community connections, holistic wellbeing programmes, and nutritional excellence. Everything we do is guided by warmth, integrity, and professionalism.
Key Responsibilities- Implement and embed the regional sales strategy across multiple homes
- Support homes to improve enquiry handling, show rounds and conversion rates
- Monitor KPIs, sales activity and CRM performance to drive measurable results
- Provide targeted support to homes with occupancy challenges
- Mentor Admissions Managers and Home Managers to strengthen sales confidence and effectiveness
- Deliver in-home sales and customer experience training
- Share best practice and create a high-performance sales culture across the region
- Build and maintain relationships with key local referrers including hospitals, GPs, social workers and discharge teams
- Represent Boutique Care Homes at networking events and community initiatives
- Support homes with local marketing plans, open days and engagement events
- Ensure a consistent, high-quality customer journey aligned with our boutique brand
- Conduct audits, mystery shops and environment reviews to maintain standards
- Proven track record in care home sales with consistent delivery of occupancy and revenue targets
- Strong knowledge of the South East care market
- Commercially astute, data-driven and confident working across multiple sites
- A natural coach who enjoys developing others
- Full UK driving licence and happy to travel regularly
Regional Sales Manager in Kent employer: Boutique Care Homes
Contact Detail:
Boutique Care Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager in Kent
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care industry. Attend local events, engage with professionals on LinkedIn, and don’t be shy about reaching out to potential referrers. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for care! When you get the chance to meet with hiring managers or during interviews, share your enthusiasm for creating exceptional care experiences. Let them see how your values align with Boutique Care Homes’ mission.
✨Tip Number 3
Prepare for those tricky questions! Think about how you would handle occupancy challenges or improve sales strategies. Practising your responses will help you feel more confident and ready to impress during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Boutique Care Homes family. We can’t wait to see what you bring to the table!
We think you need these skills to ace Regional Sales Manager in Kent
Some tips for your application 🫡
Show Your Passion for Care: When writing your application, let your passion for delivering exceptional care shine through. We want to see how your values align with ours at Boutique Care Homes, so share your experiences that highlight your commitment to creating personalised care experiences.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Regional Sales Manager role. Highlight your proven track record in care home sales and any specific achievements that demonstrate your ability to drive occupancy and revenue. We love seeing candidates who take the time to connect their skills to our needs!
Be Data-Driven: Since this role involves monitoring KPIs and CRM performance, it’s important to showcase your data-driven approach in your application. Mention any relevant metrics or results you've achieved in previous roles to show us you can deliver measurable results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Boutique Care Homes
✨Know Your Market
Familiarise yourself with the South East care market. Research current trends, competitors, and what makes Boutique Care Homes stand out. This knowledge will help you demonstrate your understanding of the industry and how you can contribute to driving occupancy and revenue.
✨Showcase Your Coaching Skills
Prepare examples of how you've successfully mentored or developed sales teams in the past. Highlight specific instances where your coaching led to improved performance. This will show that you’re not just a sales manager but also a leader who can inspire others.
✨Be Data-Driven
Brush up on your experience with KPIs and CRM systems. Be ready to discuss how you've used data to drive sales strategies and improve performance. This will demonstrate your commercial acumen and ability to make informed decisions across multiple sites.
✨Engage with Community Connections
Think about how you’ve built relationships with local referrers in previous roles. Prepare to discuss your approach to networking and community engagement, as this is crucial for driving occupancy. Showing that you understand the importance of these connections will set you apart.
