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- Tasks: Lead innovative student recruitment strategies and engage future students through exciting campaigns.
- Company: Bournemouth University, a leading institution committed to inspiring learning and enriching society.
- Benefits: Flexible working options, inclusive environment, and opportunities for professional growth.
- Other info: Join a diverse team dedicated to creating opportunities for all students.
- Why this job: Make a real impact on student recruitment and help shape the future of education.
- Qualifications: Proven experience in recruitment or marketing leadership with a passion for inclusion.
The predicted salary is between 55000 - 65000 £ per year.
This is a senior leadership role responsible for driving sustainable student growth through innovative, insight-led and cost-effective recruitment strategies. Working closely with the Director of Marketing, Recruitment and Communications, the postholder will lead BU’s student recruitment and campaigns function, with responsibility for UK recruitment, applicant engagement and conversion, future student enquiries, events, campaigns, communications, and schools liaison and outreach. Operating in a highly competitive and fast-changing market, the role will deliver integrated multi-channel campaigns, ensure a seamless applicant journey from enquiry to enrolment, and use data, technology and AI to maximise performance, efficiency and recruitment success.
About the person
You will be an experienced and strategic recruitment or marketing leader with a strong track record of delivering successful student recruitment, conversion or customer acquisition strategies in a complex environment. You will bring expertise in campaign leadership, stakeholder engagement, applicant experience and performance analysis, with the ability to use insight, technology and emerging tools to drive results. A collaborative and confident people leader, you will be skilled at developing high-performing teams, managing change and building strong partnerships internally and externally. You will also be passionate about widening participation, inclusion and creating opportunities for future students.
Key Responsibilities:
- Lead the development and implementation of comprehensive and cost-effective UK student recruitment strategy.
- Lead and embed a highly targeted approach to student recruitment campaigns and communications to enable top of the funnel growth.
- Act as a senior custodian of the University’s applicant conversion journey, enabling improved conversion and enrolments.
Our Marketing & Communications department is made up of experts in student recruitment, design, digital, PR, market research and more, all of whom work to support BU’s strategic plan. We work with senior stakeholders to influence recruitment targets and support the university in shaping our portfolio to optimise recruitment. We embed effective internal communications activity throughout the University to ensure academic and professional services staff are well equipped and informed.
Bournemouth University’s vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, who reflect a variety of backgrounds, talents, perspectives and experiences that help to build our global learning community. BU values and is committed to an inclusive working environment. We seek a diverse community through attracting, developing and retaining staff from different backgrounds to contribute to inspirational learning, advancing knowledge and enriching society. To support and enable our staff to achieve a balance between work and their personal lives, we will also consider proposals for flexible working or job share arrangements.
Associate Director of Student Recruitment in Bournemouth employer: Bournemouth University
Contact Detail:
Bournemouth University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Student Recruitment in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to current employees at the university or in similar roles. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by researching the latest trends in student recruitment. Show us that you’re not just a candidate, but a thought leader who can bring fresh ideas to the table.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. We want to hear about your successes in driving student growth and how you can replicate that at BU.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Associate Director of Student Recruitment in Bournemouth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences that align with the Associate Director of Student Recruitment role. Highlight your strategic recruitment experience and any innovative campaigns you've led.
Showcase Your Leadership Skills: As a senior leadership position, it's crucial to demonstrate your ability to lead teams and manage change. Share examples of how you've developed high-performing teams and built strong partnerships in previous roles.
Be Data-Driven: Since the role involves using data and technology to drive results, include specific metrics or outcomes from your past recruitment strategies. This will show us that you can leverage insights for effective decision-making.
Keep It Concise: Remember to limit your supporting statements to two pages as requested. Be clear and concise in your writing, focusing on the most relevant experiences that showcase your fit for the role. And don’t forget to apply through our website!
How to prepare for a job interview at Bournemouth University
✨Know Your Stuff
Before the interview, dive deep into the university's current recruitment strategies and campaigns. Familiarise yourself with their recent successes and challenges in student recruitment. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a senior role, they’ll be looking for strong leadership qualities. Prepare examples of how you've successfully led teams or projects in the past. Highlight your ability to manage change and build partnerships, as these are key aspects of the role.
✨Data is Your Best Friend
Since the role involves using data and technology to drive recruitment success, come prepared with examples of how you've used data analysis to inform your strategies. Discuss any tools or technologies you’ve implemented that improved performance or efficiency in previous roles.
✨Emphasise Inclusivity and Engagement
Given the university's commitment to widening participation and inclusion, be ready to discuss your passion for creating opportunities for diverse student populations. Share specific initiatives you've led or been part of that demonstrate your commitment to these values.