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- Tasks: Lead impactful marketing strategies to drive student recruitment and enhance the university's brand.
- Company: Bournemouth University, a globally recognised institution committed to inspiring learning and enriching society.
- Benefits: Flexible working options, inclusive environment, and opportunities for professional growth.
- Other info: Join a diverse team of experts dedicated to innovative marketing solutions.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of education.
- Qualifications: Proven experience in strategic marketing and digital campaign management.
The predicted salary is between 55000 - 65000 £ per year.
About the role
This is a senior leadership role responsible for driving the University’s strategic ambitions through impactful marketing, brand development and sustainable student recruitment growth. The role oversees branding, digital channels, creative content, market insight and marketing operations, while leading innovation in data-driven and AI-enabled marketing across UK and international markets. Working closely with the Director of Marketing, Recruitment and Communications, the postholder will lead the creation and delivery of insight-led, measurable marketing strategies that enhance reputation, grow recruitment pipelines and support wider income-generating objectives.
About the person
You will be an experienced and strategic marketing leader with a strong track record of delivering successful brand and recruitment campaigns in a complex organisation. You will bring expertise in digital marketing, market insight, campaign planning and performance measurement, with the ability to use data and emerging technologies to drive results. A confident people leader, you will be skilled at managing change, developing high-performing teams and building strong relationships with senior stakeholders. Commercially aware, creative and forward-thinking, you will be motivated by delivering measurable impact in a fast-changing environment.
Key Responsibilities:
- Build the marketing engine that drives Bournemouth University’s growth, reputation and future impact.
- Lead an insight-driven transformation of our website and technology platforms to improve how we attract and engage with our audiences.
- Act as a senior custodian of the University’s brand to ensure consistent adoption and use across all channels, enabling a professional and confident workforce.
About the department
Our Marketing & Communications department is made up of experts in student recruitment, design, digital, PR, market research and more, all of whom work to support BU’s strategic plan. We work with senior stakeholders to influence recruitment targets and support the university in shaping our portfolio to optimise recruitment. We embed effective internal communications activity throughout the University to ensure academic and professional services staff are well equipped and informed.
About us
Bournemouth University’s vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, who reflect a variety of backgrounds, talents, perspectives and experiences that help to build our global learning community. BU values and is committed to an inclusive working environment. We seek a diverse community through attracting, developing and retaining staff from different backgrounds to contribute to inspirational learning, advancing knowledge and enriching society. To support and enable our staff to achieve a balance between work and their personal lives, we will also consider proposals for flexible working or job share arrangements.
Associate Director of Marketing in Bournemouth employer: Bournemouth University
Contact Detail:
Bournemouth University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Marketing in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience in higher education. A friendly chat can lead to insider info about the role and even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your successful campaigns and data-driven strategies. Bring it along to interviews to demonstrate your expertise and creativity.
✨Tip Number 3
Research the university's current marketing efforts. Be ready to discuss how you can enhance their brand and recruitment strategies. This shows you're genuinely interested and proactive!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Bournemouth University and contributing to its growth.
We think you need these skills to ace Associate Director of Marketing in Bournemouth
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Bournemouth University. Show us that you get what we're about!
Be Concise and Impactful: We love a good story, but keep it short and sweet! Limit your supporting statements to two pages and make every word count. Highlight your achievements and how they align with the role's responsibilities.
Showcase Your Data Savvy: Since this role is all about data-driven marketing, don’t shy away from sharing specific examples of how you've used data to drive results in your previous roles. We want to see your analytical side shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Bournemouth University
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and data-driven strategies. Be ready to discuss how you've used insights to shape successful campaigns in the past. This role is all about measurable impact, so showcasing your analytical skills will definitely impress.
✨Showcase Your Leadership Style
As a senior leader, it's crucial to demonstrate your people management skills. Prepare examples of how you've developed high-performing teams and managed change effectively. Highlighting your ability to build strong relationships with stakeholders will also be key.
✨Understand the Brand
Dive deep into Bournemouth University's brand and values before the interview. Be prepared to discuss how you would act as a custodian of the brand and ensure its consistent adoption across all channels. Showing that you align with their vision will set you apart.
✨Be Ready for Innovation Discussions
This role involves leading innovation in marketing, especially with AI and digital channels. Think about how you've embraced new technologies in your previous roles and be ready to share specific examples. Your forward-thinking approach will resonate well with the interviewers.