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- Tasks: Lead impactful marketing strategies to drive student recruitment and enhance the university's brand.
- Company: Bournemouth University, a forward-thinking institution focused on growth and innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of education.
- Other info: Join a collaborative culture that values creativity and data-driven decision-making.
- Why this job: Make a real impact in a dynamic environment while leading a talented marketing team.
- Qualifications: Proven experience in strategic marketing and digital campaign management.
The predicted salary is between 60000 - 80000 £ per year.
About the role
This is a senior leadership role responsible for driving the University's strategic ambitions through impactful marketing, brand development and sustainable student recruitment growth. The role oversees branding, digital channels, creative content, market insight and marketing operations, while leading innovation in data‑driven and AI‑enabled marketing across UK and international markets. Working closely with the Director of Marketing, Recruitment and Communications, the postholder will lead the creation and delivery of insight‑led, measurable marketing strategies that enhance reputation, grow recruitment pipelines and support wider income‑generating objectives.
About the person
You will be an experienced and strategic marketing leader with a strong track record of delivering successful brand and recruitment campaigns in a complex organisation. You will bring expertise in digital marketing, market insight, campaign planning and performance measurement, with the ability to use data and emerging technologies to drive results. You will be a confident people leader, skilled at managing change, developing high‑performing teams and building strong relationships with senior stakeholders. You will be commercially aware, creative and forward‑thinking, motivated by delivering measurable impact in a fast‑changing environment.
Key Responsibilities
- Build the marketing engine that drives Bournemouth University's growth, reputation and future impact.
- Lead an insight‑driven transformation of our website and technology platforms to improve how we attract and engage with our audiences.
- Act as a senior custodian of the University's brand to ensure consistent adoption and use across all channels, enabling a professional and confident workforce.
Associate Director of Marketing employer: Bournemouth University
Contact Detail:
Bournemouth University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience in higher education. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your successful campaigns and innovative strategies. Use data to back up your achievements – numbers speak volumes in marketing!
✨Tip Number 3
Prepare for interviews by researching the university's current marketing strategies and challenges. Bring fresh ideas to the table that align with their goals – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals ready to make an impact in marketing.
We think you need these skills to ace Associate Director of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Associate Director of Marketing role. Highlight your experience in strategic marketing, brand development, and digital channels. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for marketing and how you’ve successfully led campaigns in the past. Be sure to mention any innovative strategies you've implemented that drove results.
Showcase Your Leadership Skills: As a senior leader, we’re keen to see examples of how you’ve managed teams and driven change. Share specific instances where you’ve built high-performing teams or influenced stakeholders to achieve marketing objectives.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Bournemouth University
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and data-driven strategies. Be ready to discuss how you've used analytics in past campaigns to drive results, as this role heavily focuses on insight-led marketing.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and managing change. This role requires a confident people leader, so be ready to share how you've developed high-performing teams and built relationships with senior stakeholders.
✨Understand the Brand
Familiarise yourself with Bournemouth University's brand and its current marketing strategies. Think about how you can enhance their reputation and recruitment pipelines, and come prepared with innovative ideas that align with their goals.
✨Embrace Emerging Technologies
Since the role involves AI-enabled marketing, be prepared to discuss your experience with emerging technologies. Share specific examples of how you've integrated new tools into your marketing strategies to improve engagement and performance.