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- Tasks: Lead social media strategy, create engaging content, and manage paid campaigns.
- Company: Bournemouth & Poole College transforms lives through education and values diversity and inclusion.
- Benefits: Enjoy 27.5 days leave, discount schemes, and a competitive salary of £31,289.
- Why this job: Join a vibrant team making a real impact in the community while enhancing your marketing skills.
- Qualifications: Level 2 English and Maths; experience or degree in Marketing, Communications, or Graphic Design.
- Other info: Maternity cover role with opportunities for creative growth and collaboration.
The predicted salary is between 25000 - 35000 £ per year.
Here at Bournemouth & Poole College, we are looking to recruit a Graphic and Social Media Officer on a full-time, fixed term basis (Maternity cover). In return, you will receive a competitive salary of £31,289 per annum.
About Us
At Bournemouth & Poole College our staff are passionate and committed to achieve the very best outcomes for our students – we transform lives. We recognise and value our people as our most important asset in achieving each of the strategic outcomes within our College’s Strategic Plan. We believe it is through our people that an excellent student experience will be delivered, and this will have a positive impact in our local community. We value inclusion and we are committed to the promotion of equality, diversity, and inclusion, ensuring we have a diverse, skilled, and motivated workforce who are empowered and engaged. This makes our College a unique, vibrant and rewarding place to work. You will be employed through Southern Educational Professional Services Ltd; a subsidiary of the College.
The Graphic and Social Media Officer’s role within the college’s marketing team has a leading role in the development and implementation of our social media strategy to increase awareness and engagement across various online platforms. The postholder will work to develop and manage paid social ads to encourage engagement and enhance the college’s brand. Working with the Graphic and Digital Designer to assist with the creation of branding materials and marketing collateral. The Marketing Department’s primary focus is to attract new students and provide specialist marketing support to teams across the College to visualize and create a consistent, innovative and highly regarded brand and customer experience.
Key Responsibilities Of The Graphic And Social Media Officer
- Leading the implementation of our social media strategy to increase brand awareness and engagement.
- Creating, curating and publishing engaging content, optimizing for each distinct social platform.
- Working with the Marketing & Communications Manager to plan and execute paid campaigns on online platforms.
- Utilising data to develop plans for further paid advertisements, covering event promotion, brand awareness and campaigns.
- Analysing social media insights and metrics to drive growth.
- Creating, updating and maintaining video content across a range of online platforms.
- Keeping up-to-date with behaviours of targeted demographics to identify new opportunities for online growth.
- Pro-actively finding creative ways to share college news and in line with industry trends.
- Assisting the Graphic and Digital Designer to design and prepare graphics for social posts, print materials and marketing collateral that adheres to brand guidelines, maintaining a consistent identity.
About You
- Level 2 (or equivalent) English and Maths.
- Relevant work experience or degree in Marketing, Communications, Graphic Design, or a similar field.
- Experience creating engaging content for a range of platforms.
- Knowledge of the social media landscape and implementation of strategy.
- Communication including written and verbal across a variety of stakeholders.
- Attendance at college events such as open evenings, including outside of normal working hours.
Benefits
- 27.5 days annual leave plus bank holidays, increasing to 30.5 after 5 years' service up to 4 days additional leave during the Christmas closure period.
- Access to Discount Schemes at multiple retailers.
- Enrolment into the NEST Pension Scheme.
If you feel you are the right candidate for this role then please click ‘apply’ now! We’d love to hear from you!
We are committed to safeguarding and promoting the welfare of children, young people and vulnerable adults, and expect all staff to share this commitment. The successful applicant will be required to undertake appropriate safeguarding checks which includes an enhanced DBS check as well as providing proof of right to work in the UK.
Graphic and Social Media Officer employer: Bournemouth and Poole College
Contact Detail:
Bournemouth and Poole College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Graphic and Social Media Officer
✨Tip Number 1
Familiarise yourself with Bournemouth & Poole College's current social media presence. Take note of their tone, style, and the types of content they share. This will help you tailor your approach and demonstrate your understanding of their brand during any discussions.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of your previous graphic design and social media work. Include examples that highlight your ability to create engaging content and successful campaigns, as this will set you apart from other candidates.
✨Tip Number 3
Stay updated on the latest trends in social media and graphic design. Being able to discuss recent developments or successful campaigns from other organisations can demonstrate your passion for the field and your proactive approach to learning.
✨Tip Number 4
Network with current or former employees of Bournemouth & Poole College if possible. Engaging with them can provide valuable insights into the college culture and expectations, which you can leverage during your application process.
We think you need these skills to ace Graphic and Social Media Officer
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Graphic and Social Media Officer position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, social media management, and graphic design. Use specific examples that demonstrate your ability to create engaging content and implement social media strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the college's mission. Mention how your skills align with their needs and provide examples of past successes in similar roles.
Showcase Your Work: If possible, include a portfolio or links to your previous work that demonstrates your graphic design and social media skills. This could be a personal website or a collection of social media campaigns you've managed.
How to prepare for a job interview at Bournemouth and Poole College
✨Showcase Your Creativity
As a Graphic and Social Media Officer, creativity is key. Bring examples of your previous work, such as social media campaigns or graphic designs, to demonstrate your skills and unique style.
✨Understand the College's Brand
Familiarise yourself with Bournemouth & Poole College's brand identity and values. Be prepared to discuss how you can enhance their brand through innovative social media strategies and engaging content.
✨Prepare for Technical Questions
Expect questions about social media metrics and analytics. Brush up on how to interpret data to drive engagement and growth, as this will be crucial in your role.
✨Demonstrate Team Collaboration
Highlight your ability to work with others, especially with the Graphic and Digital Designer. Share examples of past collaborations that led to successful projects, showcasing your teamwork skills.